Online Ads to
Generate Qualified Leads

Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.

Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define your goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create strategies to best meet your goals.

2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.

3. Examine the data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.

4. Improve and Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.

Partnering with the right PPC agency is an important decision. Relying on a marketing partner that’s ethical, knowledgeable, and responsive is particularly critical when you’re spending money on ads. That’s why working with a certified Google and Microsoft Advertising Partner like us makes sense.

To keep our partner designations, we must pass annual certification tests, adhere to each platform’s best practices, and maintain an Optimization Score of 70% or higher. We also have access to specialized training and beta products.

There are many differences between the two search engines and their online advertising platforms. First is the audience.

According to Search Engine Journal, 54% of Microsoft’s Bing users are 45 years old or older, with a third of them earning than $100,000 in household income. MS owns LinkedIn and provides enhanced audience targeting.

The second difference is search volume. Google has the greatest market share of all search engines. Plus, it owns YouTube, another important digital marketing channel with significant search volume.

Thirdly is cost. In our experience, keywords on Google Ads tend to be more expensive than on Microsoft due to Google’s larger audience and ad reach. Choosing which platform really depends on your industry, competitive landscape, budget, and business goals. Sometimes it makes sense to use both platforms to test online advertising strategies.

We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks.

We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.

We approach pricing in two ways: one-time projects and retainers.

A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.

A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:

• A recurring expense that makes budgeting easier and consistent.
• Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
• Priority scheduling in work queues.

Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.