Coming In To Land
With mobile becoming more and more important for getting online customers, mobile landing pages need more attention than ever. Getting customers to purchase online is tough. Smartphones are full of distractions. So how can you keep your visitors focused on your site long enough to make a purchase by building great landing pages for mobile?
Testing Never Stops
Before even getting into this article, if you want to see improvements you must be testing. If you aren’t comparing the new landing page to the old one, then how can you see what changes are working. Make changes, record when they’re made and see if they have an impact. Then repeat that process until the end of time.
Make the message clear. Don’t mess around. You don’t have long to grab your visitors’ attention. Especially when they’re getting notifications from Instagram and Facebook and there’s a new level available on Flappy Bird. Put the information that will hook them front and center. They need to see it as soon as they arrive on your landing page.
Speed is vital everywhere on the web now. But nowhere more than on mobile. Your page needs to be as fast as possible for mobile devices. Visitors won’t always be on wifi and even if they are they might not have the best connections. So make sure your page doesn’t have any overly large images or other content that’s going to cause the page to load slowly. Remember, the screen is small, so the images don’t have to be huge.
Mobile Friendly Navigation
Many mobile-friendly websites fall down when it comes to the navigation. The text, images, and CTAs all resize well when the page is rendered for mobile, but the navigation bar is clunky or doesn’t properly function on mobile (menus with hover features in particular). Make sure your menu works well, and looks nice, on mobile as well as desktop.
Don’t make your users zoom. They should be able to see everything and navigate the page without using both hands. The same also goes for excessive scrolling. Try to keep your page under 4 screens worth of content. Unless they’re very invested in what they’re reading, users are unlikely to go any further.
Share Your Location?
One big advantage for marketers courting mobile users is that visitors are often on the move. If you run a brick and mortar store then knowing where mobile users are when they check out your site is pretty interesting information. So, make sure you’re considering this data when you’re looking at which pages work well on mobile. Then, if you notice any trends, tailor landing pages for these locations.
Landing Pages for Mobile
Optimization sadly isn’t a one time project. It’s a constant grind. But take heart from the fact that if you’re monitoring your visitors, all you need to do is look at the data and make small changes. Then wait. Then do the same again. Eventually, you’ll end up with highly focused, beautiful mobile landing pages.
How can we help?
Do you need help building landing pages for mobile? Is content optimization a pain in your backside?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.