Content tracking is akin to slipping on the old night-vision goggles during a midnight stake-out. Except instead of spying on the questionable behavior of your neighbors, you’re gathering intel on your own website — finding out who walks in and out of those virtual doors, how long they linger and what they did while they were inside this online home you created.
Was it You or Tom Selleck in Shorts?
Back in the day, analytics could track how many visitors dropped by your website, what country they hailed from and which provider they rode in on. That was pretty much that. So, while you knew you had a hit from someone in Australia and that they found you through your MySpace page, you had no idea why they came or what they might have taken with them when they left. It was nice information to have, but there was no content tracking to help you maximize your website’s impact. You still didn’t know which articles your visitors read on a page, or in fact, if they even read anything at all. They came, they stayed a few minutes — maybe they read through to the end of your blog post, maybe not. Maybe they just sat there for twenty minutes because they got distracted by the Friday night line-up playing on the television across the room. Maybe it was your content. Maybe it was Magnum, P.I. Who knew?
Content Tracking Eliminates the Mystery
But times have changed, and with it, website analytics. Advanced content tracking is now the norm. If you’re still operating in the dark as far as knowing which pieces of content your visitors prefer, it’s time to step into the light.
Advanced Content tracking can tell you:
- who scrolled and who didn’t,
- when your reader started scrolling,
- whether your audience reached the end of an article,
- whether a visitor reached the end of a URL page, and
- which readers are scanning your content and which ones are actually taking time to read it.
Armed with this amazing information, you can better tailor your website to suit your reader’s needs.
Advanced content tracking is like having night-vision goggles — a great little invention — even in the virtual world.
How can we help?
Launching a website and need help with content? Or, are you tweaking your landing pages to improve sales conversion?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.