Data Dashboards
See your most important marketing metrics at a glance.
Access Real-Time Dashboards
Effective digital marketing management relies heavily on data – accurate and accessible metrics – of each marketing channel’s performance. Feel confident in your decision-making with access to real-time information via an easy-to-use data dashboard that contains the metrics you need.
What’s Included?
Your data dashboard can integrate with many types of analytics programs, marketing systems, spreadsheets and more. We use Google Looker Studio, as it offers a free and robust framework to build useful marketing reports, such as:
- Integration of Web Analytics, like Google Search Console, Bing Webmaster Tools, Google Analytics, Google Ads, Bing Ads, Google Sheets, SEMrush and more
- Conversion tracking reports segmented by web forms and phone calls
- A reference video that shows you how to use your real-time dashboard
Make Data-Driven Decisions
When you choose to work with us, we help you make decisions supported by real-time information. Web Analytics is our specialty, serving as the foundation for all your digital marketing efforts. Let us help you evaluate your online presence, create impactful strategies, and measure results.
What metrics are most important to you?
Find the right Dashboard package
Frequently Asked
Questions
Is Google Looker Studio Free?
Yes, Google Looker Studio is free. This tool features interactive and shareable dashboards that contain real-time reports. Google continues to develop new functionality and features. It’s important to note that there may be third-party connector costs if you need an API/app for some data sources.
How are Dashboards Different From Reports?
While reports are a detailed collection of data, including tables, charts, and graphs, data dashboards are built to visualize and organize data. Dashboards are meant to provide quick answers to important, time-sensitive questions. For example, how many conversions occurred in the last month and how does it compare to previous months?
Like the dashboard in your car, a data dashboard presents your marketing performance in an easy-to-access format that imports real-time data. Dashboards are designed to keep your attention on what matters. That’s why we recommend organizing your dashboard with the most important metrics you need to make marketing and business decisions.
Is Google Looker Studio Secure?
Google Looker Studio features Google data security and authentication protocols. When you sign up for Looker Studio, you choose who is authorized to view or edit your dashboards. However, there is still no protocol for restricting certain parts of your data to users, unlike other paid dashboard tools like Tableau.
What’s your biggest marketing challenge right now?
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What Our Clients Say
We’re a national brand, and we deliver nationwide; however, we do have a very local presence. We like to use local couriers and local fruit. Part of the strategy with Spectrum was around how we can be seen on the internet as a national brand that focuses locally. We developed landing pages that are focused on that, and built keywords that are focused on that national but local strategy.
We recently worked with Spectrum to identify some metatags and meta-descriptions that needed correction. They developed the standards of what those should be, and then also helped us identify some training for our own team around how to write that content. That helps dramatically with our click-through rates and our bounce rates, as it leads people in the right direction to find what they’re searching for.”
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments. They provided additional services, such as a link cleanup where they disavowed out of date links and fine-tuned the sites for SEO.
We hired them for help with SEO training. Our team has plenty of news and content writers without much knowledge of organic traffic.”
“They are generous with their marketing knowledge in general and their expertise in their primary focus. What I mean is that although they were hired to help us examine some past work and do well on current work, they took the time to teach and explain along the way to our team. Good folks.”