One of the ways to improve your business’ SEO ranking is to post new, original and optimized content relevant to your target market. Blog writing is a great online marketing tactic that fits into an overall SEO strategy. According to HubSpot, businesses that blog at least 20x per month generate over 5x more web traffic than those that blog fewer than 4x a month. These prolific businesses also generate 4x more leads than those that don’t blog. Beyond adding to your SEO ranking, blogging is a lead generation tool.
To ensure your blog posts are effective, we suggest following these simple steps:
1. Zero in on a Keyword
Do a little research before you write a single word. Why? You don’t want to waste time and effort writing a fabulous post on a keyword or search phrase only to determine that few people (if any) search for it. Bookmark this url: Google Adwords KeywordsTool to quickly identify the phrase or keyword you’ll use as your blog topic.
2. Riff on Your Topic
If you like to write, this will be your favorite part. Keeping your target audience in mind, this is where you get to show your expertise, share a example or two, and wrap it all together in a bow. A good rule of thumb is to use your keyword once for every 100 words. Don’t keyword stuff, as it’s annoying to your human reader. As you get more comfortable with blog writing, you’ll include references to previous posts as well as outside resources. These links are important to overall SEO as it shows relevant connections related to your industry.
3. Don’t Forget the Meta Data
A common blog writing mistake is forgetting to complete the meta data, specifically meta descriptions. SEOMoz defines meta descriptions as HTML attributes that provide concise explanations of the contents of web pages. They are commonly used by search engines on search result pages (SERPs) to display preview snippets for a given page. Huh? Basically it’s the sentence or two that appear on a results page that entices a searcher to click on your post. Your blog post’s meta description won’t affect search engine ranking. However, it is extremely important for click-throughs… getting precious visitors to your website. So, the moral of the story is: be sure the meta data on your blog post is complete.
What other blog writing ingredient do you add?
How can we help?
Need your web content optimized? Wish you had support in creating new blog posts or content for your website?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your blog marketing strategy and website content.