Last Updated on August 5, 2020
September 9 8:30 – 10:30am
Mark your calendar and RSVP now! As a Certified Google Partner, we get exclusive access to information, research… and Google speakers! Get the latest intel not typically available to the general public. Come join us at our upcoming Livestream Google Event, where we’re giving away digital marketing nuggets, Google swag and other goodies.
Livestream Google Event Line-Up
Two speakers will talk about online advertising and a customer’s decision journey, sharing their knowledge on how to capitalize on an online presence. Our Google guest speakers are:
Fred Vallaeys is an AdWord evangelist. He speaks frequently to small businesses, sharing ways they can better navigate the Web and grow by utilizing smarter customer insights.
Fred was one of the first 500 Google employees, where he contributed to the AdWords search marketing system. If you’re familiar with Search Engine Land, you’ll know he is a frequent contributor. He’s also a co-founder of Optmyzr. If you’re an AdWords power user, this is a tool you need to add to your toolbelt!. It delivers data insights and enhanced scripts that make search engine marketing (SEM) management easier.
Matt Lawson, Director of Performance Ads Marketing, Google
Matt Lawson is responsible for a broad portfolio of ad products at Google, including search, shopping, display and analytics. He’s a featured author at Search Engine Land where he shares the inside scoop on everything AdWords including topics like cross-device benchmarking, ad rotation, automated bidding, etc. During the Google Partner Event he will talk about the customer’s decision-making journey and how businesses can better position themselves during the process.
Content Marketing Takeaways
Industry experts estimate that a website needs to publish sixteen times a month to get a toehold in search. Don’t despair, there are small steps you can take to generate new content that helps your customers learn about what you offer. During the last 30 minutes of the event, we’ll share a tool to help organize your content marketing efforts so you can ramp up your visibility. Here are a few samples of the nuggets we’ll cover:
- Using Search Console to see which search terms your website is presented in organic search
- 3 Metrics that indicate your content may be winning or losing in search
- Get a sample Editorial Calendar to organize and mobilize your content
Refreshments, Swag & Networking
Come early to the event to enjoy some Starbucks coffee and breakfast goodies. This in-person event will provide an opportunity to network with other small businesses 30 minutes before the livestream presentations starts.
After the event we’ll be on hand to answer your toughest digital marketing questions and share our thoughts on what’s next in Organic Search. Plus, we’ll raffle off several prizes, including a Google Chromecast.
We wanted to give a special shout out and thank you to CEFCU for donating a meeting space for this Livestream Google Event. Please note: we’re limited to 30 seats. So… RSVP Now! to save your spot. Here are the event particulars:
CEFCU Willow Glen Offices
670 Lincoln Avenue
San Jose, CA 95126
- 8:30 – 9:00 Refreshments & Networking with Other Businesses
- 9:00 – 10:00 Google Speakers
- 10:00 – 10:30 Content Marketing Bonus
- 10:30 Raffle Prizes & Special Acknowledgements
Will we see you on September 30?
photo credit top: Grow