7 Google Tools to Bookmark
In Google Tools part 1 we recapped 3 tools that are helpful to businesses to increase online marketing visibility. #1 was Webmaster Tools, #2 Google Trends, and #3 Correlate. Here are the remaining four Google tools we think are worth bookmarking:
4. Ngram Viewer
Curious to see your industry-related keywords used in books? Ngram Viewer searches millions of books and plots trends over time. You might ask… how would this ever be useful? Well, believe it or not, the Web is only 20 years old. Back in the “olden days” we read books — those things with printed paper bound together and sold in place called a “book store.” Books and magazines are how we found and shared information before googling was a dictionary-sanctioned verb. If you’re looking for trends that appeared before the Internet was mainstream, this may be a handy way of finding it.
5. Think Insights
Imagine a site that’s full of case studies, new findings, online marketing tips, and tools to analyze your business’ website. That’s Google Think Insights. Did you know that 84% of smartphone shoppers use their phones while shopping in a physical store? If your business is consumer and retail based, that’s an important stat to understand for your operations. Thanks to Think, you have access to info that can propel your business forward without spending a penny. How cool is that?
6. Public Data Explorer
If you’ve ever searched public records, getting to the data you want can be a slog. Public Data Explorer cuts through the red tape and graphs out public information reported by the US Census, World Bank, Eurostat, etc. For example, do you need unemployment data by state? This Google tool graphs it out so you can see the downward trend (good news for business).
7. Full Value of Mobile Calculator
Full Value of Mobile is a Google tool that’s all about measuring the value of mobile for your business. They’ve mapped out 5 purchasing paths:
- In Store
- Cross Device
- Mobile Site
For example, you enter specific data from your website’s analytics (e.g., how many times a visitors clicked “Get Directions”). Be prepared to plugin data points like how many in-person visitors came into your store, plus the number of purchases and dollar value. Even if you aren’t looking to drive eCommerce, having a mobile responsive website is a must-have these days.
If you read Mashable’s article on the full 14, you’ll notice that 7 unlucky Google tools didn’t make our list. Our criteria? They had to be useful for business and online marketing. Anything you’d care to add?
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