Analytics Support
Rely on experts for web analysis and data tracking.
Track Growth & Opportunities
Measuring your digital marketing performance is just the first step of effective digital marketing management. More importantly, you want to glean insights from your data and apply those insights to improve marketing effectiveness and find opportunities. At Spectrum, we respect data.
We love to dig into the numbers, compare past performance, and calculate how each web page fits into the online sales funnel. Partner with us to make sure your campaigns are accurately tracked, conversions are optimized, and your data is analyzed.
What’s Included?
Many marketers don’t have the time or staff to regularly dig into their performance data. As your analytics resource, we review your performance data and provide guidance on how to maximize your marketing spend and minimize inefficiencies. With a monthly analytics retainer, you receive:
- Regular analyses of your data including conversion funnels
- Analytics spam filters, data cleanup, and setting adjustments
- Lead quality analysis
- Custom alerts and annotations
- Systematic testing plans (a/b or multivariate testing)
Focus on What’s Important
Today’s marketing leaders rely more on data to influence their decisions on questions like: What is the most cost-effective channel to drive new customers? What content most engages visitors into my sales funnel? Whether you need data to prove the impact of your marketing efforts or determine growth opportunities, Spectrum can provide the analytics support you need.
What metrics are most important to you?
Find the right Analytics Support package
Frequently Asked
Questions
Why get Google Analytics Support?
Pulling the right reports and interpreting the data for insights is complex and requires technical knowledge and skill. For those who don’t have the time or resources, Google Analytics support provides assistance in analyzing your user behaviors, conversion funnels, and lead quality. Additional support is available for filtering out spam (which can skew your Analytics data), custom alerts, systematic testing plans, and more.
What should I be tracking in Analytics?
In general, Google Analytics uses the ABCs (Audience, Behavior, and Conversions) model. These reports provide summaries about your website and other digital channels (e.g., Google Ads). Depending upon your business goals, marketing strategies, and industry trends, custom reports may also be configured.
Is Analytics testing free?
Currently, there is not a free testing tool within Google Analytics. Once we access your Analytics account and fully understand your marketing goals and associated strategies, we can recommend a testing plan.
Can you filter data on the Analytics reports?
Yes, you can filter data in Analytics. First, we recommend having a raw data view in Analytics to ensure that no data is lost. Then, we can help you configure and apply filters needed to remove, reorganize, or distribute data following specific criteria.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
What Our Clients Say
We’re a national brand, and we deliver nationwide; however, we do have a very local presence. We like to use local couriers and local fruit. Part of the strategy with Spectrum was around how we can be seen on the internet as a national brand that focuses locally. We developed landing pages that are focused on that, and built keywords that are focused on that national but local strategy.
We recently worked with Spectrum to identify some metatags and meta-descriptions that needed correction. They developed the standards of what those should be, and then also helped us identify some training for our own team around how to write that content. That helps dramatically with our click-through rates and our bounce rates, as it leads people in the right direction to find what they’re searching for.”
They regularly update our blog with informative and engaging posts that are well-targeted to our audience. They are also designing and creating new subpages on our website that are both visually appealing and informative. They provide regular reports on SEO optimization process and tend analysis.
Spectrum Group Online’s work has increased the client’s organic web traffic. The team delivers high-quality work that exceeds the client’s expectations. Spectrum Group Online has made the client feel heard, important, and unique throughout the process. The team has good project management.”
I found working with Massimo to be easy and collaborative; he can communicate at a high level and gets to the point quickly. He is a trustworthy resource, providing credible substance in his opinions. I also appreciated his ability to facilitate technical and strategic meetings, keeping all parties focused and on track.”