Google I/O Easter Eggs

Google I/O buzz has turned to Easter Eggs. These are not the Paas-colored kind. Rather they are intentional hidden messages using technology (in programs or applications). WordPress and Googlers are notorious jokesters, rolling out secret messages to their respective communities. Besides offering a an amusing diversion, it’s a way to positively connect with fans in an unconventional way. To offer some Friday Fun, I spent some time figuring out 8 Easter Eggs for you. Go to Google I/O Events and enter these sequences by clicking on the “I” and “O”:

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• 11100111
• 00111001
• 10000001
• 01111111
• 01010011
• 10010000
• 01110101

Google I/O Easter Egg Benefits

In light of recent news that Yahoo’s CEO, Marissa Mayer, banning employees from working at home because they weren’t actually doing much work, why would Google let their programmers spend time creating Easter Eggs? Is it giving them a license to play at work? For those who personally know Googlers, they tend to work long hours. The campus provides so many amenities… from restaurants to hot tubs to  bowling alleys…  that some Googlers only go home to sleep. Even so, what are the business reasons to hide Easter Eggs? Here are three in my humble opinion:

1. Reflection of corporate culture.

According to their website, they have built a culture of openness, cultivating employees who are smart, dedicated and determined for online excellence.  Creating Easter Eggs takes programming chops as well as imagination.

2. Engaging with Evangelists

Apps Resellers, Google Adword Consultants, etc tend to be loyal, evangelists even. These are Google’s minions in the field, spreading Google greatness. Hidden messages are another way to interact and engage with those who use their applications and programs.

3. Viral Marketing

Typically you don’t have to be a techy to enjoy Easter Eggs. Even if you don’t plan on attending the 2013 Google I/O event, you’re more likely to share this secret with others. That buzz creates brand awareness which is just smart.

Have you played around with the Google I/O Easter Eggs? Did you find one that I missed? Do share!

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