We have now reached information overload. If you want to find the best car for your situation and you type something like “Best family car” into Google you’re presented with a front page full of useful, relevant, information from respected sources. On my front page (note: I am from the UK and not based in the US, so my results will be different to a searcher inside the US) I see whatcar.com, carbuyer.co.uk, bussinessinsider.com, autoexpress.com and a number of other results. All of these links are (in my opinion) reliable and trustworthy.
You know not to leave your phone’s ringer on in the theater, but are you unintentionally phubbing (phone + snubbing) among friends? As mobile technology becomes more prevalent in our society, it becomes easier to commit a faux pas with your mobile device, annoying or insulting others around you. Since this technology is still relatively new, proper etiquette hasn’t caught up. Here are a few examples of bad mobile behavior that makes you stand out – and not in a good way!
In the last few weeks net neutrality has been in the news again. So we decided to revisit the topic and see what it means for small businesses. Before we get started, we acknowledge that this is a highly politicized topic. You may not agree with our opinion and that’s ok.
For marketers, understanding the differences in generations is a key to communicating on a real level with your audience. You need to know where to find them, what they’re interested in, how to speak their language, and how to measure your brand’s effectiveness in reaching them. There’s plenty of material out there about reaching the Baby Boomers, Generation X, and even Millennials. There is far less concrete knowledge about the newest demographic commanding attention in the marketplace.
“Do What Your Competition Aren’t Doing” – this isn’t always the best advice, but in the case of direct marketing, or direct mail, it could be. A recent study carried out by the Experian Data Quality group on behalf of the US Postal service showed that Direct Mail, far from dying off, seems to be holding strong in the world of the smartphone.
Freedom from Becoming a Technology Hostage Independence. It’s an important American principle. It got me thinking about the concept of freedom as it relates to managing an online marketing presence. We often talk with business owners and marketers who outsource their digital marketing (or parts of it). Many are unwittingly giving away control of their data. […]
2016 was a volatile year for digital marketing, especially SEO. And 2017 has already had a tumultuous start. As mobile search matures and buying behaviors change, let’s examine a few digital trends that will shape the year.
In anticipation of Google splitting its index algorithm, we know that people are using their mobile devices more than ever. Stats point to mobile as the future. So how addicted are we to our smartphones and tablets?
The New Betamax Or An Advertising Opp Keeping ahead of the latest digital marketing trends can be a struggle. With 360 degree video and photos becoming more mainstream, Google looked into their initial data on advertising to see if the concept worked and how advertisers can best use the technology. 360 degree video is currently […]
Boost Your Browser If you use Google Chrome like us (and almost 75% of all internet browsing public) then you’ll probably have a few extensions. For example, you might have a Chromecast plugin so you can stream YouTube from your laptop onto your TV. Or, you may have a VPN so you can watch BBC […]