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You are here: Home / Glossary of Digital Marketing Terms / Campaign

Campaign

November 4, 2023 //  by Data

A series of coordinated activities designed to achieve a specific goal, such as increasing brand awareness, generating leads, or driving sales. Campaigns can use a variety of digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

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