SSL (Secure Sockets Layer) is an internet standard security technology for creating an encrypted link between a web server and a web browser. Once created this link makes sure that all data passed between the web server and browsers remain private and integral. If you’re taking online transactions, you need to have SSL running on your site.
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Worth 1000 Words When you’re blogging, you might not give much thought to images. After all, it’s your words that are most important, right? They help your ranking and will convince your visitors to become customers. But, while a weak post won’t be saved by image use, you can give your posts and search engine visibility […]
To Get the Most Out of Your Site Traffic Getting traffic to your website is the first step. Ultimately you want visitors to read your content and then convert into a sales lead (or a paying customer if you offer e-commerce on your website). This is where contact form optimization comes into play. In this […]
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.
Running a small business has never been easy. Choosing to what to spend your time and money on is always a trade off. One of the things that we often see companies ‘trading off’ is data security. Smaller businesses look at internet security with an attitude that says “I’m too small for anyone to want to hack”. But that is a dangerous risk to take with your business. You wouldn’t leave your office door unlocked at night, so don’t leave your data unlocked either.
One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.
With content marketing on the rise over the last few years, a large emphasis has been put on the importance of creating regular content that is of a high quality. As a result of this, the design of websites can sometimes suffer a little. With marketers focused on writing more and more, sometimes design standards can slip with simple aspects of UX or UI design being forgotten.
When you’re designing a website there are a lot of different questions you have to ask yourself about your customers. Everything from what colour it should be to where your call to action buttons should go to generate the most revenue. Working out the answers to these questions is tough for every business. So if your business wants to make their site friendly to people with disabilities it might look like you are adding an extra level of complication by considering Wordpress website accessibility.
Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.