Last Updated on August 5, 2020
Copycat or Creativity?
A robust online marketing strategy typically includes content curation. So what are the benefits of material that’s not brand centric or related to your business? In this post we’ll explore what it is and how it can be an advantageous tool in spreading the word about your expertise.Ready to Talk?
What is Content Curation?
Content creation is simply the sifting through published material on the Web that’s related to your business or industry and organizing it in a way to benefit your audience. Done expertly, it goes beyond hitting a social media share button. It means you’re in tune with the topics your readers are interested in and provide some kind of structure around it. Mashable, for example, is a well-known curator of content. It’s become a go-to site to read up on the last trends on social media, tech, business, etc.
The Benefits of Hard Work
1. Audience Appreciation. Let’s face it. Content creation — especially done well — is a lot of work. It requires resources — either time and marketing dollars — to comb through industry publications, news sites, websites, etc, to gather pieces to organize and share. Even if you make it look easy, your readers will appreciate a job well done. That means they can quickly scan for what they need.
2. Brand Recognition. With frequency of use, your brand’s awareness increases over time. When your content curation is bookmarked, now you’ve become a trusted resource. Industry authority is one SEO signal, and it has the ability to drive qualified buyers to your website.
3. Inspires Original Content. By sifting through volumes of articles, blog posts, and web pages, you’ll become a connoisseur of quality. The natural progression of content curation is synthesizing the information. Your writers will also want to add their own spin or opinions. That’s valid… as long as it doesn’t detract from the ultimate goal of creating quality, thought-provoking information. Ultimately, your sharable pieces of information that represent your brand is integral to your content marketing strategy.
Is content curation part of your online marketing strategy? What are your favorite tools?