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You are here: Home / Links / Link Building in a Post Penguin World

Link Building in a Post Penguin World

Updated November 25, 2021

October 24, 2012 //  by Massimo Paolini//  Leave a Comment

Link Building is like piples in your home

Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in the same industry — then fabulous, you get brownie points in Google’s eyes. If not, then not so much.

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Managing quality back links and proactive link building are part of a strategic White Hat SEO practice, where concerted effort is spent to improve a website’s search rankings.  But there are a lot of unscrupulous online marketing agencies peddling link building in a Post-Penguin world.  So buyer beware.

Have you received a notice from Google about your back links?

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Category: LinksTag: google+, marketing, Penguin, search engine optimization

About Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

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