Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.
Responsive Meets All Channels We’ve written about the importance of responsive design as a top trend. Now there’s a new content marketing term that brings it all together. Read on to learn about adaptive content and the omnichannel experience. Omni-Channel Chatter At the core of the adaptive content, the concept is that you should be “omnichannel.” […]
Signs that it’s time to hire a professional webmaster to keep your website up and running smoothly. Three services they should provide and advice on delegating tasks and retaining ownership.
Want to add a functionality to your website and can’t find the right plugin? Just modify the WordPress core code. Wrong! Learn why it’s a bad decision and where you can look for alternatives.
Driving Conversions Running social media campaigns or PPC ads is a good way of bringing people to your site. Having effective landing pages is a critical part of achieving success or wasting money. Getting prospects to a page is the first step. Getting them to convert is the next. We’ve tested hundreds of landing pages and […]
Recently we worked on a web design project for a client that helps seniors. In the process, we had to rethink user experience and go beyond mobile responsiveness. Using the coolest new plugins or the most trendy design weren’t the most important elements for this target audience. It was about creating something simple, easy to navigate, and that exuded trust. 10,000 Baby Boomers turn 65 every day, according to The TransAmerica Center for Retirement Studies. If your business caters to this demographic, here are five things to consider.
Choosing a WordPress theme is an important decision. With literally thousands of options, narrowing it down can be a challenge and a bit complicated. Before you embark on a search, consider these tips.
We talk a lot about managing WordPress websites, especially about security updates it in order to keep the bad guys out. Regular maintenance also keeps a website healthy. Here are some of our top WordPress plugins, ones we recommend to make maintenance easier and more efficient:
There are so many good WordPress themes available. The beauty of open-source software is that the code is available to the public. On the flip side, hackers also have easy access to the code. It may be tempting to some to use pirated WordPress themes, a similar practice to downloading pirated movies. From a security perspective, this is just not a good idea it’s a horrible one. I’ll explain why free can be very costly to your business.
Whenever we conduct a website audit, site search is an item near the top of our list. If you don’t have this functionality on your site, hopefully this post will sway you. I’ll share some best practices in setting one up and how to make sure you glean useful user experience data from it. I’ll also mention two plugins that I regularly use on our clients’ WordPress websites.