The Spectrum Group Online https://online-sales-marketing.com Where Visibility and Transparency Connect Thu, 20 Jul 2017 16:00:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 48765153 Using Location Targeting To Focus Your AdWords https://online-sales-marketing.com/location-targeting-focus-adwords/ https://online-sales-marketing.com/location-targeting-focus-adwords/#respond Thu, 20 Jul 2017 16:00:55 +0000 https://online-sales-marketing.com/?p=16652

Location, Location, Location

If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.

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Location targeting will ensure your ads are only getting clicks from geographic locations that you approve of. This is especially useful if you’re on a tight budget, or your business is location based. It is also a must have tool if you’re using your AdWords ads to try and drive foot traffic to your business location.

AdWords location targeting gives you two main options on how to limit where your adverts are displayed:

  1. The first option is to target ads on where the searcher is searching from. So, if they’re searching from California, and you want your ad to display in California they will see it. But, if they’re searching from New York, for California based businesses, they won’t.
  2. The second option is to target ads on the location that the user is searching for, rather than where they are. So if they’re searching for “Restaurants in California” then they’ll see your ad even if they’re in Tokyo.

Find out how to turn on location targeting by watching our latest AdBytes video:

There are varying levels of granularity that you can take with location targeting. You can be as vague as a country or as specific as a town. AdWords will even let you add a radius as small as 1 mile around a location of your choosing (although you may not receive much traffic from a location that small).

Hitting Targets with Location Targeting

Once you have selected a location, or locations, where you would like your ads to show you can also add bid adjustments for each area. This means you can try to display ads in specific areas you are focusing on, or make it less likely that ads will show in areas you don’t want them to display in. This is useful if you’re testing new locations, or want to try and ad variation in a specific area.

Have you used location targeting in your AdWords account to good effect? We’d love to hear your stories on how you’ve used targeting to get more clicks, or to reduce your ad spend.

How can we help?

Are you running PPC ads? Does your AdWords account need help?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Download "How to Create A High-Performing AdWords Account eBook" »

Photo credit – Top: Mark Jensen
Photo credit – Bottom: Nogran SRO

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New Accelerated Mobile Pages https://online-sales-marketing.com/accelerated-mobile-pages/ https://online-sales-marketing.com/accelerated-mobile-pages/#respond Thu, 20 Jul 2017 16:00:32 +0000 http://online-sales-marketing.com/?p=13227 Close Up of Smartphone in HandGood News for Websites?

Anytime there’s a new development in web technology, Webmasters and Analysts take notice. Of course, all of these changes affect how your online strategies work; impacting everything from visibility to search engine ranking (SEO). So when Google announced the roll out of Accelerated Mobile Pages last year, the online marketing community was abuzz. If you’re not intricately involved in the tech end of things, you might wonder what the fuss is all about and what this means to your website.

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What Are Accelerated Mobile Pages?

escalator-at-the-end-of-a-tunnelBrought to you by the best and brightest at Google and Twitter, basically AMP is a project that is intended to streamline web pages for mobile use. In practice, it means that web pages will load faster on phones and devices. According to Marketing Land, mobile devices drive 56% of traffic to leading U.S. websites. Accelerated Mobile Pages are designed to use a streamlined or lighter form of coding; the pages are cached and hosted by Google, which is one of the reasons it loads so fast. Google doesn’t have to access your hosted site in order to retrieve the information for your audience.

That Sounds Technical. Now What?

Google rolled out AMP back in February of 2016, there will be changes coming. It’s a collaborative effort and, according to Google’s introductory article in October of 2015, there were about 30 publishers initially taking part of the project and leaving AMP open source, means there should still be advances coming from all of the great and talented users out there.

So, as we said using AMP means that there will be two hosted versions of your site. The website you’re hosting as usual, and then the cached version being hosted by Google. Faster means your viewers won’t leave (bounce) because they’re annoyed by slow loading pages that have a tendency to error or make devices freeze.

Because it’s a cached page and it’s hosted elsewhere, you might worry about what that means to your monetization. According to Google, advertisements still belong to the site owner. They’ve built the platform to work with most major advertisers so any current advertising monetization shouldn’t be negatively impacted.

You can also use Analytics for your Accelerated Mobile Pages. They’ve developed the platform to be provider neutral, so you’re not locked into using Google Analytics just because AMP is created by Google, though you certainly can.

Ready to Set Up Your Accelerated Mobile Pages?

The Accelerated Mobile Pages Project has a great tutorial to show you just how to set up your own AMP page and validate it. Because the code is streamlined, there will be differences in HTML and in the way that you can use the HTML tags. So you have to follow those rules exactly in order to validate your page. If you’re unsure whether or not to jump on this bandwagon, take some time to look over the tutorials and view demos. If you’re a WordPress user, there’s already a plugin to do most of the work in creating your AMP pages for you. Whether you’re ready to create your own AMP pages or not, you should definitely take some time to see what it’s all about and how it can speed up your site for your mobile users.

Is It Worth It

Since AMP went live we have trialled using it to improve our own analytics and we have noticed improvements (although not at astronomical levels). However not all feedback is positive. A recent article from Search Engine Land is critical to say the least. They don’t argue that AMP on simple pages increase speed, but they think that as the complexity of what you can do on AMP increase, it will lead to more code bloat. Which defeats the whole purpose of AMP.

Patrick Stox argues that spending time setting up AMP is essentially a distraction. If your site isn’t rendering pages quickly enough, sort your site out! Don’t just start using AMP as a proxy. So, if you’re looking for a detailed breakdown of why AMP may not be the next big thing, check out the article linked.

Have you started testing AMP? Did you notice any improvements or changes to your web traffic?

How can we help?

Wonder if AMP is right for your website? Want to increase your WordPress website download speed?

We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

photo credit top: Japanexperterna.se
photo credit body: Kai Schreiber

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Content to Keyword Map – A Path To Better SEO https://online-sales-marketing.com/keyword-map/ https://online-sales-marketing.com/keyword-map/#respond Wed, 19 Jul 2017 16:00:19 +0000 https://online-sales-marketing.com/?p=16660

Follow the Breadcrumbs

If you want to improve your organic SEO you need to have a plan to improve your ranking. Building a Keyword Map is a great way to do that. A keyword map is a document that helps you see the keywords you want to rank for next to your website. So you can see which keywords need more content and which content is not mentioning any keywords.

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Firstly you need to work out what keywords you’re trying to make your site rank for. You should already have an idea of what they are, but if you don’t you should consider creating a formal list of keywords that you’re aiming all of your content around. For the sake of example, let’s say we’re using; SEO, PPC, Social and Marketing.

Once you have your list of keywords you then need to create a list of pages. Then match each keyword to the pages that are focused on it. You can add more detail to your map if you think it’s required. We suggest that you check your keyword performance periodically to see if anything is changing over time. So you should monitor page traffic, engagement, time on site and anything else you think is relevant.

A very simple keyword map could look something like this:

Keyword

URL

KW Volume Internal Links Ext Links Page Views
SEO www.spec.com/seo 15 2 14 20
PPC www.spec.com/PPC 20 5 36 304
Marketing www.spec.com/marketing 7 4 100 1,002
Social N/A

The table shows you a few things. Firstly, it highlights that you don’t have a page dedicated to social. Secondly it shows you clearly that you pages with less external links aren’t performing as well.

Putting your keywords into a practical context like makes understanding where your SEO is going wrong easier than what we often hear, which is “We should use X keyword more often”. Great. But where?

Map Your Future Page Rank With a Keyword Map

Your keyword map will be more complex than the example above, and you may have multiple pages trying to rank for the same keyword. Other things you should consider mapping include; content quality/ score, page-speed, engagement, Google page ranking, mobile ranking, organic views.

Keyword mapping will help you find out where the gaps in your SEO and content are. Once you’ve got a map, you can fill the gap!

Have you tried keyword mapping before? Do you have any key metrics you think we missed out? We’d love to hear your keyword mapping experiences.

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Mark Jensen
Photo credit – Bottom: Joe the Goat Farmer

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Responsive Display Ads in AdWords https://online-sales-marketing.com/responsive-display-ads-adwords/ https://online-sales-marketing.com/responsive-display-ads-adwords/#respond Tue, 18 Jul 2017 16:00:50 +0000 https://online-sales-marketing.com/?p=16655

The Winner is the First Responder

Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.

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Responsive display ads are ads that adapt to the environment they’re placed in. Like a chameleon the ad blends into the website’s format, on mobile, desktop or tablet (Although, hopefully, unlike a chameleon the ad gets seen…). As Google continues its drive to reduce the difference between the desktop and mobile experience, responsive display adsfeatures like responsive ads become more important. Google wants all users to have the same high quality level of experience. So it’s no good having a perfectly rendered web page, if the ad it’s showing isn’t displaying properly.

To run responsive display ads you need to give Google options. This lets Google pick the right combination of image and text before displaying the ad. You have to provide a short and long headline, as well as two different sized images and a logo. This gives Google a selection of different puzzle pieces to fit together to make an ad fit.

How to Build Responsive Display Ads

Full instructions on how to create a responsive display ad from Google can be found here. Google break down exactly how to create, and start a responsive display campaign.

Have you run display ads in the past? What successes have you had? We’d love to hear how you’re using display to grow your business.

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Download "How to Create A High-Performing AdWords Account eBook" »

Photo credit – Top: Release my Ad
Photo credit – Bottom: Nogran SRO

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How To Build a Good SEO Agency Client Relationship https://online-sales-marketing.com/seo-agency-client-relationship/ https://online-sales-marketing.com/seo-agency-client-relationship/#respond Fri, 14 Jul 2017 16:00:02 +0000 https://online-sales-marketing.com/?p=16648 Clients are from Mars…

Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.

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Here we’ll discuss some of the main reasons we’ve seen client and  SEO agency relationships deteriorate and explain how we try to fix them.

Relationship Goals

“We Can’t/ Don’t have time to do that” – This can happen with small and big clients. If for example you’re running PPC campaigns for a client, but think the landing page needs to be updated to really see results, what can you do if they say they don’t have time to fix it?

As with many problems, communication is key. If you think a project you’re working on needs buy-in from different internal stakeholders it’s better to get it at the start, rather than finding them blocking your progress later on. Often the “don’t have time” excuse is code for “I don’t see the value in what you’re doing”, if you can overcome that hurdle, then your client will find the time.

Here it is important to be clear with your client how far your responsibilities go. Going back to the PPC campaign example. If you’re running the PPC campaign, but have no power to change their landing pages, the client cannot judge if your work has been successful based on conversions alone. Because the landing page is a large part of gaining a conversion. Better metrics would be improving CTR or number of clicks. BUT, you need to discuss this BEFORE starting the project, not after, to retain your credibility.

“We expected results by now” – SEO done the right way (White Hat SEO) is slow. There’s no real way around that. When you’re signing up a new client, or bidding for work, it’s very tempting to promise quick results, or instant improvements. But we feel you should always under-promise and over-deliver. SEO Agency

Typically clients will already know this. Or at least they will think they do. But when they start paying a monthly retainer they seem to forget it pretty quickly…. To counter this you need to communicate as much progress as you can. Setting up solid reporting is a good start, as is having regular meetings.

When you’re talking about SEO you need to break things down into macro goals and micro goals. Getting a client to page 1 of Google is a macro goal. But updating meta descriptions is a micro goal. You need to explain to the client that all the micro goals add up and communicate them along the way.

“We think we can do this alone” – Of all of the reasons for breaking a client/ agency relationship, this is the most legitimate. While SEO can be difficult, it isn’t rocket science. If an agency is communicating well with a client, documenting all the work they are doing, there is no reason that the client can’t pick up the baton and maintain their SEO alone.

However, again, this is an issue of communication. While the first few months of working with an SEO agency can provide a great deal of value (establishing best practices, updating meta descriptions, removing Google penalties, cleaning link profiles etc), that doesn’t mean that’s where things need to finish.

If an agency sells itself to a client as someone who can “fix their SEO” then cancelling a contract after 6 months is logical. You don’t hire a mechanic on retainer to fix your car do you? But if the agency sells itself as a lead generation tool, adding conversions and customers month on month, then the client will know that by cancelling their contract they’re going to lose X number of leads per month.

Confessions of An SEO Agency

Are you working with a SEO agency? Have you seen any of the problems above firsthand? We’d love to hear your client/ agency stories.

How can we help?

Are you working with an SEO Agency? Do you think you need help with your SEO?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Pixabay
Photo credit – Bottom: Joe The Goat Farmer

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Don’t Forget The Landing Pages – AdWords Landing Page Optimization https://online-sales-marketing.com/adwords-landing-page-optimization/ https://online-sales-marketing.com/adwords-landing-page-optimization/#respond Thu, 13 Jul 2017 16:00:10 +0000 https://online-sales-marketing.com/?p=16643

More Than Just Clicks

When you’re running AdWords campaigns it’s easy to get caught up in clicks and click through rate, forgetting that getting good statistics on your AdWords dashboard isn’t the end goal. The reason you’re running PPC ads is to find more customers and to do so these clicks need to be turning into conversions.

Download "How to Create A High-Performing AdWords Account eBook" »

Once the user clicks on your ad they’re taken to your landing page. This is where the second half of running a PPC campaign starts. After the click, you still have to convince a lead to convert. That could be filling in a form, making a purchase, or just watching a video.

So how do you make an AdWords landing page that’s going to get you conversions?

Where to start?

Firstly, build landing pages. The number of AdWords accounts we see that send visitors to a homepage, or a simple contact us page, is astounding. Especially as many of the homepage that the user goes to have no CTA on them.

Unless you are running a simple brand awareness campaign, there should be no reason (apart from laziness) to be sending people who click on your ads to your homepage. At the very least you should create one landing page that includes the keywords from your ads and your keywords themselves. This landing page should have one clear call to action and a form for you to take your customer’s information.

Taking things a step forward, you should then create a second landing page with variations of the information you put on the first. Then you will be able to A/B test the two landing pages and can start making improvements to the one that is underperforming.

What are my options?

You can test everything on a landing page so it’s sometimes daunting, but here’s a brief list of things that we would often test:AdWords landing page

  • Images (big, small, none)
  • Lots of text vs minimal text
  • Form location (sidebar/ above the fold/ below the fold etc)
  • Number of fields in the form
  • Button size
  • Button color
  • Background color

Deciding what to change, or how to change it, is no exact science. The most important thing to do is to make sure you’re recording what changes you have made and when. This will enable you to see when improvements happen.

The sheer scale of possible changes is often what puts people off. Especially as it isn’t as clear as in a platform like AdWords which of your changes has made a difference. To combat that you can use services like Crazy Egg or HotJar. These companies allow you to see where users go on your landing pages, highlighting where they click, where their cursor goes and other useful information. This can give you the edge when it comes to making changes to your landing pages.

Make A Simple AdWords Landing Page

But the most important advice is to keep things simple. Make a change, note when you did it, then check back after a month. Then repeat the process until the end of time!

How can we help?

Do you have an AdWords account? Have you created an AdWords Landing Page?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Download "How to Create A High-Performing AdWords Account eBook" »

Photo credit – Bottom: Pixabay

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Get Ready for Google’s Mobile-First Index https://online-sales-marketing.com/get-ready-for-googles-mobile-first-index/ https://online-sales-marketing.com/get-ready-for-googles-mobile-first-index/#respond Wed, 12 Jul 2017 16:00:47 +0000 https://online-sales-marketing.com/?p=16626

Making the Change

Google’s recent decision to shift from desktop-only indexing to determine organic SERP placement to a split index that evaluates both the desktop and the mobile version of websites is the end of an era — a big opportunity for organizations who are on top of their SEO. Not only that, but Google will actually prioritize mobile search over desktop, meaning pages that were built several years ago when mobile browsing was in its early stages may be incorrectly indexed for the future. Mobile responsive themes are considered to be a minimum requirement for the future. However, there are plenty of nuances you need to keep in mind or you’ll risk losing valuable search results placements on Google.

Get Your Free SEO Audit Today »

Preparing for Google’s Mobile-First Index

Mobile browsing finally overtook desktop interaction for the first time in October 2016, as smartphones, tablets and various sizes of non-desktop devices become the norm. This seismic shift in behavior will continue to drive how brands interact with their customers in the future. While many businesses have been prepping for the eventual rollout of mobile-first indexing, Google continues to be a bit cagey around exact timing. The prevailing thought now is that Google is nibbling around the edges of a release; the full shift is expected to happen sometime in 2018. Fortunately, this gives organizations a little time to get ready by updating or even overhauling websites to ensure mobile-first index compatibility.

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What Google Says

Google spokesperson, Gary Illyes, provided some insight on preparing for Google’s mobile-first indexing. He mentioned in a recent tweet that removing noindex tags and n1 redirects from your website are good first steps towards getting ready. Both pieces of information are recommendations around how your mobile site should be indexed, but here’s some greater detail:

  • N1 Redirects / Faulty Redirects: When a user accidentally ends up on a page that they didn’t intend to visit, this is considered a faulty redirect, and they happen more than most brands want to admit when there’s a jump from social media or email links to a website viewed on a mobile browser. While many companies have been actively squashing this issue on their sites, there are still plenty of examples. This happens when you click through to a website on mobile, yet get switched immediately to the mobile homepage.
  • NoIndex Tags: While there are some legitimate uses of the noindex tag, this is often a relic left behind on pages that will block the page from being indexed by search engines at all. One of the key uses of this tag is blocking a “thank you” or completion page from a sales funnel.

Mobile Responsive Isn’t Enough

If your next step is to create a website that’s poised for the mobile-first index, choosing a mobile responsive theme isn’t enough. The starting point for the design process is with the small screen. Even if your Google Analytics shows that the majority of your visitor still come from desktop. The mobile-first index rewards sites that cater to the small screen experience.

What do you need to get ready?

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Get Your Free SEO Audit Today »

Photo credit – Top: Mark Jensen
Photo credit – Bottom: Nogran SRO

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Why Nobody Watches Business Video Content? https://online-sales-marketing.com/business-video-content/ https://online-sales-marketing.com/business-video-content/#respond Tue, 11 Jul 2017 16:00:08 +0000 https://online-sales-marketing.com/?p=16628

Who’s Watching

Creating video content to promote your business was probably on your 2017 To Do list, if it wasn’t on your 2016 one. Maybe you’ve created a few, but not got many views. This isn’t what you expected though is it?

Online video is growing in popularity, with young viewers watching 2.5 times as many more online video than TV in 2016. As services like Netflix and Hulu change the entertainment landscape there is also a knock-on effect in marketing. Understandably businesses are trying to climb on to this video bandwagon. But it seems most are falling off the back…

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So why is nobody watching your videos?

It’s just too long – Attention spans are getting shorter and shorter. Especially while we’re online. This trend can also be seen in website loading times. If it takes more than 10 seconds for your video to hook a viewer, the chances of them sticking out to the end aren’t great. Keep things as short and sweet as you can.video content

You will typically see popular YouTubers creating video content that’s between ten and twenty minutes long. Even vloggers with large subscriber bases struggle to put out content over twenty minutes that is watched all the way through. Businesses need to be even briefer and more succinct. We wouldn’t recommend creating any video that is over five minutes long unless you already have a committed number of people following your channel. Ideally, we think most business related video content should be around the three-minute mark.

You’re not speaking to your customers – You always need to come back to the question “what are my customer’s needs?”. Sure you can create a great funny viral video, but does that fit with your business? You need to keep in mind why someone would watch YOUR videos. For example, It’s no good doing a series of workout tips videos if you’re an accountancy firm because even if the videos are great, the people visiting your site won’t be looking for workout tips.

You need to balance what is popular and getting interactions, with what people expect from your business. As a side point to this, you need to have a strong CTA or reason to be creating the video content in the first place. If you’re not creating the video with an intention in mind, it will be obvious to anyone watching it.

Putting it on YouTube isn’t enough – You can’t expect video views to start rolling in after you’ve uploaded a video to YouTube. While YouTube generates a great number of views on its own, initially at least, it is better to see it as a place to host your content, not promote it.

Businesses often upload a series of videos to their channel and then leave it at that. For video content to be successful you need to be promoting it on a number of different channels and social media platforms. Then once you’ve found a tactic that works, double down on it.

Then, if you generate an online following, you will start to see the power of YouTube as it’s own promotion tool. But until you have subscribers and lots of views, don’t expect YouTube to be promoting your content, or pointing viewers in your direction.

Viral Video Content

Do you regularly create video content for your business? If you do we’d love to hear how you get viewers engaged with your recorded content.

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Wikipedia
Photo credit – Bottom: Wikipedia

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Centennials: The Newest Demographic https://online-sales-marketing.com/centennials/ https://online-sales-marketing.com/centennials/#respond Thu, 06 Jul 2017 16:00:21 +0000 https://online-sales-marketing.com/?p=16606

Coming of Age

For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.

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Born Between 1996 – 2010

You may have heard them called Centennials. Other names that have been thrown around include “iGen” and “Generation Z”. Whatever moniker you give them, this is the generation born after the Millennials, and the oldest of them is just starting to come of age now. Most demographics place this generation as being born between 1996 and 2010. So you can see where it would be difficult to categorize this generation just yet. After all, how much can a marketer really determine about a generation so young. It turns out – quite a bit.

On the Cutting Edge of Anticipating Preferences

You can already find some excellent information on Generation Z, from the differences in their perception to the ways they use social media. While a lot may change about this generation over the next few years, here are some things that set them significantly apart from previous generations:

  • Technology. Millennials were lauded as very advanced with digital media and all things tech, but for this generation, it’s basically considered a native language. Generation Z is the first generation born after cell phones and the internet became commonplace. Most people in this generation have used cell phones for the majority of their lives. They understand technology in a first-hand kind of way, which makes them very efficient in learning programs and mastering new platforms. They’re not afraid to venture into new places online – unlike previous generations that need time to adapt.
  • Social Outlook. For the vast majority, the social outlook is far more inclusive than previous generations. Sure, Millennials took leaps and bounds in accepting all sorts of people, but Generation Z was born into a time when different lifestyles are more widely accepting. This generation tends to be more open to experiencing differences in an open way. They also want to be involved in changing what they believe are social problems. Where Millennials were categorized as self-centered, this generation can be categorized as world-centered.
  • Work Ethic. This remains to be seen but early presumptions are that this generation will be more dedicated and hard working than previous generations. Generation Z was born into the recession. They don’t remember the world before terrorism. If history repeats itself, this generation should be reminiscent of the Greatest Generation (those born during the depression who faced World War II).

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Capturing Centennials Imaginations

Centennials are set to become a much larger demographic than Millennials within a few short years, so it’s important to understand what they’re about and how to speak their language. This is a generation native to social media. They have a shorter attention span and faster texting fingers. But don’t misjudge them. There’s a lot more depth to their experience than their years might indicate.

How will your brand talk to an audience of Centennials?

How can we help?

Do you worry you’re not reaching the right audience? How do you communicate with your customers?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Wikipedia
Photo credit – Bottom: Pexels

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AdWords Editor 12 – What’s New With the New Editor? https://online-sales-marketing.com/adword-editor-12/ https://online-sales-marketing.com/adword-editor-12/#respond Wed, 05 Jul 2017 16:00:30 +0000 https://online-sales-marketing.com/?p=16603

Catching Up With The Editor

If you use Google’s Pay Per Click platform AdWords and you’re not already familiar with their offline AdWords Editor, you should be! This hand tool makes editing your AdWords account a much simpler affair and also enables you to take the work offline, so if you’re on the move or not able to get online, you can still work on improving your account.

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Last week Google launched the newest iteration of their editor, by releasing AdWords Editor 12. The new editor comes out now while Google is in the process of rolling out the improved AdWords interface, with a large number of accounts now able to test the new online layout. So what’s new for the editor and is it going to be as confusing as the new AdWords layout?

Ch-ch-ch-ch-changes

Luckily there is no major cosmetic overhaul to the editor. The look and feel of the editor have changed a little, but unlike the wholesale changes to the online AdWords platform, the improvements have been incremental so you won’t need to spend a long time re-learning how to use the tool.

One of the best new features is the ability to create custom rules that can help you work out what work needs to be done in an account. So if for example you always like to have at least 2 ad variations in an AdGroup or no more than 10 keywords, you can create rules that will immediately flag this up to you once the data has been downloaded into the editor. This is especially useful if you’re an agency, or are managing more than one account, as you can quickly make sure that all of your accounts are set up in the way you like them to be.

Speed is another area where improvements have been made. Now accounts will update more quickly as the editor will transfer over more data to your computer. Making the whole process faster.

Are you Using the AdWords Editor?

On top of these improvements, there are more features added to help the editor catch up to what’s on offer in the online platform. As always the editor lags behind the features that are available online, so this time a number of new features like bidding to “maximize conversions” have been added.

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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Photo credit – Top: Mark Jensen
Photo credit – Bottom: Nogran SRO

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