The Spectrum Group Online https://online-sales-marketing.com Where Visibility and Transparency Connect Thu, 22 Jun 2017 16:00:17 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 48765153 How to Build Great Testimonials & Where to Use Them https://online-sales-marketing.com/build-great-testimonials/ https://online-sales-marketing.com/build-great-testimonials/#respond Thu, 22 Jun 2017 16:00:17 +0000 https://online-sales-marketing.com/?p=16579 Build Great TestimonialsTestify

Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.

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Whether you’re trying to beef up the content on your website, or you’re looking to build sales material to send out to prospective customers, well-constructed testimonials are important. So check out these tips on how to build great testimonials.

Just Ask

Firstly, approach your best customers personally and individually. Don’t delegate this task to a junior member of the team and definitely don’t do it in a group mailshot. You’re asking for a recommendation that reflects you in the best light possible so take the time to speak to your customer about it. Outline to them why you’re doing it so they can understand what sort of information you’re looking for and decide if they want to be part of the project.

Quiz Them

Once you’ve got them to agree to take part, then you need to work out exactly what you’re going to ask them. You should create a list of highly specific questions that make giving a testimonial as painless as possible for your customers. It isn’t as simple as just asking “what do you think about our service?”. You should tailor questions to where you have performed well with that particular client and to highlight whatever it is you’re trying to put the focus on.

For example, if we were creating a testimonial with a law firm client of ours, in the hope of attracting other legal companies, we would ask questions that focused on content marketing, rather than social media marketing. As we have found content marketing to be more useful for companies working in law.

All of that said, of course, there are some questions you can ask all potential testimonials. Such as; How much do you save using our service? What is the biggest benefit of working with us? What can we do better? etc.

What Should I Do With It?

So the testimonial information is sat in your inbox. Now what? There are lots of different things you can do with testimonials and different ways to use them. Here’s a quick list of suggestions:

Blog it – First things first, turn the testimonial into a blog post. Put it on your blog and promote it on social media. When you post it to social be sure to tag your client’s social accounts (if they have them). This gets the content up and on your site, creating value as soon as possible.

Testimonial Page – Once you’ve created the blog post you should also create a page on your site to host all your testimonials. Then link that page to your post. This will allow you to have a general place to house all your testimonials.

Case Studies – Do you have any case studies from this client? A case study is a much more detailed analysis of a particular project, but adding in a quote from a testimonial can help beef up a case study if needed.

Other Pages On Your Site – Try dropping quotes from the testimonial onto other pages, like your homepage, or a product page, either linking those quotes to the full testimonial page or just leaving them as is

Sales Brochures/ Materials – As with product pages, you can throw testimonial quotes into your sales material too. Make sure that you’ve adding it anywhere that’s relevant. Be careful to reference where the quote has come from if it’s in printed material (and not a hyperlink) so that the full testimonial can be found by the prospect if they want to see it.

Emails Signatures – One interesting idea I have seen is having testimonial quotes in your email signature. If you do this I would consider changing the quote fairly often (perhaps every couple of months) to keep it fresh. But this is a good way of getting your testimonial shared and adding social proof to everything you do.

Build Great Testimonials and Use Them

If you’re building testimonials the right way and making sure they’re getting in front of your prospects you should be well on your way to getting more customers. Do you have any tips on making the best use out of your testimonials?

How can we help?

Do you know how to build great testimonials before? Do you get feedback from your happy customers?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

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Do You Need To Restructure Your PPC Account? https://online-sales-marketing.com/restructure-your-ppc-account/ https://online-sales-marketing.com/restructure-your-ppc-account/#respond Wed, 21 Jun 2017 16:00:05 +0000 https://online-sales-marketing.com/?p=16574 Even the best buildings need some restructuring over time so restructure your ppc account

Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.

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So, how can you rebuild your account with the minimum of effort and the maximum result;

Do you Need to Restructure Your PPC Account?

First things first. Do you really need to do it? Will it be worth the effort, or are you just making extra work for yourself? For example, if you are testing a new product range that makes restructuring look logical then perhaps create a standalone campaign until you’re sure the product range is going to stick around. If you notice a drop in CTR, is it ongoing, or just a blip?

Basically, if it looks like the problem is ongoing, you need to think about a restructure.

Key Things to Look For

So if you’re still on the fence on if you should be overhauling your account or letting it be, these are the key things you should be looking at:

  • Are you stuck with low Quality Scores?
  • Are you continually hitting your budget, or not using enough of it?
  • Do you have lots of keyword crossover/ contamination?
  • Is one AdGroup, or one campaign, stealing all of your budget?

These four signs can show that a restructure is what you need. If you can’t fix them in a couple of weeks, you might need to make some big changes.

How Do You Restructure Your PPC Account?

If you were the person that first created the PPC account then here’s your second chance. Now you have x years of experience working with PPC, whereas when you created the account you only had y(-x) years experience (fill in the blanks yourself)!

With the benefit of hindsight, you get to go back and correct all your past mistakes and start afresh. A good restructure will sort out any issues you’ve faced before are also take into account more complicated things like comprehensive negative lists, geographical overlap, budget complications and other things that typically get put off or ignored when you’re doing day-to-day maintenance.

Teething Problems

Once you’ve finished your restructure you’ll regret it. Like getting a new haircut; the first few days it looks awful, but after a week it’s like nothing ever changed. But stick with it. Once you’ve got used to the way things are laid out and where you need to go to maintain your account you should be set.

Now you just need to wait for the improvements to show. Don’t expect results overnight, sometimes changes will take a while to present themselves in reporting.

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

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What Is White Hat SEO? https://online-sales-marketing.com/what-is-white-hat-seo/ https://online-sales-marketing.com/what-is-white-hat-seo/#comments Sat, 17 Jun 2017 16:00:18 +0000 http://online-sales-marketing.com/?p=3013

Are You Following the Rules?

When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results.  Can you guarantee that I’ll be on page one for most of my keywords?  How long will it take to rank better than my competitors? What’s the fastest way to show up in Google searches?

Let me tell you the truth about White Hat SEO and why many online marketers stray to the dark side.

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What Is White Hat SEO Anyway?

In its simplistic definition, White Hat SEO techniques follow the ground rules that Google and other Search Engines set forth about structuring information on the Web. Google and Bing are in the business of answering human questions; they try to serve up the best matches to the queries or keywords posed. The search engine’s job is to scour all possible pages contained on the Web and deliver the most recent, relevant, and useful content.

How well they perform that function determines if searchers keep coming back because they have a positive search experience. They find what they want. Easily and accurately. Webmasters, who use SEO techniques

Webmasters, who use SEO techniques that try to trick or manipulate a search engine for results they don’t deserve, are Grey/Black Hat. On the flip side, White Hat requires managing a website by following search engine quality guidelines that inherently support the human searcher. Does it help answer a question (useful content)? Do other websites link back to the content because it’s credible (relevant links)? If the answer is yes, then you’re following White Hat SEO guidelines to produce results.

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When You Don’t Follow the Rules

Setting aside ethics for the moment, using Black or Grey Hat techniques can get you into serious trouble. Google algorithm changes are routine (39 were launched in May alone) as part of their quest to improve search quality. Google rewards high-quality sites, and specifically targets webspam. They define webspam as techniques that “don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve.” When abusers are caught, punishment can range from lost ranking (the most lenient outcome) to complete banishment from search.

The Rules Continue To Change & Evolve

And search engine algorithms continue to evolve. At a rapid pace. If you follow MozCast, you see the volatility in organic search. We’ve had a record number of days this year with significant fluctuations to Search Engine Result Pages (SERP) rankings. Perhaps this is the new normal. Google’s algorithm now has artificial intelligence; basically, this is machine learning. It has to learn fast because 15% of searches every day are new and never been searched before.

In a recent Search Engine Land article entitled “How to stop worrying about Google updates,” the author chronicles the slew of no-name updates unleashed by Google this year. It includes good ole fashioned White Hat SEO advice, things we’ve been saying for years. Like:

  • Honor your website visitors by creating quality content they actually want to read and share
  • Review your link profile — the websites that link to you — frequently and keep it clean (remove spammy domains)
  • Fix any technical problems on your site like broken links and confusing navigation to improve user experience
  • Use to analytics to make improvements. Google Analytics and Search Console provides insightful data on how your site is performing
  • Stay educated on quality guidelines so you ensure that your Webmaster and/or digital marketing agency is following the rules.

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No Guarantees Allowed

If your SEO firm or digital Marketing agency guarantees results, then they are most likely not wearing a white hat. If the competition is high for your keywords, then legitimate and targeted SEO efforts are going to take time. Due to competition, it’s not uncommon for organic visibility to take years, not months.If your competition has deeper pockets and are spending it on SEO, then achieving slot #1 on page #1 may not be realistic. Want fast results that are ethical? We suggest AdWords.

If your competition has deeper pockets and are spending it on SEO, then achieving spot #1 on page #1 may not be realistic. Want fast results that are ethical? We suggest AdWords.

Our clients are looking to improve visibility and protect their reputation. In our mind, it’s a no-brainer to keep our White Hat squeaky clean.

How can we help?

Launching a website and need help with keyword research? Or, are you tweaking your landing pages to improve sales conversion?

We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

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Our WordPress Plugins Top Picks https://online-sales-marketing.com/our-wordpress-plugins-top-picks/ https://online-sales-marketing.com/our-wordpress-plugins-top-picks/#respond Thu, 15 Jun 2017 16:00:43 +0000 http://online-sales-marketing.com/?p=11429

These are a Few of Our Favorite Things

One of the many things we love about WordPress is it’s versatility. If you’re looking for our WordPress plugins top picks that play nice together, this post is for you. Here we’re going to outline our favourite WordPress plugins.

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An Eye on Security (At All Times)

Regardless of what content management system you use, hackers will inevitably try to get in. While we like the open-source community WordPress offers, you must also be mindful of security. When we build a site, we harden it by modifying common or standard elements of the software installation. In addition to those changes, we use these WordPress plugins for added security:

  1. Sucuri Security — it’s an auditing, malware scanner and hardening plugin. I like that it scans for changes and alerts you when they occur. For sites worried about malware, it has that scanning feature as well.
  2. AuthyAuthy is a two-step authenticator that adds an extra layer of security to your WordPress website. It combines an application on your smartphone with your login page to ensure nobody is getting into your site unless you want them to.

Easy Maintenance

CannasI debated adding these WordPress plugins to the above security list… as maintaining your WordPress website is your best security defense. As you can see, I decided to group maintenance-related plugins:

  1. WP-DBManager — while it has some security functions, it mainly backs up and maintains your database automatically.
  2. Akismet — sadly, comment spam runs rampant on websites. Akismet uses the cloud to identify spammy comments. Similar to BruteProtect, it bands together WP websites to help fight spam.
  3. Broken Link Checker — broken hyperlinks offers a poor visitor experience. This plugin checks for broken links and has tools to fix them. It’s very handy. It’s also important to note that a bunch of broken links is a signal to search engines (Google) that your site isn’t well maintained and therefore can negatively affect your SEO.
  4. Jetpack — packages several functions together, things like contact forms, sidebar widgets, etc. While Jetpack has been a page speed hog, they have made huge strides with speed. Stay tuned to this blog for a series of speed experiments in 2015.

 SEO & Back-End Use

  1. CMS Tree Page View — If you’re serious about building online visibility (SEO), you’re probably adding lots of pages and posts. To help you stay organized and navigate the back-end of your WordPress website, this plugin creates an easy to navigate tree view since it shows hierarchical relationships at a glance. Not only does it help your SEO, but it also makes page creation 10x easier!
  2. Redirection — when you manage a website long enough, eventually pages will be retired/replaced with new ones. However, you don’t want to lose your hard-earned SEO equity. This redirection plugin is particularly useful when you redesign and reorganize your information architecture so 404 errors are minimized.
  3.  Yoast SEO — I really like that this plugin helps you use SEO best practices for pages and posts. We recommend handcrafting title tags and meta descriptions to optimize what appears on a Search Engine Results Page (SERP). You can edit these directly on the page and see a preview.

These are my top picks for WordPress plugins. I’m testing new ones all the time, as I’m a stickler for security as well as speed performance. What’s your favorite?

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Pixabay
Photo credit – Bottom: Nogran SRO

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Is Facebook Reading Your Mind? https://online-sales-marketing.com/facebook-mind-reading/ https://online-sales-marketing.com/facebook-mind-reading/#respond Wed, 14 Jun 2017 15:57:08 +0000 https://online-sales-marketing.com/?p=16561 Facebook will be reading your tarot cards

Great Minds Think Alike!

Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.

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First up, we’ll say off the bat that even Facebook admit this might not be possible and the details they have given so far on the project are pretty sketchy at best. However, if they can find some way to predict human behaviour.

Facebook house their more interesting projects in their Building 8 location in Menlo Park, California. This is where they’re trying to prove neuroscientists and engineers around the world wrong, by investing millions in producing some kind of mind-reading gadget.

The purpose of a mind-reading gadget would be to help anticipate your needs when using a computing device. This would take away the need for a mouse, keyboard or joystick. So, if you were using a HUD or some kind of Google Glass type device, you could think your way to the menu rather than pressing a button or using voice commands.

Facebook Pushing The Envelope

The way they’re trying to achieve this is by investigating an old technology known as “fast optical scattering”. This basically means shining a light through the head, into the brain, and seeing how much light comes back. In many ways similar to how body fat can be measured by pumping electrical current through your body and timing the response.

By shining light into the brain, scientists can track how the brain responds, which cells expand and contract. However, there is one small problem. The human skull… When tests have been carried out in the past they have been with lab animals whose brains are exposed. So, until scientists can find a way around the skull, developments will be slow.

Looking Right Through You

Once this obstacle is overcome the next task will be turning the signals into words, or ‘thoughts’. Much like the recent movie Arrival, a whole new language will need to be developed to directly translate from the brain signals to a communicable English.

But while the potential is huge don’t start holding out for your brain controlled smartphone just yet. It seems like it’s going to take a while before they can find a way through our thick skulls!

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Wikipedia

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PPC Advertising In Another Language https://online-sales-marketing.com/advertising-in-another-language/ https://online-sales-marketing.com/advertising-in-another-language/#respond Tue, 13 Jun 2017 16:01:05 +0000 https://online-sales-marketing.com/?p=16555 translating PPC Advertising In Another Language

Multi-Lingual Advertising

As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.

If you’re only running PPC ads in English, you could be missing out on a large chunk of the US population as well as any non-English speaking customers you may want to attract from outside of the US.

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So, how do you start PPC advertising in another language?

Start at Campaign Level – This may be an obvious point to more experienced PPC practitioners, but the first tip is to fully separate your English language campaigns from any foreign language campaigns you run. This will enable you to focus the location targeting on exactly where you want it and also give you better choice over where, and on what language SERP, your ads are displayed.

Don’t Always Translate The Keywords – This is especially relevant for the technology sector, but you don’t always need to translate your keywords. While the literal French translation of Search Engine Optimization doesn’t give you the acronym SEO, SEO is still the term that is most popularly used. A little research will help you find this information out, as will checking your Search Terms Report. But, in PPC there’s nothing wrong with a bit of trial and error, so don’t be afraid to cast your net wider than usual to find the right keywords.

The same also goes with ads. While you should have local language versions of your ads, running an English variation can also be useful. If it doesn’t get any clicks after 90 days, pause it and just run local versions. Advertising in another language will bring you new clicks, but keeping some ads in English will give you a control for testing and also catch English speaking clicks you could otherwise miss.

Be Careful With Your Translations – Sure you can speak great Spanish. Remember that week you spent in Tijuana in 2009 when you could order a beer fluently? Seriously though, be careful when working in a second language. Don’t use translation applications, or Google translate. Always run things past a native speaker.

The Simple Things become Complicated – Once your keywords are up and running you’ll notice another issue. The search terms that display in your search terms report are all in another language! Here again, you’ll need the help of a native speaker to check things. You may be able to do a passable job using Google Translate and other translation services to weed out some irrelevant terms, but it’s safer to have someone who understands the nuances of the language before adding too many negatives.

Another issue is with Ad text. Shortening and abbreviating words is common when you’re up against a tight character limit, but much more complex in another language.

Account Settings – One last thing to remember is that your account is set to work on your timezone. So, if you’re running ads in Europe, or outside of your own timezone, you’ll need to factor that into when your ads are showing. You can’t change the timezone for campaigns, so if you’re on PST, then you need to remember that when you’re setting your ads to show 9 to 5 in Paris, France.

Advertising In Another Language

If you take note of all of these points you should be on the way to having a multi-lingual functioning PPC account. Once it’s running maintenance will be the same as any other account, but don’t expect to see the same keywords or ads performing the same way in a different language or location!

How can we help?

Do you need help advertising in another language? Or are you struggling to set up your first PPC campaign?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Pixabay
Photo credit – Bottom: Wikipedia

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Google Penalty Recovery Any Shortcuts? https://online-sales-marketing.com/google-penalty-recovery-shortcuts/ https://online-sales-marketing.com/google-penalty-recovery-shortcuts/#respond Thu, 08 Jun 2017 16:00:06 +0000 http://online-sales-marketing.com/?p=10214 Short-Cut-Road

There’s No Easy Way Out

When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no shortcuts in the Google penalty recovery process. It’s a time-intensive and laborious project. However, there are ways to boost your efficiency as you travel on your road to getting out of Google’s penalty box. In this post I’ll share some tools and reality-based advice.

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Only Tools, No Shortcuts

Like-Dominos-280x186I’m sorry to say that there are no silver bullets in the Google Penalty recovery process. Here’s the cold reality. While there are many tools and resources that can guide you through the steps, be prepared to roll up your sleeves for some hard work. In fact, taking shortcuts is what most likely got your website in trouble with Google in the first place.

That said, if you organize your Google Penalty recovery project well, you can avoid spinning your wheels. Here are a few basic things you need to start:

  • a dedicated email to organize penalty-related correspondence
  • administrative access to Search Console and Google Analytics
  • a spreadsheet to track progress

Next, let’s about where to find information related to a manual penalty.

Where to Look

Always begin at the source. First, check your Search Console. This dashboard gives you different information than Google Analytics and is your interface to Google. It is the only way to fully confirm you indeed have a manual penalty applied to your website (versus getting hit by an algorithm update like the recent hit on non-mobile optimized websites). I know this sounds like Google Penalty Recovery 101, but you’d be surprised at how many Webmasters skip this step. In Search Console, you’ll find the details for the penalty itself as well as recommendations for recovery directly from Google. This is imperative, as there are many types of penalties that can be issued for various kinds of activity that Google thinks is spammy.

The most common penalty issued by Google is related to Link Building. While Google will inform you that you have been penalized for spammy links, they will not always provide you with the specific links that are harming your website. Instead, they provide a sample list of links, most popular domains linking to your website, and newest links. It’s important to note that each of these categories within Search Console can include different domains and links. You will need to capture all the data to build and analyze your backlink profile.

Boost Google Penalty Recovery Efficiency

There are many resources for Google penalty recovery. On the one hand, that’s good news. On the flip side, it’s a sad commentary. There are 400,000 websites hit with a penalty every month, evidence that an alarming number of Webmasters aren’t following Google’s quality guidelines.

20100326-Dominos-280x223Here are a few of the tools I have used:

  1. DTox by Link Research Tools. This tool allows you to analyze links by sorting them by toxicity and priority. This is a particularly handy tool if you have thousands of links to sift through and categorize by linking domain.
  2. Moz’s Open Site Explorer. It includes a large Link Intelligence database and provides detailed information about specific linking domains.
  3. Ahrefs provides another index of links. This tool is especially helpful to identify when links were associated with your website.
  4. Screaming Frog. Disclosure: I haven’t used this one but it is highly rated by Search Engine Watch. This tool helps once recovery has occurred, providing status of removed links.
  5. Google Docs – to organize documentation needed to show efforts of link removal to Google’s Webspam team. Docs is an easy way to organize link removal correspondence, screenshots and contact forms.

For various reasons, each tool reports different information… all pieces of the puzzle in the Google penalty recovery process. I’ve found that you need several tools in order to efficiently identify, classify and address toxic links. By using a combination of these tools, I’ve been able to amass a more complete link profile. Once you have a complete link profile, then you can begin sifting through which ones are hurting your website.

Have you used other tools in a Google penalty recovery project… one to help analyze your backlink profile?

How can we help?

Launching a website and need help with design? Or, are you tweaking your landing pages to improve sales conversion?

We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

photo credit – top: Nic McPhee
photo credit – body: Thomas Angermann
photo credit – body: Rob

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6 Ways To Make Your Content Headlines Stand Out https://online-sales-marketing.com/make-your-content-headlines-stand-out/ https://online-sales-marketing.com/make-your-content-headlines-stand-out/#respond Wed, 07 Jun 2017 16:00:51 +0000 https://online-sales-marketing.com/?p=16448

Pulling People From the SERP

Writing a good headline can make or break your blog posts. Your headlines appear on the search engine results page as adverts for your writing, either pulling people in or putting them off. So the minimal characters you’re allowed need to be used wisely to sell your content to as many readers as possible.

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Follow these six steps to get more clicks on your content:

Get to the Point  – Make your headlines direct and clear. Vague statements don’t bring clicks. You’ve got around 8 words to make an impact, so don’t waste them. You can tease the conclusion of an article to some extent (but be careful to avoid falling into the click bait trap here), but make it clear what the topic is.

Walk a Mile in Their Shoes – Changing the point of view of your title can give you a different approach. Often we will write about “Google’s Change to SEO Ranking” or something similar, but that title could easily be changed to “Changes to SEO Ranking Benefit Small Businesses”. This change of perspective puts our intended reader front of mind.headlines

Add in Emotion – Does what you’re writing about inspire emotion? Is it Cool/ Sad/ Happy/ Boring/ Brilliant? If it is, say so. Emotion gets more clicks than anything else on social media, so express the emotion you feel about the article in the title to pull in more readers. As an aside, if the article doesn’t inspire any emotion in you, is it interesting enough to write about?

Question Words – When I was in my High School History class I was told to always remember the ‘question words’; Who, What, Where When, Why and How and I think about them when writing headlines now. If you’re stuck for something to write there will be an option you can think of with one of these 6 words at the front.

Don’t PUNish Your Readers – Puns are fun. But if you’re writing all day your mind will often wander off into its own little creative world where you’re Oscar Wilde and Jimmy Fallon combined. Avoid that little voice that tells you to stick a pun in the title. Inside jokes won’t bring in readers, and neither will showing off the thesaurus you swallowed. Save that for inside the article instead! Write the title for your reader, not for you.

Rewrite it – Like with any other aspect of writing, the gold is in the rewrite. Write your title down, then try to make it more snappy. Are there any words you can remove or contract? Making it short and sweet gives you more space and also makes the title more appealing.

Head to the Top With Your Headlines

Do you have any other tactics you use when writing headlines for your articles? Always write the headlines last? Always include a number? We’d love to hear how you get your articles read!

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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Photo credit – Top: Wikipedia
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Google Analytics Updates 2017 https://online-sales-marketing.com/google-analytics-updates-2017/ https://online-sales-marketing.com/google-analytics-updates-2017/#respond Tue, 06 Jun 2017 16:00:42 +0000 https://online-sales-marketing.com/?p=16437 analytics

Updates and Changes

Google have recently given Analytics a spring clean. Since last year they’ve given the UI an overhaul, making it clearer and more intuitive as well as rolling out a fully redesigned mobile application. Alongside the ongoing AdWords updates, with the latest statement from Google saying everyone should have the new AdWords platform by the end of the year, Google really are pulling out the stops to make their systems easier to use and more useful.

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Last year, as part of their ‘Mobile first world’ Google, launched the new Analytics mobile app. The new app, which has since been downloaded over a million times, gave everything a refresh, introducing automated insights and making it easier to check your stats while you’re on the road.

The changes to the web analytics platform have recently been focused on improving the user interface, making it easier to see the information you need to improve your business. But this batch of improvements has been more than just cosmetic.

Analyzing Analytics

They have launched a new “home” section. Which now gives you a clearer overview of the key metrics showing your online performance. You also see blocks displaying parts of reports as well as real-time data, while changing what you see with clear and easy-to-use controls.

Each of these information blocks is clickable helping you to drill down into the nitty gritty if you want to and has a helpful tagline like “When do your users visit?” or “Where do your users come from?”.

You can customize your homepage by choosing which blocks appear, so you can organize your homepage around your top priorities.

Discover the New Features

As well as a refreshed homepage, Google has also added a Discover page. This page takes you to new products from Google like their Optimize tool or highlights new tools and helpful features like the Analytics Academy.

As the name suggests, Discover offers products and experiences that you might find useful as you work with your Google Analytics account. These could be products like Google Optimize, tools like the Google Analytics mobile app, helpful features like Custom Alerts, or even useful educational materials from the Analytics Academy.

What do you think about the changes to Google Analytics?

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Pixabay

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How To Build Links Without Becoming a Stalker https://online-sales-marketing.com/build-links-without-becoming-a-stalker/ https://online-sales-marketing.com/build-links-without-becoming-a-stalker/#respond Thu, 01 Jun 2017 16:00:39 +0000 https://online-sales-marketing.com/?p=16430 Selling a Link

Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?

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Take a look at our four hints below on how to sell your links:

Always Do Your Homework – When you’re looking for link targets, make sure you vet them thoroughly. Check the other content on their site. Does it match the quality of your site? Do they regularly update their blog? Have they posted any links to other sites recently? If you see something you think smells a bit fishy, again, move on to the next one.

Don’t Always Judge a Book By its Cover – Appearances can be deceiving. If you look at a blog like marketing guru Seth Godin’s you would be forgiven for thinking you’d stepped back in time to 2005. Yet his blog is one of the most shared and well respected and any link he was to share would be of great value. However, on the other side of the coin, there are lots of beautifully design websites, jammed full of code, with bad SEO and zero readers. All of which, on the outside at least, look like great places to host a link.build links in your chain

Outreach – there’s a difference between persistence and stalking. When you’re trying to get a company to agree to post a link keep that in mind. If you’re reaching out cold to companies you haven’t worked with before, be careful to use public contact details only. You might have a clever way of finding their personal email, or maybe you saw them on Facebook, but keep things simple and email their ‘contact us’ address. Unless the company is a huge multi-national you can be fairly certain it will have been read by someone and if they don’t respond, then they’re probably not interested.

No Means No – In sales, I was once taught that “no doesn’t mean no, it means ‘not now’”. There are many sales situations where this can be true, but link building probably isn’t one of them. If you’re trying to seal a big deal with many different stakeholders then you’re going to need to be resilient and ‘not take no for an answer’ on a few occasions. But link building isn’t one of those things. The only think your persistence is going to do is annoy the person you’re chasing. Just move on to the next target.

Build Links Like A Sales Pro

How do you approach finding new links for your site? Do you have any tips on getting into the sales mindset and how to build links?

How can we help?

What do your links and content say about your site’s SEO? What does your data say in Search Console?

We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Contact Us Today »

Photo credit – Top: Joe The Goat Farmer
Photo credit – Bottom: Yandle

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