Why Didn’t G+ Authorship Work?
There are lots of opinions as to why G+ authorship didn’t work. Here are several reasons why I think it was a good idea that failed:
- G+ authorship was a technical integration that only SEOs really understood. The average business owner needed lots of patience (and time) to link up their Google Plus profile, website and authorship plugin.
- SEOs abused it by gaming the system by creating fake accounts and authors who actually didn’t write anything of value.
- G+ adoption is dismal. There’s lots of talk but little action. Mainstream America just hasn’t embraced this social media platform and it’s a black eye for Google.
- According to Google, “authorship information wasn’t as useful to searchers as we’d hoped.”
- It didn’t really increase visitors to a website.
John Mueller reflects on the G+ authorship journey via a public post. You can read more about what Google’s testing reveals and his take on structured markup (e.g., schema.org).
What do you think authorship attribution failed?
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photo credit – top: Darron Birgenheier