Get To The Front of The Queue
One of the biggest pieces of SEO news over the last few years has been that Google is planning on splitting their index for mobile and desktop searches. Putting mobile first has long been a Google goal and this further promotes that idea that mobile browsing is the future of the internet. So now, almost a year on from their announcement it looks like the split index has started to go live!
While it hasn’t been officially announced, Google’s John Mueller was recently cajoled from the SEO Roundtable into admitting that some live testing has begun. Although not officially.
The results of the initial testing have already been seen with webmasters reporting big shifts in ranking and some general upheaval for sites. However, Google has said that the splitting will be done in batches, so it doesn’t disrupt the rankings too much.
How to Do The Splits
If you’re interested in hearing more from the horse’s mouth, you can watch the live web chat with John Mueller here. The index splitting discussion begins around the 50-minute mark.
To read more about what the changes to the index are going to mean for your website you can take a look at our recent post on splitting the index, and how to make sure your mobile site is ready to go, here.
How can we help?
Do you think the split index is going to change your ranking? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.