Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
We’ve all heard not to judge a book by its cover and, while that’s great for people and pets, it doesn’t necessarily apply to choosing a wedding dress or even a dozen eggs. I’m pretty sure that the outside of a greenish-black egg will give you impressions of what is inside. The same goes for driving views to your website. A flat, text-heavy page is about as inviting as a toaster instruction manual. Despite how much you know, people will resist reading it without a visual break, so why not try to make things a bit more visually pleasing with an infographic.
Content is the backbone of online marketing. It keeps your customers engaged, drives new users to your website, and educates leads on your products. If you don’t have enough good quality content on your website you won’t rank in Google, and even if you did, your leads wouldn’t have anything to do when they did find your website.
They key word to remember from this blog post is probably keyword. By now you probably know that keywords and optimization are important to your website or to your blog. But it’s always worth having a refresher on best practices, especially when search engines are continually moving the goalposts.
Comment spam is the scourge of any blog or website that is trying to attract more users with a comment section on it. Inappropriate or spammy comments can seriously damage your online reputation by making your website look neglected, or by exposing your website visitors to potentially harmful links. You go away for a weekend, […]
Current best practices for content media suggest you post around 4 times per week on your blog while also creating multiple posts per day If you’re trying to produce content for social media. This volume can create a strain on your writing muscles, especially if you have other priorities.
What’s the perfect length for long-form content? With “Panda” targeting thin content and artificial intelligence/machine learning added to the search index, content guidelines are changing. We’ll explore how much content you need for both your human and machine audience.
So you’ve spent hours, maybe even days working on a new page for your website. Perfecting the copy, finding the right images, and making sure the CTAs are attractive.
Following on from our recent blog post on gated content, today we’re going to look at the types of downloadable content you might want to put behind a gate.
Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources. Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time […]