15 Tips To Maximize Your LinkedIn Presence
Think of your LinkedIn profile as free PR that feeds your organic Search Engine Optimization (SEO) marketing efforts. So how can you best capitalize on it to get more visibility for you and your business? I’m glad you asked. Here are my top 15 tips to make your LinkedIn profile stand out:
1. A Complete LinkedIn Profile
LinkedIn rewards those who have a complete profile. Check your Profile Strength. If it’s not complete, you’re getting left out of search (more on keywords and LinkedIn search later). There are several sections that make up a LinkedIn profile, some more elaborate and time-consuming than others. It may take several attempts to fill all the fields out. Whenever possible, take advantage of every module, line, and character available to you. You’ll know that your profile has achieved maximum strength when you are given the option to share your profile on Facebook or Twitter.
2. Concise LinkedIn Profile Summary
Never (ever) leave the summary area blank. Yes, include your current and past job experience but a well-written summary sets the tone. This is prime real estate for you to talk about:
- What problems do you solve?
- Why are you different from others doing the same thing?
- How you help your clients (quantifiable results and other benefits)?
Your summary should have enough information to intrigue but not so much as to bore your potential audience. One of my pet peeves is starting too many sentences with “I.” While your LinkedIn profile is about you and what your business offers, the reader is looking for what’s in it for me (WIIFM). Demonstrate your value and get to the point. And, show some personality while you’re at it. People buy from people, and your LinkedIn profile provides a window into who you really are. Authenticity counts. Then wrap it up in a bow with a clear call to action.
3. Avoid These Tired Buzzwords
Every year the LinkedIn team refreshes their popular buzzwords analysis. Here are the top 10 words to avoid in your LinkedIn profile:
- Extensive Experience
- Track Record
- Problem Solving
Ok, I just got started on my 15 tips. Check back Tuesday for some more.
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