Effective marketing, traditional and Web 2.0, starts with a deep understanding of your target market and point of differentiation. Without either, your online marketing strategies can’t crack the code of how your prospects buy. We provide the objectivity our clients need to build brand recognition, drive sales and dominate their niche market.
Does your business experience any of these missteps?
Clever marketing but it fails to show your business as a superior choice — Consumers instinctively know when they’re being sold to, and there are hundreds of businesses clambering for their business. Once you get their attention, you’ve got precious little time to demonstrate how you are different and why they should buy from you. Once your online marketing messages flawlessly communicate how your incomparable value, you can build relationships that have your target market buying from you again and again.
Ho-Hum testimonials rather than raving fans — Collecting quotes from happy clients is Online Marketing 101, yet many testimonials aren’t particularly persuasive. Through our proven process, we extract compelling quotes that support your brand’s point of difference and includes strategic keywords that draw out the inner raving fan from your satisfied clients.
Spotty Content or No Audience — You’ve gone to the trouble of creating content, but you’re speaking to an empty room. Or, your marketing content gets posted in fits and starts thus netting zero results. We help our clients effectively engage with their target market and optimize content so they are positioned as an industry expert.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, White Hat SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence – Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop White Hat SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.