Does It Really Matter?
The first hurdle of content marketing is having your social media and blog posts read. In order to maximize your online reach, does blog post timing really matter? If so, when is the ideal time? In this post we’ll explore some stats, their repercussions and some practical take aways.
It’s Noisy Out There
There’s a deafening din out in cyberspace. There’s a lot of clammering to get your audience’s attention. If your blog post timing is during peak work hours, your content has a good chance of getting drowned out. Granted that you potentially tempt more visitor traffic and gain engagement, there is a higher chance of getting buried or bounced. Most people are super-busy during the day; they may feel that reading your blog content is a luxury their schedule can’t afford. Same goes for your RSS emails; your subscribers’ email box may get full during the day. Think about your blog post timing as well as your RSS notifications.
Take Away: Test your blog post timing and RSS notification emails during peak work hours versus low-activity hours. See if your traffic volume and engagement fluctuates.
According to KISSmetrics, many users read blogs throughout their day. That said, nearly 80% of users read blogs in the morning. Surprisingly 40% read them during evening and night hours. A higher percentage of men read blogs in the evening; this can have implications depending on your business’ demographics.
Take Away: Users read throughout the day which suggests there isn’t ideal blog timing. Your readers may save your blog posts to consume later. Check your RSS feed metrics to determine reading habits.
Blog Post Timing by Weekday
n numerous previous posts, I’ve mentioned that it’s better to consistently publish content rather than worry about specific blog post timing. Consistency affects how often search engine bots come to your website to index new pages and posts. The more you publish, the more frequently you’ll be indexed. In the online marketing world, those who get indexed first are winners. Unfair? Possibly. My advice is to start a blog writing practice and stick with it.
So is there a better day of the week to publish a blog post?
My first suggestion is to dig into your Google Analytics. Is there a day of the week where you get more website traffic and readership traction (e.g., pageviews and comments)? Of course these numbers will be influenced by your complementary social media content posting. For more specific timing by social media platform, this Huffington post article breaks it down. Thursday seems to be the best social share day of the week.
The KISSmetric study indicated:
- Mondays are good days for traffic. Perhaps readers combat the Monday blues by avoiding meetings and catching up on industry news. The end of the month posts seems to be more popular than the beginning of the month.
- 11am gets more eyeballs.
- More comments are made on Saturday mornings. That makes sense as most businesses are closed and readers may have more uninterrupted time to engage and post their views.
Take Away: Be consistent when publishing content. Check your Analytics to determine your ideal blog post timing. If you lack significant data, test Monday and Saturday mornings.
Have you found an ideal time to publish your content? How did you measure it?
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