To Get the Most Out of Your Site Traffic Getting traffic to your website is the first step. Ultimately you want visitors to read your content and then convert into a sales lead (or a paying customer if you offer e-commerce on your website). This is where contact form optimization comes into play. In this […]

When we build a website at Spectrum Group Online we typically use the Genesis framework and then a child theme on top of that. We do this because we think it protects your site and also gives you more flexibility.

Find out what a wordpress framework is, what child themes are and why you should be running both to make maintaining your website as headache free as possible.

Running a small business has never been easy. Choosing to what to spend your time and money on is always a trade off. One of the things that we often see companies ‘trading off’ is data security. Smaller businesses look at internet security with an attitude that says “I’m too small for anyone to want to hack”. But that is a dangerous risk to take with your business. You wouldn’t leave your office door unlocked at night, so don’t leave your data unlocked either.

One of the many things we love about WordPress is it’s versatility. If you’re looking for WordPress plugins that play nice together, this post is for you.

With content marketing on the rise over the last few years, a large emphasis has been put on the importance of creating regular content that is of a high quality. As a result of this, the design of websites can sometimes suffer a little. With marketers focused on writing more and more, sometimes design standards can slip with simple aspects of UX or UI design being forgotten.

When you’re designing a website there are a lot of different questions you have to ask yourself about your customers. Everything from what colour it should be to where your call to action buttons should go to generate the most revenue. Working out the answers to these questions is tough for every business. So if your business wants to make their site friendly to people with disabilities it might look like you are adding an extra level of complication by considering Wordpress website accessibility.

Put simply, website caching makes your website run more quickly. In this mobile first world any way you have of speeding up your site can give you an advantage over your competition so why not get an SEO boost from setting up caching on your website.

Running a business from a website is a lot like having a 24hr convenience store. We are so used to the internet being there and available whenever we want it. And we assume a website is up and running. But at times that isn’t always possible. What happens if you need to pause your website? […]

Hardening Your WP Installation WordPress security has come a long way since its inception back in 2003. Built on a foundation that’s free and open source, it’s content management system structure can make it a target for nefarious hackers especially if you don’t know what you’re doing. As part of every new website project, I make […]

The Path to Great Design & Function What are the key phases of website development? Knowing these will help to ensure your website represents your company’s value, it’s infrastructure supports your business goals, and it’s designed to attract new clients. Even if you aren’t building a website yourself, it helps to understand the phases of website development when […]