Updates and Changes
Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.
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Last year, as part of their ‘Mobile first world’ Google, launched the new Analytics mobile app. The new app, which has since been downloaded over a million times, gave everything a refresh, introducing automated insights and making it easier to check your stats while you’re on the road.
The changes to the web analytics platform have recently been focused on improving the user interface, making it easier to see the information you need to improve your business. But this batch of improvements has been more than just cosmetic.
Analyzing Analytics
They have launched a new “home” section. Which now gives you a clearer overview of the key metrics showing your online performance. You also see blocks displaying parts of reports as well as real-time data, while changing what you see with clear and easy-to-use controls.
Each of these information blocks is clickable helping you to drill down into the nitty gritty if you want to and has a helpful tagline like “When do your users visit?” or “Where do your users come from?”.
You can customize your homepage by choosing which blocks appear, so you can organize your homepage around your top priorities.
Discover the New Features
As well as a refreshed homepage, Google has also added a Discover page. This page takes you to new products from Google like their Optimize tool or highlights new tools and helpful features like the Analytics Academy.
As the name suggests, Discover offers products and experiences that you might find useful as you work with your Google Analytics account. These could be products like Google Optimize, tools like the Google Analytics mobile app, helpful features like Custom Alerts, or even useful educational materials from the Analytics Academy.
What do you think about the changes to Google Analytics?
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