Tips To Tempt Your Audience White papers are an excellent way to add a call to action (CTA) on your website. Perhaps your prospect isn’t ready to call you or hit the “Buy Now” button. Yet, they may be willing to share their email information in exchange for educating them. Here are three tips …
SEO
How To Build the Perfect ‘What We Do’ Page
Writing the perfectWhat We Do page on your website is difficult. If your company is anything like ours, working out exactly what you do and defining it well enough to fit it onto a single page of your website is tough.
Website Privacy Policy Advice
Unweaving A Tangle of Legalese Is your website privacy policy up to date? If you’re using any kind of analytics — like Google Analytics — or specialty software on your website, then you must post a policy. With privacy issues making headlines and consumers feeling paranoid, you want to make sure your business is covered. Privacy …
Have You Been Tricked Into a Link Scheme? [How To Find Out & Stop It]
Building SEO through inbound links is a valid and very effective marketing strategy. However, many marketers — and their agencies — are looking for shortcuts. The adage “if it looks too good to be true, it probably is” certainly applies in the case of a link scheme. These schemes can be complex, and look like great opportunities when first presented. As a White Hat SEO agency, we’ve followed Google’s quality guidelines for nearly a decade. When we fell prey to a “link opportunity,” we thought we’d turn lemons into lemonade. Here’s our story so you can learn from our mistake.
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The Best SEO Plugins for White Hat SEO
Perfect Plugins If you want to make the most out of your WordPress website you need to be using plugins. Plugins are just like apps on your phone and can add great features to any WordPress website. Here’s a list of our favourite, white hat friendly, WordPress SEO plugins. SEO Generalists First up are …
Software-Generated Content
Content marketing is now a commodity. I’ve seen prices as low as $1.90 an article. Yup, you read that right. Less than 2 bucks for a blog post. Now that Google rewards websites with in-depth content, the race is on to create as many blog posts and web pages as possible in order to get search attention. Recently a prospect told us they use a service to write their web articles; it turns out to be a service that delivers software-generated content.
SMB Marketing in 2018 – Time to Ask For Help?
Size Does Matter Small and Medium-sized businesses are under many pressures but the biggest are typically time and resources. There are only so many hours in the day, and unlike bigger companies, you have to be very careful about hiring too many members of staff. Much content written online about marketing is focused on …
The State of SEO in 2018 So Far
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.
Rich Result Reporting in Google Search Console
As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.
Natural Link Building Strategies
Pressure on SEO continues, especially since links from other websites is a major signal to search engines. Most digital marketers have embraced content marketing as a way to super-charge natural link building. Let’s look at some strategies to ensure you’re following guidelines while growing your website’s authority.