2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently […]
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC […]
The Future’s Here Already In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains […]
Do We Really Need Another App? I know what you’re thinking. You’re probably saying to yourself “just what I need… another messaging app.” Yup, having text messages, Whatsapp, Viber, Skype, Slack, Hipchat, Facebook Messenger, Hangouts and your phone carrier texting app isn’t enough. You really want to drain your phone’s battery by having another push […]
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool which helps users see what is trending online, and dig a little bit further into why in what country and what related terms are being searched for. From the article announcing the update, it is clear that Google […]
Recent Launch of Video Chat for Android Last week Google Duo launched. Duo is Google’s attempt to break into the video chat market, that’s currently dominated by sapps like Skype and Apple’s FaceTime. The launch of Duo comes at an interesting time with the recent launch of Instagram Stories from Facebook. Much like Duo, Instagram […]
Optimizing Your Mobile Website Mobile First World Everything in 2016 seems to be about Mobile. So continuing that trend today we are talking about optimizing your mobile website in the best possible way. Making sure you’re getting your share all of those mobile dollars! Click for a free 30-minute consultation » As more searches are being […]
Destroying Deceptive Downloads Google’s war on keeping our browsers safe (Chrome) continues in 2016. Back in November, they announced that their Safe Browsing initiative — a project to protect searchers from deception tactics. Sites that use trickery to lure consumers into sharing personal information or unwittingly installing malware are now a target for Google. Their […]