Keeping Your Website In Line & Online
Most businesses today need a website but the question you might be asking yourself is “Do I need to hire a webmaster?” It depends on the type of website you’re running, your skill level, and the amount of time you can devote to your online empire. Most business owners who aren’t IT or marketing professionals will find that it takes a great deal of time to keep up-to-date with website formatting trends, software, and fixing bugs in the programming.
How to Know You Need to Hire Someone
There are site owners whose whole business is their website. Many of these entrepreneurs build their own websites and tend their eCommerce platforms. You’d think they’d never need to hire a webmaster. The truth is that it’s a balance. When the job of maintaining the site takes up more time than earning profits or it diverts your attention from successfully running your business, hire a webmaster.
What A Webmaster Can Do For You
- Keep Website Maintained. Your webmaster will update all software, monitor plugins, and verify functionality on all aspects of your site, including eCommerce.
- Optimize Speed. Your webmaster runs checks on your download speed and makes sure your visitors can access information with limited lag time. Curious to see how speedy your pages load? Check out this free Google Page Speed tool and review both your desktop and mobile scores.
- Fix Glitches. This is one of the most advantageous aspects of hiring a webmaster, they can competently fix any glitches or problems with your site efficiently.
Webmasters perform other duties, though some may charge additionally for skills such as analyzing your website performance and furnishing analytics reports to keep you up to informed, providing insights on visibility, and offering other website or digital marketing consulting services. As your business grows the tasks become too much for a single employee or owner. Is delegating the responsibility to an expert a better use of your time?
How to Hire a Webmaster
Hiring a webmaster can be a scary process. You’re sharing the controls of your online presence to another person. It’s important to find the right partner to work within this venture. If you’re having the site built by your new webmaster, make sure that you’ve ironed out the details of who will what and when in advance. You should create an agreement so that the site and content remain in your ownership. Note: we believe you should retain 100% ownership of all your accounts and data. Never relinquish complete control; rather, you’re allowing access to a webmaster to perform tasks on your behalf.
Many webmasters work in a freelance capacity or you can choose to hire a company that specializes in web design and offers ongoing maintenance services. In either scenario, you want to thoroughly vet the person who will be running your website. Check their portfolio and ask how their services have improved their client’s website performance. A professional webmaster will be able to give you concrete examples of the value of their work. Make sure you do your due diligence and request references. Your online presence represents a major portion of your business branding and marketing, but that doesn’t mean it should take up more time than the actual running of your business.
Has your business grown to the point of hiring a webmaster? What were your telltale signs?
How can we help?
Want help with maintaining your WordPress website? Got a website glitch that needs attention?
We are The Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
photo credit – top: David Goehring