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Seeking SEO Stats
Using a keyword tools for online marketing is a no-brainer. Understanding what search phrases your audience uses, and how competitive they are, is an essential element to White Hat SEO. So what are the best keyword tools available? In this post we’ll share a handful of resources.
Keyword Tools Provide An Approximation
One thing to remember when using any keyword research tool is that the numbers presented are an approximation. Search behavior fluctuates. Some phrases have an uptick (e.g., World Cup 2014) while others have fallen out of common use (e.g., Y2K). Therefore, it’s important to use the data from a strategic perspective, knowing that actual volumes may vary across projected or extrapolated statistics.
3 Free Tools
1. Google Keyword Planner
Of course at the top of our keyword tools list is Google’s keyword planner. It’s free but you’ll need an AdWords account. It provides a wealth of info including:
- other keyword ideas and suggested ad groups
- average monthly search volume
- difficulty or how competitive the keyword is
- suggested PPC bid (tells you if this is a money keyword or not)
- geographic data
You can also use the tool to find keywords used on a webpage. For example, you can enter a URL and get keyword ideas.
At first this tool may look confusing. But it’s actually a great brainstorming tool. Soovle is a keyword tool that explores any keyword root you give it. It then provides results across multiple search engines including: Google, YouTube, Bing, Wikipedia, Amazon and others. While it doesn’t provide search stats, it is a unique way to find synonyms for search intent.
You may know WordStream as a provider for PPC optimization software. They also offer a free keyword tool. Their free tool is limited in the number of queries you can make.
We know there are a ton of other keyword tools out there. Which one is a must-add to our list?
How can we help?
Trying to figure out the best keywords for your website? Need help with your White Hat SEO infrastructure?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.