It’s natural for most marketers to use LinkedIn for business. What you probably don’t think about is backing-up important data. System hiccups (especially with cloud systems) can inadvertently delete important information. Did you know that you can export your LinkedIn profile and connections list? Follow these instructions to do quarterly back-ups for your LinkedIn data.
Profile, Experience & Recommendations
Why take a chance of losing a carefully crafted profile? If you haven’t updated your LinkedIn profile in awhile, take this opportunity to freshen up your online bio and add new skills. Updates to your profile (as well as status postings) will alert your professional network on recent activity. Remember, opportunities come to those who are top of mind. To export your LinkedIn profile:
- At the main menu, click on Profile and then View Profile
- Below your name is an Edit drop-down menu
- Choose Export to PDF
That’s it. Save this pdf with you other personal marketing materials (e.g., resume, business bio). By the way, this pdf contains your summary info, it saves your experience details, and skills & expertise. I was pleasantly surprised to see that all LinkedIn recommendations and client testimonials were also saved.
LinkedIn for Business Connections
Your LinkedIn business connections are gold. If you’ve looked for employment recently and/or are actively managing your career, you know exactly what I mean. How you’re connected is as important as to what you know ( if not more). LinkedIn is a great way to collect and manage a large professional network. Imagine if you lost the names, emails and other info about your LinkedIn connection. To back-up your LinkedIn network, do the following:
- At the main menu, click on Contacts and then Connections
- You’ll see your Connection list. At the bottom right, click on the Export Connections link.
- Choose the Export Format (for example .csv or .vcf) and click Export
Save the file to your hard-drive, Google Drive, or other safe place. The export file will contain first name, last name, company name, title, and email info for all your LinkedIn for business connections.
One last thought about saving your back-ups to a hard drive. We suggest redundant back-up systems in case your laptop or desktop is stolen or has a mechanical meltdown.
Are there any other LinkedIn data points you wish you could save?
How can we help?
Need to match up your Social Media strategy with your online marketing strategy? Or, are you tweaking your website to improve lead conversions you’re generating from SoMe engagement?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.