The Spectrum Group Online https://online-sales-marketing.com Where Visibility and Transparency Connect Fri, 12 Oct 2018 16:00:31 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 48765153 Does Not Having WWW. Hurt Your SEO? https://online-sales-marketing.com/does-not-having-www-hurt-your-seo/ https://online-sales-marketing.com/does-not-having-www-hurt-your-seo/#respond Fri, 12 Oct 2018 16:00:31 +0000 https://online-sales-marketing.com/?p=18609

Easy to Find

Last week we broke down what makes up a URL. This week we’re going to look at if not having www at the beginning of your website address will damage your SEO or not. Some webmasters have decided to drop the www from their websites. But is that a good idea?

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Keep It Short

In the old days of the internet, you would always have to type “www.” before the name of any website you wanted to visit. But since most browsers have turned their search bar into an omnibar (meaning it will also act as a window to a search engine as well as an address bar) the need to add the “www.” prefix has been removed. So if you fire up Google Chrome and type www.online-sales-marketing.com or online-sales-marketing.com you’ll get to our website either way.

Drop it Like it’s Hot

Because of this, some webmasters have made the decision to drop the “www.” from their website’s address entirely. Doing this makes the website’s URL shorter, and potentially, easier to remember (although by this stage if you can’t remember “www.” we’d be surprised). But does it have an SEO implication?

Google Says What?

The short answer is “No. Google’s John Mueller has confirmed that it should have no impact on how Google views your website at all. So, it’s a totally cosmetic choice. The only thing you would need to worry about is if the website was previously “www.”, setting up redirects for all of your pages.

World Wide Web

Will you drop “www.” from your URL? We’d love to hear the reasons why if you do, and if you notice any changes in your site’s SEO performance. One thing that we think could damage your SEO is not having your site set up as HTTPS. If you’re interested in reading more about that, then check out our article on why you need to be HTTPS here.

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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Is Small Business Automation Possible? https://online-sales-marketing.com/is-small-business-automation-possible/ https://online-sales-marketing.com/is-small-business-automation-possible/#respond Thu, 11 Oct 2018 04:00:36 +0000 https://online-sales-marketing.com/?p=18600

Automatic for the People

Automation is supposed to save time, but usually, only big businesses have time to do it. The idea that automation tools are difficult and time-consuming to set up can put off many small business owners. But it doesn’t need to be that daunting. So, should a small business spend time on setting up automation? Small businesses are”an anchor of the US economy” so if America’s current economic growth is to continue then getting all you can out of technology will be important.

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Auto Revelation

The idea of all technological advances is to reduce the amount of work we need to do and there’s nowhere that can be more useful than in a small business. However, it’s usually larger companies that can afford things like marketing or sales automation. Automation is also usually linked to a move away from a “customer friendly” business towards a more efficient, large company feel. Which, many small business owners don’t want. However, there are many who believe that automation, if used correctly, could lead to a renaissance period for small businesses.

How Can it Help Your Business?

The main way automation can help the small business owner is scalability. Things like email templates (that can be personalized) will help speed up your communication with customers, giving you time to devote to other things. So instead of spending a whole morning writing out 5 emails, you can use a simple template and then add a paragraph of personalized information for each.

Having a CRM, or any other kind of database would also help in a similar way. As would linking your database to your website. So anyone who makes a purchase automatically gets added to your database. These are simple things to set up, but illustrate the small tasks that automation can do for you.

You can also use tools to send out automatic emails. For example, sending out confirmation emails, or delivery notice emails. Things that you don’t “have” to do, but can help keep a customer happy. So you’re building better customer relationships at no extra “work”.

Small Business Automation Hacks

Do you use automation to save you time in your daily routine? If you do, we’d love to hear the automation tricks you use to get back more time to spend on the important stuff?

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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Is America Tired of Social Media? https://online-sales-marketing.com/is-america-tired-of-social-media/ https://online-sales-marketing.com/is-america-tired-of-social-media/#respond Tue, 09 Oct 2018 16:00:48 +0000 https://online-sales-marketing.com/?p=18596

Stunted Growth

Social media has been something of an obsession since the days of MySpace but is America falling out of love with it? If the latest study from the Pew Research Center is right, then maybe so. Social media usage has been increasing year on year for longer than a decade, but have we finally reached a saturation point? Or are people turning away from social media?

Everyone’s Already Got It

Growth can be a misleading statistic. Growth obviously indicates numbers of new users, and while there are new people being born every day, the speed of growth of many of the social media platforms has far outstripped the number of new users joining the world. So, has growth just stopped because Facebook et al have reached all of the users they can? Or is it a sign of something else.

Is It Healthy?

Another question around social media is what effect does it have on our mental health. Stanford University professor of political science, Rob Reich has been quoted saying “… the next decade will bring a net harm to people’s well-being. The massive and undeniable benefits of digital life — access to knowledge and culture — have been mostly realized. The harms have begun to come into view… and the trend line is moving consistently in a negative direction.” A good question to ask yourself is “how do you feel when you finish using social media?” are you anxious, jealous, unhappy? If you are, then maybe you’re not getting the right things out of it.

It’s often said but bears repeating, you only see a person’s highlights on social media. We look at our friends getting great results at the gym, or on a sunny beach and obviously feel a pang of jealousy. Especially when we’re browsing Instagram in our pants after eating two Dominos pizzas. Perhaps this is showing itself in the growth figures. People have become fatigued with the shiny “everything is awesome” attitude of many people on social media because it makes them feel like crap.

Platform Traps

Another factor that could be turning dissatisfied users away from social media is the applications themselves. Instagram and Facebook carried out a fairly big shift recently moving their timelines away from chronological order, to a “recommended” order. This allows the application to drip feed you content throughout the day, and thus keeps you coming back to the app and checking it. But, if you’re not enjoying the process, then are you motivated enough to come back multiple times per day to check? The statistics seem to be saying ‘no’.

Is Social Dead?

Social media usage is still very high. The chances of it disappearing overnight are non-existent, but this could be an important time for Facebook and their competitors. They already have the users, but need to find new ways to engages them, and keep them interested. Recent updates from Instagram also show that they’re aware of social media addiction and the negative sides of their applications, as you can now put a limit on how long you use the app per day. So, how long will that limit be?

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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How Can Marketers Stay Relevant – Keep Learning https://online-sales-marketing.com/how-can-marketers-stay-relevant-keep-learning/ https://online-sales-marketing.com/how-can-marketers-stay-relevant-keep-learning/#respond Sat, 06 Oct 2018 04:07:15 +0000 https://online-sales-marketing.com/?p=18591

Updates are Ready to Download

Working in marketing is now intrinsically linked with technology and while that’s great for lots of things like proving ROI and efficiency, it does come at a cost. That cost is continuous learning. If you want to work in marketing, you can’t afford to rest on your laurels anymore. So, how can you balance doing your job with keeping up with all the changes?

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Picking a Niche

It can be tempting to try and learn everything. Sure, you’re already posting on Instagram, Facebook, LinkedIn, Twitter and Pinterest so why not add Snapchat? But if you spread yourself too thinly you won’t be able to learn in enough depth to give a value. So you should pick an area you’re interested in. If it’s social media, then focus on keeping up with all things social. If it’s analytics and data science, then make that your thing. If you’re interested in coding then start learning basic HTML.

When you’re deciding where to focus you can also look at where marketing might be heading in the future. We like to keep abreast of the CMO survey, so taking a look at their most recent results might give you an idea of where you should spend your time.

Always Keep Learning

As mentioned in this recent article from MarketingWeek employees need to treat their career the same way they do their fitness. You don’t just go to the gym once and expect to keep fit. If you’re exercising regularly and then stop you know that your fitness is going to drop off. The same goes for your marketing chops. Just because you studied the four Ps in college, doesn’t mean you’re still at the top of your game 10 years later.

You should make time to learn new things every week or month. Put aside time for your own professional development. It can be as simple as setting up Google alerts for topics that are relevant to you and reading the articles. Or, something more involved, like signing up for online courses on websites like Coursera. Or even taking a proper course or qualification in your own time. Whatever method you choose, taking time to learn and improve yourself will put you above the majority of your peers and keeping this habit up as you grow older is likely to improve your long-term mental health.

Find a Sponsor

You might have got this far and thought “great idea, but I don’t have the time!”. Everybody is busy, and finding a quiet 30 minutes to study marketing after coming home from a full day of work isn’t always possible, let alone palatable. That’s why at Spectrum we have “work” time dedicated to learning. As employers, we think that it’s important for our team to be able to grow. The more knowledge and expertise they have the better. It means we can sell more advanced services to our clients, and that we can work more efficiently. So it’s win-win. Many other companies share this attitude, so ask your boss if there’s a budget for staff training, or if you can spend work time devoted to learning. Selling them the benefits of letting you improve to get better at your job shouldn’t be too difficult.

Saved by the Bell

If you’re interested in learning more about marketing we salute you. At Spectrum, we’re all passionate about learning new things and trying new technologies. Have you seen something that’s going to change marketing? If you have we’d love to hear about it.

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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A URL Deconstructed https://online-sales-marketing.com/a-url-deconstructed/ https://online-sales-marketing.com/a-url-deconstructed/#respond Thu, 04 Oct 2018 16:00:54 +0000 https://online-sales-marketing.com/?p=18586

Location, Location, Location

You probably type them multiple times per day but have you ever really looked at a URL. Sure the bit after a period at the end can tell you what country the website is from, but what does the bit at the beginning mean? What about all the rest of it. Today we’ll explain what parts make up a URL.

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What’s Your Address

First things first, URL stands for Uniform Resource Locator. A whole URL tells your browser which web address you want to go for and then opens that page. URLs have been used since the early days of the internet back in the 1990s and look like they are here to stay, even if there is an ongoing debate on how much of a URL a user actually needs to see in their browser.

A typical website URL could look like this:

https:// www .example-website .co. uk /about-us /welcome.jpg

Let’s break things down a little and explain what each part means.

HTTP/ HTTPS – This part of the URL stands for Hypertext Transfer Protocol and is the protocol used to move information across the internet. It is a part of the Internet protocol suite and it helps to define the commands and services used for transmitting webpage data. HTTP uses a server-client model as does HTTPS. HTTPS is the same as HTTP, but it has an added S for Security and provides web users with an extra layer of protection while browsing. It is especially important if you are using a website that will carry out any kind of transaction, or save your personal data. You can see more info on why your site should be HTTPS here.

WWW – Perhaps the most famous part of a URL, WWW stands for World Wide Web. It has today become synonymous with “the internet”. WWW was invented by Tim Burners-Lee. It is the initial part of the web address, showing that the page you are viewing is on the internet.

Example-website – This is your domain name. Typically the name of the company, or something related to the service they provide. Here you’ll need to find an available name if you’re making a new website.

.Co.Uk – This part of the web address typically signifies the location of where the company is based. The .co.uk address example above would be from the UK. But there are many others available for almost all countries. Other popular examples are .gov addresses which are typically for government websites. Or things like .biz or .io which come in and out of fashion for businesses. Normally a US-based website will use .com. This is also a standard choice for international businesses that want to present a more global face.

/about-us/  – This directs us to a specific page on your website. In this case, the about us page. Many websites follow a similar structure and naming convention, but there is no need to do so.
Welcome.jpg – This part of the URL indicates that we are looking at a file that lives inside the about us page. In this case, it is an image, which is shown by the fact we are looking at a .jpg file type. Many file types can be hosted on a website, from downloadable files to images, videos, and PDFs.

URL Deconstructed

Now when you look at a URL nothing will ever be the same again right? Hopefully, we’ve given you some interesting information on what a URL is made of. We’d love to hear any interesting facts you have about the internet.

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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When To Use Nofollow Tags https://online-sales-marketing.com/when-to-use-nofollow-tags/ https://online-sales-marketing.com/when-to-use-nofollow-tags/#respond Wed, 03 Oct 2018 16:00:18 +0000 https://online-sales-marketing.com/?p=18546

Follow the Leader

If you’ve ever looked into SEO or, more specifically, links and link building, you might have heard of nofollow links. But do you really know what they are, or when to use them? Take a look at this post where we explain what a no follow link is and exactly when they should, and shouldn’t, be used.

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Nofollow 101

A nofollow simply tells search engines not to follow that link. It is basically saying “ignore this link when it comes to calculating the SEO value of my website”. By putting a nofollow tag on a link you are making it clear to Google (and any other search engine) that you do not want any “credit” for that link, you just want to send users to that page if they click on it. But why would you want to do that?

3 Reasons Why

Paid Links – The first, and the most important reason is to avoid any punishment from Google for setting up a paid link. There are many reasons for having paid links on your site, like advertising, or referral selling, but if you do not flag them up to Google as such, you are running the risk of a Google penalty.

Comments – If you allow people to comment on articles or other content on your website, then setting up any links they place in the comments section as nofollow is good practice. Unless you have the time to spend vetting every link posted in your comments section. The same also goes for user-generated content, like forums or a message board. Better to keep it set up as nofollow, just in case something is linked that you don’t want contributing to your SEO profile.

Embedded Content – For example videos or images that might be hosted on other websites that you might not want to totally endorse, or make Google think you are taking credit for.

When You Can Follow

One commonly misunderstanding with nofollow tags is that they should be placed on pages of your own website that you don’t want coming up in the SERP, like your terms and conditions page. However, Google has recently reconfirmed that you do not need to set nofollow links to pages like your Terms of Service. Google’s bots are now sophisticated enough to be able to read pages like this and decide to not list them as they would a product page. If you want to set links going to pages like that as nofollow, it won’t harm your site’s SEO. But, you don’t need to do it.

I Don’t Follow

Hopefully, that’s helped you get to grips with nofollow links. Do you have any other SEO questions we can answer?

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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What to Do When Your Site Has Joined the Mobile Index https://online-sales-marketing.com/what-to-do-when-your-site-has-joined-the-mobile-index/ https://online-sales-marketing.com/what-to-do-when-your-site-has-joined-the-mobile-index/#respond Tue, 02 Oct 2018 15:59:14 +0000 https://online-sales-marketing.com/?p=18540

Mobile First

Google announced that they would be splitting their SEO index back in 2016 and we’ve spoken a lot about it since then. But, recently we have begun to see notifications from the various Search Console accounts that we manage, that websites have had Mobile First Indexing “turned on”. So, what does this mean, and are you ready for it?

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Is It Turned On?

What this means is that Google has begun to treat your website differently depending on which device it is being used on. In simple terms, it means they now crawl your site twice. Once for desktop visitors and once for mobile visitors. So, if your site has just had mobile first indexing turned on you should expect to see the Googlebot Smartphone crawling your site and you may begin to notice differences in how your site is appearing on the search engine results page when using mobile devices.

What Do You Need to Do?

The first thing you should do when seeing your site has mobile first indexing turn on, is to check how it appears on the SERP. Once you have carried out some basic searches to bring up your page you can see if the meta descriptions and title tags are working and make sure other cosmetic aspects of your search appearance are still functioning well.

After that quick audit, you should get logged in to you Search Console and take a look at both the Index Status report and the Performance Report. These two reports will show if there are any errors, or problems, from Google’s end with how your site is listed. They will also allow you to compare how your site is performing for mobile, compared to the desktop version of your site.

If you notice a big drop off between the two sites, then it’s a sign that you need to start optimizing your website!

Mobile…Last

Do you know if your site has had mobile indexing turned on yet? Have you noticed, changes in how your sites are performing on different devices? We’d love to hear what you think about Google’s mobile-first world.

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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The Changing Face of Online Video https://online-sales-marketing.com/the-changing-face-of-online-video/ https://online-sales-marketing.com/the-changing-face-of-online-video/#comments Fri, 28 Sep 2018 16:00:12 +0000 https://online-sales-marketing.com/?p=18524

Lights, Camera, Action!

As consumers are becoming lazier video is becoming more popular as a quick content method. With attention spans on a downward spiral, the need to grab someone’s attention is becoming more and more urgent. Because of this many companies are turning towards video. A well placed auto-playing video can pull a user in more easily than a well-written paragraph can. So we looked at some interesting research done by the video marketing company Promo to see what’s going on in the world of moving pictures.

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Blockbuster Videos

The first interesting statistic to pop out at us was that more videos are watched on Facebook per day than YouTube. At first glance, this is pretty impressive, with Facebook racking up 8 billion views per day, but when you take into account the differences in the platform it can be pretty misleading. Firstly Facebook auto-plays videos whether the user likes it or not. Secondly is the fact that Facebook has a news feed, while YouTube doesn’t. And thirdly; the nature of the videos. Most Facebook videos viewed are super short, 15 second to 1-minute videos. However, YouTube videos are typically longer.

Quantity Over Quality

Another interesting statistic was that 44% of people watched more than 5 videos per day. Unfortunately it doesn’t specify how long they watch these 5 videos, but it does show that video content is being consumed. So if you were thinking “nobody watches these things” you’re wrong. They do. And most people watch more than 5 per day.

The next interesting statistic is related to a hot topic in the world of online video production. Audio. Promo found that 56% of people prefer to have videos with audio or audio and subtitles. Coupling this statistic with the knowledge that more men (70%) will watch videos with the sound turned on than women gives a much more “audio friendly” picture than was previously thought.

What’s In A Title

One final interesting data point was that 81% of under 34s now regularly watch “stories” on either Facebook or Instagram, while only 52% of users post them. All of these statistics show that video is being consumed more and more. Especially by under 30s. So, if you’re not already making videos, maybe you should think about starting!

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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SEO Ranking In Multiple Languages https://online-sales-marketing.com/seo-ranking-in-multiple-languages/ https://online-sales-marketing.com/seo-ranking-in-multiple-languages/#respond Thu, 27 Sep 2018 16:00:03 +0000 https://online-sales-marketing.com/?p=18513

Esperanto SEO

The more people understand SEO, the more difficult competition there is. While 10 years ago having some focused keywords might have been enough to drag your page to the top of Google’s first page, now you need optimized pages, a good mobile site, quick page loading times and much more. So, you should take any chance you have to get a leap on the competition. Having a website in a language other than English might be that chance.

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Less Competition

English has been the lingua franca of business for some time and since the advent of the internet that has only increased its prominence. Because of that, there is an assumption that if your product is good enough you can get away with only having a website in English. However, there is an alternative view. If your website is translated into other languages (Spanish, French, Chinese, etc) it’s facing less competition. So it’s more likely to rank well on Google’s foreign language versions.

Problems

Okay, so it’s a great idea to have your website available in 48 languages, but how can you actually do it. But If you’re not lucky enough to have someone on your team who’s bilingual (and how many companies are?) then there are other options you can take to get your site on page uno of Google.

One option is to use outsourcing platforms like UpWork or Fiver to help you find qualified people who can help with translating your website into your language of choice. If you’re going to do this you can’t just rely on an automatic translation tool like Google Translate to do the work for you. You need to find someone who has experience translating and, ideally, has some knowledge of your product and the related vocabulary.

Promotion

Once you’ve found someone you can work with on translating your web pages and content you should start thinking about promotion. Having a Spanish site is great, but it won’t prove its value unless you promote it. So try social media or PPC campaigns in your other language. Then drive that traffic to the translated sections of your site.

Ideas

One aspect of the content creation process that becomes much easier is thinking of what to write about. You can start by getting all of your existing blog posts and pages translated. If you’re blogging regularly now you should have a backlog of content to give to the translator that you can slowly drip feed out through social media to your new non-English speaking customers.

What do you think about having a website in multiple languages? Is it a waste of time, or something all businesses should be aiming for?

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

Click for a free 30-minute consultation »


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AdWords Becomes Ads and Goodbye to the Old Interface https://online-sales-marketing.com/adwords-becomes-ads-and-goodbye-to-the-old-interface/ https://online-sales-marketing.com/adwords-becomes-ads-and-goodbye-to-the-old-interface/#respond Wed, 26 Sep 2018 16:00:55 +0000 https://online-sales-marketing.com/?p=18508

Goodbye and Goodnight

The day has finally (almost) come, Google will be turning off their old AdWords interface on October the 4th. If you haven’t already turned over to the new layout, you’ve only got one more week to reminisce with the old format.

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Google Ads

As well as big changes to the interface and tools available to Google AdWords customers, Google has also rebranded their money-spinning PPC platform to Google Ads. So with a new name and a new interface, they march into the future!

Google Ads brings their name inline with Bing Ads, with the aim of better reflecting what is on offer from their multifaceted advertising platform. The big idea behind all of the recent changes has been to make the product more user-friendly and understandable to the casual user. Their interface has certainly done this by making navigation a lot more intuitive but if the new name will make a difference remains to be seen.

Just Add Words

Getting Used to the new interface has taken us some time, but now we’re happy with the way it works. The same will probably be true of the name change. At the moment I find myself accidently typing AdWords multiple times per day…

What do you think of the new changes? Have you got a preference for setting up your PPC dashboards? Do you think Google should have been spending their time on something else instead of changing the name of their products?

What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.

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