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In a recent Web Marketing Today interview, Bruce Clay (the granddaddy of SEO and Internet Marketing) was asked about the future of organic SEO. With the advent of Google+ and other social media, he believes the SEO landscape has irrevocably changed. This video is a must-see for small businesses who know they need SEO but are confused as to why it can be an intensive and costly endeavor. He explains why specialized technical know-how in interpreting analytics and implementing tools like Pay-Per-Click (PPC) is best left to professionals.
Bruce lays out how analytics and social media has moved the emphasis to lead conversion and website architecture. Internet marketing is not a one-size-fits-all as the foundation must be tailored to the business need: foot traffic into a retail location, online purchases, or generating phone calls to continue the sales conversation. Got 6 1/2 minutes? We think this video is well worth your time to learn about where organic SEO is headed.
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