Low Hanging SEO Fruit
Link building is an integral part of SEO. However, it’s a long-term strategy. Even so, there may be some low hanging fruit in the form of citations. In this post I’ll explain what a citation is and how to convert them into valuable links.
A Citation Is…
A mention of your business. This mention can refer to your business in the form of referencing your name. A citation may appear on a website, within a directory listing or a blog article. It’s a prime opportunity for a link. If it’s relevant and related to your industry, that is.
Not all citations should be converted to a link, however. Citations without links are important as well; they still establish authority and relevance to search engines. Having a balance is all part of a healthy link profile.
Key Takeaway: Citations are a signal to search engines that your business is an authoritative resource to others.
Converting a Citation to a Link
Here are the steps I follow when sifting through citations and determining if they are valid link opportunities:
- Confirm that referencing site is relevant to my business.
- Check the linking profile of the referring domain to make sure their link profile is clean (aka not spammy).
- Determine who owns/controls the website.
- Reach out to the website owner/Webmaster via phone or email.
- Follow-up, follow-up, follow-up. Don’t be afraid to ask in person; emails are often ignored.
Key Takeaway: Sounds easy, right? Not really. It’s time-intensive. Converting a citation into a valuable link requires organization, tenacity and finesse.
How can we help?
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