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Decisions Made with Data.

Analytics Plans to
Measure Your Growth

1. Audit & Setup
2. Data Dashboards
3. Analytics Support
Home » Digital Marketing Pricing » Audit & Setup

Step 1: Start with an Analytics Audit / Setup Plan

Starter

For businesses beginning their digital marketing journey

$3,499

one-time project

Build a solid foundation with:

  • Configured Analytics
  • Connected Google Search Console to GA
  • Tracking of 1 Web lead form
  • Google Analytics audit, pdf report & virtual meeting
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Essential

For businesses enhancing their digital marketing strategies with online ads

$8,199

one-time project

Includes Starter plus:

  • Connected Google Search Console, Bing Webmaster Tools & Tag Manager accounts
  • Tracking up to 5 web forms
  • Integration of 1 marketing system (e.g., CRM, MailChimp)
  • Call tracking up to 1 channel
Book Now

Premium

For Businesses with multi-channel marketing strategies

$11,499

one-time project

Includes everything in Essentials plus:

  • Tracking up to 10 web forms
  • Integration of 2 marketing systems (e.g., CRM, MailChimp)
  • Call tracking up to 3 channels
  • MicroConversion (e.g., video views) Tracking
  • Custom Alerts
Book Now

Analytics Audit & Setup

Complete Plan Comparison

DetailsStarterEssentialPremium
Google Analytics 4 Account Set Up
Analytics measures your website’s performance & visitor behavior in GA4.
Google Search Console Connection for SEO Insights
Measure your website’s performance in organic search via Search Console including SERP position & keywords.
Bing Webmasters Tools
Measure your website’s performance in organic search via Bing WMT  including SERP position & keywords.
Custom Segments
Segments isolate subsets of your data, helping you identify & analyze important elements such as geographic regions, products, returning users, etc.
Custom Audiences
Preconfigure audiences such as returning visitors in 30, 90, 180, 365 increments to better understand buying behaviors & sales cycle lengths.
Google Tag Manager Set Up & Configuration
Consolidate tracking codes into a single dashboard on Google Servers.
Google Analytics Audit
Identify opportunities to track digital marketing data. Includes Recommendations report.		PDF reportPDF report with Debrief Meeting
Implementation of Audit Recommendations, Google Analytics Customization
Ensure accurate data for decision making. Includes Google Analytics customization.
Lead Form Tracking
Set up conversion tracking for your website’s lead generation forms.		1 lead formUp to 5 lead formsUp to 10 lead forms
Lead Call Tracking
Set up conversion tracking for your website’s lead generation phone calls.		1 channel plus monthly report3 channels plus monthly report
System Integration
Ensure your website is connected to key marketing systems like email marketing, CRMs, or data enrichment services.		1 system2 systems
Custom Analytics Alerts
Be alerted of any website performance anomalies so you can take immediate action.
Adding Annotations
Mark important dates that may affect your data. Annotations provide context for spikes and dips in web traffic (when available in GA4)		1 per monthUp to 3 per monthUp to 10 per month
Conversion Funnel Setup
By analyzing data in your conversion funnel, you can fine-tune your digital marketing efforts.
Analytics Report & Debrief Meeting
PDF report and virtual debrief meeting summarizing analytics configuration.

What Our Clients Say

“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
“They were true partners in the collaboration.”
– Director of Program Marketing, Haas School UC Berkeley
“The Spectrum Group team always tries to be flexible and to find ways to help us.”
– Manager, Global Marketing & Communications, Fedegari Group
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales. Executive-level engagement facilitates productive and positive collaboration. They’re industry-leading professionals.”
– Marketing Manager, Garratt Callahan

Frequently Asked
Questions

What are the benefits of using Analytics?

Web Analytics provides the necessary information to manage your digital marketing and its performance. Analytics gathers visitor behavior data, helping you enhance user experience (UX) on your website and other marketing channels. Analytics measures how specific web content performs — showing user engagement metrics like bounce rate, time on a page — and how visitors flow through your website.

Without this data, you can’t determine which pages contribute the most to your desired outcomes (e.g., form fills, phone calls, etc.) or where improvements are needed. Google Analytics is a robust way to view all types of your marketing metrics, including Ads, SEO, referral opportunities, social media contributions, and more. By relying on data for marketing decisions, you can be more confident in your strategies.

Who owns the data and accounts in
Google Analytics?

We believe you should own your Google Analytics account and its data. This philosophy applies to any and all accounts for managing your website, online advertising, social media, or other online presence. As your digital marketing partner, you’ll grant us access. All the work that we do on your behalf belongs to you. It doesn’t get any more transparent than that.

Is Google Analytics free?

Yes. Google Analytics is a free tool with multiple features, such as real-time data, custom reports, audience segmentations, and more. As with any tool, you’ll need to agree to their terms of service.

What are my payment options?

We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks.

Do you offer discounts?

We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.

What’s the difference between a retainer and a one-time project?

We approach pricing in two ways: one-time projects and retainers.

A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.

A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:

  • A recurring expense that makes budgeting easier and consistent.
  • Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
  • Priority scheduling in work queues.
Can I change, upgrade or cancel my plan?

Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.

Not sure what services you need?

Answer a few questions about your marketing goals and we’ll help you find the right fit.

Book a Meeting