Online Ads to
Generate Qualified Leads

Choosing the right keywords begins with researching relevant and high-traffic keywords related to your products or services. Our process uses keyword research tools to assess search volume, competition, and keyword variations. We often recommend focusing on long-tail keywords and listing negative keywords to filter out irrelevant traffic. Lastly, we continuously monitor and refine your keyword list based on performance data to maximize the effectiveness of your PPC campaigns.

An effective PPC ad comprises several key elements. Firstly, the ad headline should be attention-grabbing and relevant to the user’s search query. Next, the ad description should provide a clear and compelling message about your product or service. Additionally, utilizing ad extensions (now called assets in Google Ads) can enhance ad visibility and provide additional information. Ensuring that your ad copy aligns with the associated landing page’s content is crucial to maintaining relevance between the keyword and ad text. Quality Score is one way to measure this alignment. Lastly, don’t forget to include a strong call-to-action (CTA) to prompt users to take the desired action, such as clicking for more information, scheduling a demo, or making a purchase.

Targeting the right audience in your PPC campaigns is fundamental for achieving your advertising goals. First, we define your target audience based on demographics, interests, and behaviors. We also use geo-targeting to reach users in specific locations and consider retargeting to re-engage users who have previously interacted with your site. Then, our team implements audience segmentation and tailors ad messaging to those segments. Lastly, we regularly analyze and adjust your targeting parameters based on campaign performance data to optimize audience reach and conversion rates.

The frequency of adjustments depends on factors like your advertising goals, industry trends, and campaign performance. Our team regularly monitors your campaigns and recommends adjustments based on performance data and your overall goals. If we notice underperforming keywords or ad creatives, we alert you with better options. Industry-specific events or promotions may require more frequent adjustments to align with your marketing strategies.

We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks.

We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.

We approach pricing in two ways: one-time projects and retainers.

A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.

A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:

• A recurring expense that makes budgeting easier and consistent.
• Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
• Priority scheduling in work queues.

Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.