Managing your social network has never been so complicated. It’s not just about having friends anymore. The harsh reality is that today people are expected to have online friends, post pictures with these online friends, and comment on their online friend’s posts, along with a multitude of other burdensome responsibilities within their social network. In …
Social Media
Google Plus Upgrade: Making It Your Own
Well, Google Plus isn’t even a year old and more than 170 million people have upgraded. The newest release to this social media jewel is all about making it your own. Those brilliant Googlers introduced a more functional and flexible version of G+ two days ago and here are the most notable changes: Google Plus …
Social Media Management: 8 Things Businesses Need to Know Part 3
At last! The final installment of 8 things businesses need to know about social media management (see part 1 and part 2 to catch up on the conversation). And as a reward for your patience, we added a bonus tip. 7. Be Social! When people retweet you, do you thank them back? Remember all the …
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Social Media Management: 8 Things Businesses Need to Know Part 1
One reason many businesses haven’t jumped on the SoMe bandwagon is social media management. Many are afraid that they won’t be able to control their online reputation. Or, they don’t have the bandwidth to manage and measure all the platforms necessary to draw potential prospects to their Website. For those businesses ready to make the …
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Top Social Media Tools for Curating – Part 2
Part 2 of our favorite social media curation tools for business to measure SoMe efforts. 2. Curating Followers As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social …
Top Social Media Tools for Curating – Part 1
Measuring social media as part of an online marketing strategy seems to be topping most 2012 business goal lists. We’ve found several social media tools that help businesses be strategic in attracting and engaging their target market. For those new to online media, it’s a bit like attending a backyard barbecue where the entire world …
Social Media (SoMe)? So What!
In 2011 social media became even more mainstream as part of eMarketing strategies. Yet, measuring social media efforts can still be elusive for some businesses. By its very nature calculating Social Media ROI can be a mathematical challenge. To determine if the money you’ve spend is worth it, requires you to look at the problem …