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One of the few search engine ranking factors we can be sure of is page speed. The faster your page can load on
Slowly Slowly Losee Customer
With patience and attention spans at an all-time low page speed is more important than ever. Even more so now Google has split the index with mobile pages being ranked separately from desktop pages. Mobile users are even less willing to wait than desktop users, so having a slow sight could seriously hamper how you perform on mobile.
You can find the full details on how Google deals with Lazy Loading pages on their site but we’ll go through the basics here:
Support paginated loading with infinite scroll: Google says you should support paginated loading by providing a unique link to each section, that users can share and load directly.
Load content if it’s visible at the viewport: Make sure Googlebot can see all of the content on your pages, check that your lazy loading implementation loads all relevant content whenever it’s visible in the viewport by using the IntersectionObserver API and a polyfill.
AB Test: Once you have set up your pages as you want them, you need to check it’s working. One way you can test involves using a Puppeteer script to test your implementation locally. Puppeteer is a Node.js library for controlling headless Chrome.
It seems that these steps are going to be added upon by Google in the coming months, so it might be a good idea to bookmark that page as Google add more details on how to deal with lazy loading.
What do you do to keep your site running smoothly on all devices? We’d love to hear about it?
What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.