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Once you get onto the marketing blog treadmill to build SEO, at some point you may find yourself in need of quick inspiration. Using content development tools make trolling for blog posts easier. Here are a few to check out. Time Sink Alert: some of these tools are so cool that you could lose hours. Before venturing out, we recommend setting a timer.
Rockzi is a site to discover, collect and consume news in a very visual format. For some, a homepage with only images can be overwhelming. Personally I like the whimsy. Similar to Pinterest, you can create a community board and add to the online conversation. All you need is your Facebook login, stuff to share, and time. There are 30+ news boards to troll for content. And, there is a way to search for a specific topic. If you’re a Google Chrome user, you can drag a “This Rockz” button to your Bookmarks Bar, allowing you to grab interesting articles and add them to your favorite Rockzi feeds.
TED in 3 Minutes
TED Talks tend to be highbrow and lengthy. However, there is a snack-sized version called TED in 3 Minutes. They may be short, but some are truly inspiring and make you think. I particularly like Dan Cobley’s talk about “what physics taught me about marketing.” Who knew Newton’s Law could apply to big brand management. Fascinating.
Scribd is “the world’s largest online library.” This site is all about discovering and sharing entertaining, informative and original written content. You can browse and read as many documents as you’d like without having a Scribd profile. However, if you want to leave a comment or download an ebook, you’ll need an account.
This is one of several content development tools that specifically appeals to millenials, the generation born between 1982 and 2004. It kind of looks like craiglist but trending topics labeled: hot, new, rising, controversial, top and wiki. It’s a cross between an social networking site and link-sharing utility. With over 55 million unique visitors to their site last month, Reddit is worthy of a look. Want to participate? Then check out reddiquette, a guide of what to do and not to on this social site.
Another popular site aka content development tool is Feedly. It’s a great alternative for those who are mourning the impending passing of Google Reader on July 1. Feedly allows you to organize and categorize RSS feeds, things like favorite blogs, news sites, podcasts, YouTube and access them in all in one place. You can save across devices, so it’s easy to start on your smartphone and then move to your laptop.
Like the name suggests, it’s a news app. News aggregation sites are cousins to content development tools. You can select a topic, search for a specific story, etc. While you can read via your laptop/desktop, News360 is really mobile friendly. This is Massimo’s favorite; he likes to scan the news via his tablet before starting his online workday.
There are probably a gazillion more content development tools available. What’s your favorite and why?
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