• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Schema for Advanced SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics Services
      • Google Analytics Audit
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Schema for Advanced SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics Services
      • Google Analytics Audit
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
You are here: Home / SEO / Livestream Indexing API – More Structured Data

Livestream Indexing API – More Structured Data

Updated November 15, 2021

December 13, 2018 //  by Massimo Paolini//  Leave a Comment

Video camera taping man talking

API Call

As internet speeds have increased so has the ability to watch video online. For most of us in the US, gone are the days of pausing a YouTube video to wait for it to load. With this increase in internet speed, and improvements in technology, we now have the ability to watch live events via the internet. As livestream content is becoming increasingly popular Google have created an indexing API allowing companies to better advertise their live content.

Ready to Talk?

Going Live in 5, 4, 3, 2, 1

Green computer screen saying "Live streaming" animated

Making any kind of video content is hard work, and getting people to watch your videos is just as difficult. But when you throw into the mix that the video content is time sensitive and that you’re showing something live you get a whole other layer of complexity. So Google have tried to solve this issue by creating an indexing API which allows you to tell Google that you are about to livestream something. Then, if Google thinks the video is interesting, it will potentially display your video on the SERP when the topic your video is on is searched for.

This will be presumably most used by news companies, or around sporting events, where ‘live’ coverage is more important, but it could also be interesting for companies involved in some of the bigger trade shows events like Salesforce’s Dreamforce event.

Swimming up the Livestream

Adding the API structured data will not be a guarantee that your live video will make it to the front page, but for some less competitive search terms it may lead to some abuse. Time will tell how effective Google are at managing which streams are chosen, and if there are any interesting results.

More Structured Data

This post follows on from yesterday’s post about Q&A structured data and does seem to point clearly to Google pushing various different forms of schema for 2019. We think that schema is going to become an even bigger part of SEO in the coming year, so if you have time, you should start researching it now!

Photo credit – Top: Master SGT Michael Sauret
Photo credit – Bottom: Joe the Goat Farmer

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit

Category: SEO

About Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Previous Post: « New Types of Structured Data Q&A Pages – Google & Schema
Next Post: 7 Common Web Design Mistakes »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Case Studies
  • Content
  • Links
  • Local SEO
  • News & Events
  • PPC
  • Sales
  • SEO
  • Social Media
  • Web Analytics
  • Web Design & Development

Recent Posts

  • Content Syndication, Distribution, & Contribution
  • Elementor vs. WordPress Gutenberg
  • B2B Content Marketing Trends in 2022
  • Maximize Your Google Business Profile (formerly Google My Business)
  • Introduction to Web Accessibility: Why, Types & ADA Compliance

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

spectrum@spectrum-group-online.com
(408) 883-2276
San Jose, CA 95129

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

"*" indicates required fields

Privacy*

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2022 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT