Decisions Made with Data.
Analytics Plans to
Measure Your Growth
Step 1: Start with an Analytics Audit / Setup Plan
Starter
For businesses beginning their digital marketing journey
$3,499
one-time project
Build a solid foundation with:
- Configured Analytics
- Connected Google Search Console to GA
- Tracking of 1 Web lead form
- Google Analytics audit, pdf report & virtual meeting
Essential
For businesses enhancing their digital marketing strategies with online ads
$8,199
one-time project
Includes Starter plus:
- Connected Google Search Console, Bing Webmaster Tools & Tag Manager accounts
- Tracking up to 5 web forms
- Integration of 1 marketing system (e.g., CRM, MailChimp)
- Call tracking up to 1 channel
Premium
For Businesses with multi-channel marketing strategies
$11,499
one-time project
Includes everything in Essentials plus:
- Tracking up to 10 web forms
- Integration of 2 marketing systems (e.g., CRM, MailChimp)
- Call tracking up to 3 channels
- MicroConversion (e.g., video views) Tracking
- Custom Alerts
Analytics Audit & Setup
Complete Plan Comparison
| Details | Starter | Essential | Premium |
|---|---|---|---|
| Google Analytics 4 Account Set Up Analytics measures your website’s performance & visitor behavior in GA4. |  | | |
| Google Search Console Connection for SEO Insights Measure your website’s performance in organic search via Search Console including SERP position & keywords. | | | |
| Bing Webmasters Tools Measure your website’s performance in organic search via Bing WMT including SERP position & keywords. |  | | |
| Custom Segments Segments isolate subsets of your data, helping you identify & analyze important elements such as geographic regions, products, returning users, etc. | | | |
| Custom Audiences Preconfigure audiences such as returning visitors in 30, 90, 180, 365 increments to better understand buying behaviors & sales cycle lengths. | | | |
| Google Tag Manager Set Up & Configuration Consolidate tracking codes into a single dashboard on Google Servers. | | | |
| Google Analytics Audit Identify opportunities to track digital marketing data. Includes Recommendations report. | | PDF report | PDF report with Debrief Meeting |
| Implementation of Audit Recommendations, Google Analytics Customization Ensure accurate data for decision making. Includes Google Analytics customization. | | | |
| Lead Form Tracking Set up conversion tracking for your website’s lead generation forms. | 1 lead form | Up to 5 lead forms | Up to 10 lead forms |
| Lead Call Tracking Set up conversion tracking for your website’s lead generation phone calls. | | 1 channel plus monthly report | 3 channels plus monthly report |
| System Integration Ensure your website is connected to key marketing systems like email marketing, CRMs, or data enrichment services. | | 1 system | 2 systems |
| Custom Analytics Alerts Be alerted of any website performance anomalies so you can take immediate action. | | | |
| Adding Annotations Mark important dates that may affect your data. Annotations provide context for spikes and dips in web traffic (when available in GA4) | 1 per month | Up to 3 per month | Up to 10 per month |
| Conversion Funnel Setup By analyzing data in your conversion funnel, you can fine-tune your digital marketing efforts. | | | |
| Analytics Report & Debrief Meeting PDF report and virtual debrief meeting summarizing analytics configuration. | | | |
What Our Clients Say
On the organic search side, we’ve seen more of our pages listed and our placement has improved. On the paid search side, they have improved our site quality score. It really helps you leverage your expenditures because you’re getting more of a return on investment regarding where you place in the paid ad. They’ve also managed to deliver the audience share we want while still meeting our budget. They’ve optimized our expenditures on the paid site, which has resulted in a growth of traffic and higher quality leads.
We don’t have an e-commerce site per se; we’ve got more of a quoting engine. Massimo helped us define a metric on that in terms of conversion. For the first time, we got something we can follow and measure, which has really helped. He also proposed other ways to capture that information in terms of phone-call monitoring and things like that. He’s delivered in the areas where we needed him to and has good ideas on other ways to measure and track.”
Frequently Asked
Questions
Will there be ongoing maintenance or follow-up services after the audit is complete?
An analytics audit is used to review and configure tracking across your marketing channels and identify any data gaps. An audit is an excellent place to start before investing marketing dollars into specific channels. As your marketing tech stack and tracking evolve, a follow-up audit can confirm that your data is tracking what you need to make informed decisions.
Are there industry-specific considerations when conducting a Google Analytics audit?
Yes, we recognize that different industries have unique needs. We tailor our Google Analytics audits to address your industry-specific goals ensuring the most relevant insights and improvements for your business.
What is the typical timeline for completing a Google Analytics audit?
The typical timeline for completing a Google Analytics audit depends on the complexity of your website and the number of marketing channels you use to drive leads. However, we strive to deliver results promptly.
What are my payment options?
We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks.
Do you offer discounts?
We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.
What’s the difference between a retainer and a one-time project?
We approach pricing in two ways: one-time projects and retainers.
A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.
A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:
- A recurring expense that makes budgeting easier and consistent.
- Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
- Priority scheduling in work queues.
Can I change, upgrade or cancel my plan?
Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.
Not sure what services you need?
Answer a few questions about your marketing goals and we’ll help you find the right fit.