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7 Google Tools To Bookmark
There are so many Google Tools available for business that the list is daunting. Some tools are esoteric while others are very useful if you know how to use them. Mashable recently published a list of 14 tools that most people didn’t know existed. We’ve compiled our own list of 7 of Google Tools that can make online marketing just a bit better for business.
1. Webmaster Tools
You’ve most likely heard about this Google tool. If not, ask your Webmaster to give you access. While some of the data in Webmaster Tools is a little geeky, it provides significant insights on how friendly your website is to Google bots, index stats (key to how many pages are available for organic SEO ranking), and linking data. Google recently launched a navigation make over; now it’s easier to find the data you need to understand overall site health.
This is one of our favorites because we use it for in-depth keyword research. Getting data about a keyword — like number of searches globally and the US — is immensely helpful, especially for optimizing web content. But that’s only one piece of the puzzle. Some keywords have a life cycle while others have seasonal peaks and valleys. It makes no sense to use optimize a post or entire website on a down trending keyword. Google Trends graphs out search terms over time so you can decide if you’re about to ride a wave or if it’s already crested and peetering out.
This Google tool is a cousin to Google Trends. It finds search patterns and compares it over a time series (weekly and monthly) and across US states. It also has a handy drawing tool.
Check back on Friday for Part 2 that highlights the remaining four Google Tools that are particularly helpful for business.
How can we help?
Tangled up in your Google Analytics? Can’t make heads or tails of Webmaster Tools?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.