Getting Your Content Read
Creating great content is important. But for anyone to read it, it needs to rank. If you want to expand your customer base, you need to get your writing in front of new people. So how do you maximize the SEO juice of your content in 2017 and get it on the front page, without having to spend days working on everything you write? Learn how to write content for SEO.
If you understand on-page SEO you can make content that ranks by following these four fairly simple steps:
You need to create content that has enough originality to be worth a click. Your content needs to have its own value. That doesn’t mean you need to think of totally unique topics to write about every week, but you do need to be offering your own point of view on what’s going on. Tailoring the trending topics to your audience and adding your perspective should be enough to create interesting content.
Originality is a big part of on-page SEO. Search engines crawl the web for similar, or exact copies of content and punish perpetrators harshly. If you’re worried that you have duplicate content on your website you need to remove it or set up canonical links if you feel it’s justified.
Maximize Your Title
The headline is… well it’s your headline. It’s the first thing anyone will see and in SEO first impressions count. Having a good headline is almost as important as having good content itself. If the title isn’t click-worthy nobody is going to know how great you are.
Ideally, you should be using your keyword in the title. But don’t crowbar it in for the sake of it. Build the title around the keyword, not the other way around. We suggest creating a few titles and playing with them until you get the best one.
For the full headline to be displayed on the SERP it should be between 55 and 60 characters. Anything longer risks getting cut off. Keep it short and snappy, without being too clickbaity.
Build a Solid Foundation
When you’re building a post, it’s important to structure it in a way that the search engine can quickly read. Simply this means you should use headings, subheadings and paragraphs. A wall of text will be just as confusing to the search engine as it would be to a reader. Building content for SEO is a lot like creating instructions for a child. You need to make it very clear what order to do things.
Headings and subheadings tell the search engine what the main focuses of the article are, making it easier for it to identify what you’re talking about and where you place emphasis. So if you’re doing things right, the search engine should be ranking you for the things you want to rank for.
This isn’t a hard and fast rule because it isn’t always possible to have a keyword that links to everything you might want to write about. But ideally, you should have a collection of keywords that you are focusing your writing around, in an attempt to build up a cache of content that serves those words.
These keywords need to be carefully chosen and then worked into pieces that you are writing. Here, as in other areas of SEO, subtlety is key. The search engines still use keywords to help find out what the topic of an article is. Don’t drown a post with keywords, but aim to include your keyword 3 or 4 times at least, depending on the length of the post.
Content For SEO
If you’re following the four steps outlined above, your content should be getting picked up by the search engines and you should see pages shooting up rankings.
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.