Last Updated on August 5, 2020
10th Anniversary & 2013 Statistics
10 years ago LinkedIn for business was just a glimmer in Reid Hoffman’s eye. This year the company reached 225 million members and is growing at 2+ members per second. Think about that for a minute. That’s more than 170,000 new members each day. Let’s look a few important statistics and how it’s relevant to today’s business environment.
Fortune 500 & It’s Global Reach
If you looked at 2010’s Fortune 500 list, every company had at least one executive on LinkedIn. 75 out of the Fortune 100 companies used LinkedIn as their primary source for hiring. The point here is that big companies get that managing a presence — for the enterprise as well as for their executive — is now integral to doing business.
Your takeaway: be strategic in your personal and/or company page’s profile. Customers and potential clients are checking you out and it’s another touch point beyond your website.
LinkedIn for Business Demographics
Unlike other social media platforms, LinkedIn for business attracts an older, more educated audience. Here are some interesting factoids:
- The average age of a LinkedIn user is 41 years old. 79% are 35+.
- 50% of users are located outside of the United States (except China where it’s banned).
- 47% of B2B businesses use LinkedIn.
- 77% of users access the site to research a business or an individual.
- 69% of users earn $60K/year, and 39% have salaries over $100K/year.
- 74% of users have college degrees.
- 27% of users accessed the site via mobile devices.
Key Takeaway: LinkedIn for business is just smart. Leveraging your company pages and individual profile will help you connect with a seasoned, educated audience. Map out how you will strategically network, gather business connections and join in on the online conversation.
How are you using LinkedIn for business?