Moving house is always stressful. The same thing goes for moving website. But, if you want your business to have an attractive, high performance, the website then moving or migrating is a necessary evil. But, when you move your website you don’t want to lose all the hard work you’ve put into building your SEO. So how can you avoid spilling all your SEO juice when moving your WordPress site?
Backing up your website is something you should be doing regularly anyway. But, it is especially important if you’re going to be carrying out a site migration. Make sure that everything is saved so if there are any problems, you won’t lose any data.
Once you’ve backed up you can start the migration process.
Return To Sender
As soon as your new site is up and running, you need to start setting up redirects. If your domain and site structure has stayed the same, you might not need any. But if you have made any changes to the layout then you will need to ensure you have set up 301 redirects for any URLs that will no longer work. Not doing this will badly hurt your SEO. We recommend you try and do as many as possible. But, in the first few days of your site going live, you can check your Search Console account to see if Google finds any you’ve missed. As well as damaging your SEO, 301 redirects will save any customers who might be clicking an old link in a saved email or a bookmark on their browser.
Check Your Links
As well as setting up redirects, you will also need to make sure that all of your links are still working. If other sites are linking to blog posts you’ve created or specific pages on your site, you may need to contact them and ask if they can update the link URL that they have for you. The same obviously goes for any social media platforms you run or business directories that your site is listed on. Also, don’t forget your email signatures, or any MailChimp/ newsletter header links.
Another place you need to do this is with Google. As mentioned above, Search Console can show you if your redirects are working well or not. But before you get to that point you have to make sure you have changed your website address in Google Search Console. After doing that you should also update your XML Sitemap. Once you’ve done all of this, you should be good to go!
Moving Your WordPress Site
So, if you remember the steps above, moving your WordPress site should be considerably less painful than having to move house. As long as you’ve backed up properly, nothing will be broken. Unlike those antique plates that fell out of the back of my U-Haul…
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.