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Home » Digital Marketing Pricing » Audit & Setup

Step 1: Start with an Analytics Audit / Setup Plan


For businesses beginning their digital marketing journey


one-time project

Build a solid foundation with:


For businesses enhancing their digital marketing strategies with online ads


one-time project

Includes Starter plus:

  • Connected Google Search Console, Bing Webmaster Tools & Tag Manager accounts
  • Tracking up to 5 web forms
  • Integration of 1 marketing system (e.g., CRM, MailChimp)
  • Call tracking up to 1 channel


For Businesses with multi-channel marketing strategies


one-time project

Includes everything in Essentials plus:

  • Tracking up to 10 web forms
  • Integration of 2 marketing systems (e.g., CRM, MailChimp)
  • Call tracking up to 3 channels
  • MicroConversion (e.g., video views) Tracking
  • Custom Alerts

Analytics Audit & Setup

Complete Plan Comparison

Google Analytics 4 Account Set Up
Analytics measures your website’s performance & visitor behavior in GA4.
Google Search Console Connection for SEO Insights
Measure your website’s performance in organic search via Search Console including SERP position & keywords.
Bing Webmasters Tools
Measure your website’s performance in organic search via Bing WMT  including SERP position & keywords.
Custom Segments
Segments isolate subsets of your data, helping you identify & analyze important elements such as geographic regions, products, returning users, etc.
Custom Audiences
Preconfigure audiences such as returning visitors in 30, 90, 180, 365 increments to better understand buying behaviors & sales cycle lengths.
Google Tag Manager Set Up & Configuration
Consolidate tracking codes into a single dashboard on Google Servers.
Google Analytics Audit
Identify opportunities to track digital marketing data. Includes Recommendations report.
PDF reportPDF report with Debrief Meeting
Implementation of Audit Recommendations, Google Analytics Customization
Ensure accurate data for decision making. Includes Google Analytics customization.
Lead Form Tracking
Set up conversion tracking for your website’s lead generation forms.
1 lead formUp to 5 lead formsUp to 10 lead forms
Lead Call Tracking
Set up conversion tracking for your website’s lead generation phone calls.
1 channel plus monthly report3 channels plus monthly report
System Integration
Ensure your website is connected to key marketing systems like email marketing, CRMs, or data enrichment services.
1 system2 systems
Custom Analytics Alerts
Be alerted of any website performance anomalies so you can take immediate action.
Adding Annotations
Mark important dates that may affect your data. Annotations provide context for spikes and dips in web traffic (when available in GA4)
1 per monthUp to 3 per monthUp to 10 per month
Conversion Funnel Setup
By analyzing data in your conversion funnel, you can fine-tune your digital marketing efforts.
Analytics Report & Debrief Meeting
PDF report and virtual debrief meeting summarizing analytics configuration.

What Our Clients Say

Frequently Asked

Will there be ongoing maintenance or follow-up services after the audit is complete?

An analytics audit is used to review and configure tracking across your marketing channels and identify any data gaps. An audit is an excellent place to start before investing marketing dollars into specific channels. As your marketing tech stack and tracking evolve, a follow-up audit can confirm that your data is tracking what you need to make informed decisions.

Are there industry-specific considerations when conducting a Google Analytics audit?

Yes, we recognize that different industries have unique needs. We tailor our Google Analytics audits to address your industry-specific goals ensuring the most relevant insights and improvements for your business.

What is the typical timeline for completing a Google Analytics audit?

The typical timeline for completing a Google Analytics audit depends on the complexity of your website and the number of marketing channels you use to drive leads. However, we strive to deliver results promptly.

What are my payment options?

We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with, and checks.

Do you offer discounts?

We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.

What’s the difference between a retainer and a one-time project?

We approach pricing in two ways: one-time projects and retainers.

A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.

A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:

  • A recurring expense that makes budgeting easier and consistent.
  • Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
  • Priority scheduling in work queues.
Can I change, upgrade or cancel my plan?

Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.

Not sure what services you need?

Answer a few questions about your marketing goals and we’ll help you find the right fit.