Daily social media management keeps your brand in front of audiences around the globe or closer to home. How, when, and what you post on your social media networks determines a lot about how much engagement you get. Yet managing social properties can get overwhelming… where you can spend hours managing profiles and pages.
1. Keep Mobile Users in Mind
According to Business Insider, 60 percent of the time users spend on social media is done with mobile devices such as tablets and smartphones. Profiles look a bit different on slimmer, smaller screens, and navigation is also different for mobile users. When possible, keep statuses, photos, and other videos mobile friendly. Integrating mobile-centric social media tools such as Instagram into your daily social media management helps connect with a growing audience of mobile users.
2. Use Daily Social Media Management Tools
Use daily social media management tools like Hootsuite. That way, you’ll even the playing field with full-time social media managers who have time and resources. Did you know that over 93 percent of online marketers use aggregation tools to manage their social properties? Hootsuite provides free and paid social media tools that let you schedule posts in advance, target the best times for posting to your audience, and review reports about what content is getting the most engagement on your profile.
Integrate Social Media with Other SEO Methods
Mastering social media marketing is a great thing for any business to do. Even so, you don’t have to leave behind other tried-and-true content marketing methods. Citations are one extremely powerful SEO tool, and you can use daily social media management to increase those results. Occasionally encourage social media fans and followers to review your company or post to sites such as Google Reviews and Yelp if they are satisfied with your products or services. Frame the call in the form of engagement rather than a push for a review — let your fans know that you appreciate them and need them. You’ll be surprised how many respond.
Daily social media management is both simple and complex. Working with professionals to develop content, scheduling, and an engaging platform may be the first step to success in the social networking world.
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