For Humans & SEO When consulting with clients about creating copy for a website, they usually ask for our best blog content tips. How long should a post be? How many times should a keyword appear? In this post, I’ll share some real-world tips that will help you write first for your human audience and […]
Making sure your content marketing is friendly for the small screen is now an essential element. For those businesses who use pdfs to share details like product specifications, you should be asking “are pdfs mobile friendly?” In this post, we’ll answer that question plus cover some tips to ensure that what you share is ready (and appropriate) for mobile users.
Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips to […]
Google search is by far the most widely used tool on the internet. The average number of searches per day is comfortably in the billions. But people aren’t just using Google to search for websites. Google also helps users find images with the massive Google Images. Click for a free 30-minute consultation » Start by selecting […]
In the mid-1960s, Procter & Gamble ran a television commercial for its Head & Shoulders shampoo. The spot depicted a dandruff-sloughing guy at a job interview, and the tagline was “You never get a second chance to make a first impression.” I was a student at the time with no thought of establishing a career as a copywriter—and Web writing wasn’t even a blip on the radar screen—but I still recognized the line as brilliant.
Regular blog writing is a tremendous business tool, one that can generate SEO equity, building your website’s visibility on Search Engine Results Page and also a way to offer your potential customers (hopefully) useful information. Like any business marketing tool, you need a strategy as well as focus. Here are few simple steps can help you develop an authentic voice when blog writing or creating content for your website.
Generally in marketing when everybody is doing one thing, you should be doing something else. But in the case of Content Marketing, you don’t really have a choice of opting in or opting out. So let’s take a look at the content marketing trends in 2018 and see what opportunities are being missed.
Yoast 6.3 is here. Our favorite SEO plugin has been updated. Find out what’s new in and what’s been removed from the top SEO plugin for WordPress.
Imitation is the highest form of flattery doesn’t necessarily apply to website content. Helpful tips to avoid trouble and monitor content use.
In a crowded market, it’s sometimes difficult to get trust online unless you have certain indicators on your website. Find out what they are here.