Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in the same industry — then fabulous, you get brownie points in Google’s eyes. If not, then not so much.
Managing quality back links and proactive link building are part of a strategic White Hat SEO practice, where concerted effort is spent to improve a website’s search rankings. But there are a lot of unscrupulous online marketing agencies peddling link building in a Post-Penguin world. So buyer beware.
If a little foul language and irreverence toward SEO /online marketing doesn’t bother you, then you may want to read this rant about Penguin Safe Links.
Have you received a notice from Google about your back links?
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Want to make sure you’re using industry best practices for your White Hat SEO? Want to boost your link building efforts without breaking your budget?
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