It’s not enough to put up a website and assume it’s doing it’s job. Measuring online marketing performance ties directly to bottom line results. That’s what we deliver as an online marketing agency. We’ll support your efforts to maintain high search engine visibility, and that your site effectively converts visitors into lasting (and paying!) clients. Beyond Search Engine Optimization (SEO), we manage organic search as well as Search Engine Marketing (PPC campaigns) so you avoid leaving money on the table. For sustainability over time, we create roadmaps of key metrics so you are in control of your online marketing performance. Specializing in lead generation and lead conversion, your website should capture online sales leads that support your business’ revenue goals.
Does your business experience any of these pitfalls?
Strong web traffic, but unsatisfactory conversion rates — Through pay-per-click campaigns and organic keyword searches, you successfully generate leads to your site, but actual sales are low. Common practice is to increase the PPC campaign expense rather than improving overall user experience and sales conversion efficiency, leading to escalating costs with little or no return on investment.
Good initial search ranking that is not sustainable over time — Using shortcuts or “grey/black hat” Search Engine Optimization (SEO) approach may get short-term results, but with significant risks to being penalized by search engines. You’re ranking may dominate the search results for specific terms, but when (not if) Google catches you or adjusts the algorithms to counter these techniques your rankings begin to sink quickly.
Web Analytics data collection, but no strategic information — Analytic tools have been activated, but the data is incomplete or lacks the proper interpretation necessary to drive meaningful site improvements. In either case, the data gathered is useless and your management team is flying blind. And worse, you can’t really measure your online marketing performance.
Our Promise to You
- A Comprehensive Viewpoint – Evaluate your online presence, including eCommerce, White Hat SEO, and Social Media to create an in-depth analysis.
- Strategic Intelligence – Provide the key data points that are the basis for strategic decision making, with emphasis in revenue performance and metrics.
- Easy-to-Follow Roadmaps – Develop White Hat SEO and SoMe a guide complete with action items and corresponding time-lines either you can implement independently or with our expert guidance.
- Ongoing Management – Tracking of all your online assets including analytics, search engine optimization, social media, content, and search engine marketing.