For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
Freedom from Becoming a Technology Hostage Independence. It’s an important American principle. It got me thinking about the concept of freedom as it relates to managing an online marketing presence. We often talk with business owners and marketers who outsource their digital marketing (or parts of it). Many are unwittingly giving away control of their data. […]
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently […]
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC […]
The Future’s Here Already In a recent blog post, Aisling Finch, Google’s head of Marketing in Australia and New Zealand, laid out her vision for the future of entertainment. Running with the idea that video is growing in popularity (with people in Australia now watching over 3 hours of video content per day), she explains […]
Do We Really Need Another App? I know what you’re thinking. You’re probably saying to yourself “just what I need… another messaging app.” Yup, having text messages, Whatsapp, Viber, Skype, Slack, Hipchat, Facebook Messenger, Hangouts and your phone carrier texting app isn’t enough. You really want to drain your phone’s battery by having another push […]
Snapshots What’s Popular The big G recently announced an update to their Google Trends platform. A tool which helps users see what is trending online, and dig a little bit further into why in what country and what related terms are being searched for. From the article announcing the update, it is clear that Google […]