In the mid-1960s, Procter & Gamble ran a television commercial for its Head & Shoulders shampoo. The spot depicted a dandruff-sloughing guy at a job interview, and the tagline was “You never get a second chance to make a first impression.” I was a student at the time with no thought of establishing a career as a copywriter—and Web writing wasn’t even a blip on the radar screen—but I still recognized the line as brilliant.
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.
Blog Routine A major contributor to SEO juice is a marketing blog, where content is added frequently and regularly. Many of our clients groan at the mere thought of having to blog. A typical objection is the amount of time required to keep up a marketing blog (e.g., research and creation of posts). Most worries, […]
Writing for Readability Writing fresh blog posts and adding new web pages is one way to build SEO. Simply adding content for the sake of search rankings ignores a major factor: how you engage your target audience. Every business brand has a unique voice, using tone and word choice to tempt a prospect to read on and potentially […]
Using HTML5 will help search engines understand what your blog and site are about. Find out which HTML tags you need to get your site ranked.
Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. Click for a free 30-minute consultation » First, WordPress is the fastest route to a fully functioning […]