Keeping your juice SEO while moving your WordPress site from one place to another can be tricky. There are some key things you need to do before moving site
Finding the right Website Designer and Developer for your business requires knowing what questions to ask and the success factors you’ll use to judge the finished product. To help CEOs and marketing managers effectively interview web designers and developers, we’ve created a list of 7 questions to the help you find the right consultant when updating or completely redesigning a company’s website.
All too often we see our clients spend hard-earned money on PPC campaigns but are unhappy with the results. Or worse, they’re happy with the click-through rate but don’t realize they are spending too much on mediocre results. Why? Because they aren’t thinking like a visitor and it shows in their landing page design.
What is User Experience? Sometimes referred to as UX, User Experience relates to how a person feels about using a product, service or system (like a website or social media platform). Website Designers know they need to pay attention to the valuable (and variable) aspects of human-computer interaction because it’s the difference between keeping your visitors on a landing page… or not. Subjective in nature, user experience depends heavily upon your target audience. It’s also a dynamic process that changes over time.
Page Not Found An often forgotten part of website design is your 404 page. A well-run business always has a plan b. Just like having a contingency plan for if your office has a power cut, you should have a plan for if a user visits part of your website that doesn’t exist anymore. Customizing […]
SSL (Secure Sockets Layer) is an internet standard security technology for creating an encrypted link between a web server and a web browser. Once created this link makes sure that all data passed between the web server and browsers remain private and integral. If you’re taking online transactions, you need to have SSL running on your site.
Choosing the right domain name for your business is tough. You don’t want to make the wrong decision and find yourself changing your domain name once you’ve picked one. Having a relevant, easy to remember, URL can be the difference between a successful website, and an unsuccessful one. So how do you pick a dominant domain name?
Worth 1000 Words When you’re blogging, you might not give much thought to images. After all, it’s your words that are most important, right? They help your ranking and will convince your visitors to become customers. But, while a weak post won’t be saved by image use, you can give your posts and search engine visibility […]
To Get the Most Out of Your Site Traffic Getting traffic to your website is the first step. Ultimately you want visitors to read your content and then convert into a sales lead (or a paying customer if you offer e-commerce on your website). This is where contact form optimization comes into play. In this […]
When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.
Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.