At Spectrum we believe it’s important to create quality content. That’s why going forward we’re going to be reducing the amount of content we share. Instead of writing for Google, to keep the SEO gods happy, we’re going to start writing content that we would want to read, aimed at our customers.
Do you need a content calendar? In short, yes. We think so. If you want to blog, even semi-regularly, you should have some sort of plan to ensure that your content keeps on track, you keep your sanity and that your writing fits with what the rest of the business is doing. So how do you build a content calendar?
Getting more out of your blog can be a difficult ask. Often blogging regularly is enough of a strain on resources that you don’t have time to take a step back and look at how your blog is doing, and if it is really engaging your readers. Well, here are some simple tips on how to get more from your blog without discussing the content itself.
A lot of content created for content marketing purposes is glorified sales copy. Subtlety is not always valued in businesses, and if you’re writing for a sales brochure you don’t want to hide your light under a bushel. Loud and proud is the way to go. But if you’re writing four or five blog posts a week, countless social media posts, white papers and infographics, you can afford to be a little bit more obtuse.
Making video content is a time consuming job. But a well crafted video can do great things for your business whether it is offering a window into how your company works, or just describing the products that you sell. However, after putting all that effort into producing a video, you want people to watch it, right? Well, here are some ways to get people watching your video (without having to use paid ads).
The Unfinished Manuscript In an ideal world, all of the content on your website is going to be high quality, Pulitzer winning prose. However, in the real world, this might not be the case. You might have inherited a blog with poorly written content. Or a website with numerous pages that were written a long […]
The Fifth Column Building consistent content is tough. Sometimes it’s good to get a refresh on what you’re doing and why you’re doing it, so when we saw that Google has outlined the 5 pillars of success needed to make a good app we were interested. But how can these pillars be applied to making […]
A Friend Request We’ve spoken a lot about fake news over the last year or so and it continues to be a hot topic. Because of this Facebook has recently been in the news again, with the president discussing their fact-checking process. So, how does Facebook sift through all the mud to find the gold? […]
98% of Marketers Create Content According to a recent study 93% of Marketers now carry out some kind of content marketing. But only 42% of those marketers actually think that they do it well. As we create our own content, and help clients create their content, we see numerous places where marketers can improve the […]
Considerations for Contributors If you’re running a small business and need content marketing as part of your digital marketing strategy, it can be challenging to find either the time or resources. Content is a major ingredient to SEO; consistent publishing of high-quality web pages or blog posts will attract potential customers. If you have the time […]