Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in the same industry — then fabulous, you get brownie points in Google’s eyes. If not, then not so much.
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Managing quality back links and proactive link building are part of a strategic White Hat SEO practice, where concerted effort is spent to improve a website’s search rankings. But there are a lot of unscrupulous online marketing agencies peddling link building in a Post-Penguin world. So buyer beware.
Have you received a notice from Google about your back links?
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Want to make sure you’re using industry best practices for your White Hat SEO? Want to boost your link building efforts without breaking your budget?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your online sales and marketing strategies.
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