Last Updated on August 5, 2020
Link building was altered forever when the Penguin changes to Google Search were implemented. If you’re new to SEO, a back link is a reference to your website by another company. These links show up in blog posts or webpage content. If the linking site is related to your business — complementary services or in the same industry — then fabulous, you get brownie points in Google’s eyes. If not, then not so much.
Managing quality back links and proactive link building are part of a strategic White Hat SEO practice, where concerted effort is spent to improve a website’s search rankings. But there are a lot of unscrupulous online marketing agencies peddling link building in a Post-Penguin world. So buyer beware.
Have you received a notice from Google about your back links?