Building From Solid Foundations The Spectrum Group works almost exclusively with WordPress websites, allowing for a high degree of specialization in this stable and uniquely customizable platform. For those unfamiliar with WordPress, here are some of the basics. Click for a free 30-minute consultation » First, WordPress is the fastest route to a fully functioning […]
If you want to use content marketing to help generate customers for your business then you need to make sure you have carried out content mapping on all pieces of content that you plan on using as part of your sales funnel. Find out how not to get lost with content mapping here.
Building a style guide is an important part of content marketing. You need both a company style guide as well as a more tactical, blog style guide. This post provides several tips of what to include when creating a brand manual to ensure consistency both online and offline across multiple platforms. Click for a free 30-minute consultation […]
Editorial Calendar Provides Focus Creating a content marketing strategy can be a very daunting task. After a lot of trial and error, I’ve come up with a formula for an editorial calendar that has many pieces of a content marketing strategy document. It’s a living document that evolves over time. In this post, I’ll explain the features […]
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
Quality & Originality Is Your Trump Card Thin content has a serious impact on SEO. And not in a good way. We are often asked if there is an easy way to generate SEO rankings. The simple answer is no. Unless you love to generate lots of high quality, original content. A couple of weeks […]
Almost 50% of the time I spend ‘writing’ is actually time spent thinking about what to write. With the ongoing demand to write more and more, coming up with fresh ideas is harder than actually researching and writing them. So how can you save time thinking up new ideas and avoid staring a blank page for 20 minutes every time you want to write quality cornerstone content? Here are four things I always think about when trying to write something that help me focus on a topic.
With the news that Google will soon be splitting their index, separate mobile and desktop search results, even more focus has been put on optimizing your content so it’s accessible on mobile devices. Here are some quick points on how to make sure your site is as mobile friendly as possible.
In the never-ending content creation battle finding inspiration or focus can sometimes be difficult. So, when you find your well of inspiration has run dry check out your website’s Search Console. Search Console gives you a great deal of interesting SEO information, but if you’re looking at that data from a different perspective it can also give you the ideas you need to get writing.
Sources to Learn Tips & Trends Digital marketing is ever-changing. That’s what makes it fun and a bit frustrating. Since generating content is such an integral part of SEO, I thought I’d pull together some a best-of list for content marketing resources that we use to help us keep our content fresh. Click for a free […]