Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.

Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.

We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:

There are so many good WordPress themes available. The beauty of open-source software is that the code is available to the public. On the flip side, hackers also have easy access to the code. It may be tempting to some to use pirated WordPress themes, a similar practice to downloading pirated movies. From a security perspective, this is just not a good idea it’s a horrible one. I’ll explain why free can be very costly to your business.

Whenever we conduct a website audit, site search is an item near the top of our list. If you don’t have this functionality on your site, hopefully this post will sway you. I’ll share some best practices in setting one up and how to make sure you glean useful user experience data from it. I’ll also mention two plugins that I regularly use on our clients’ WordPress websites.

With mobile becoming more and more important for getting online customers, mobile landing pages need more attention than ever. Getting customers to purchase online is tough. Smartphones are full of distractions. So how can you keep your visitors focused on your site long enough to make a purchase?

Not every company gets to sell ‘cool’ products. Marketing is much easier when you’re selling the hottest new technology or the most fashionable new pair of sneakers. But what if you’re selling draft excluders or wall cavity insulation? There’s only so much you can do to make it look exciting. But that doesn’t mean that your website has to be 50 Shades of Beige. With engaging website design, you can build a relationship with your customers, regardless of the product. 

Just a few years ago UX experts cautioned against website layouts or designs that made visitor scroll. There was this concept of “Above the Fold” which is a hold over from newsprint days. In this post we’ll explore what’s real and not in an era where your audience interacts on the small(er) and big screen (desktop).

Soon WordPress is going to go through some pretty big changes. With WordPress Gutenberg’s arrival imminent what do you need to do to make sure you’re ready.

So much of SEO and SEM is focused on getting people to your website, but what happens when they get there? To have any chance of converting a website visitor to a customer you need to make sure your site is focused on helping them make that transition. So let’s discuss how to optimize the post-click experience for your future customers.