Sources to Learn Tips & Trends Digital marketing is ever-changing. That’s what makes it fun and a bit frustrating. Since generating content is such an integral part of SEO, I thought I’d pull together some a best-of list for content marketing resources that we use to help us keep our content fresh. What Content Marketing Really …
SEO
Content and Links for SEO Ranking
Links have long been the bread and butter of SEO, with content taking a back seat in SEO ranking importance. But as Google have increased the importance and sophistication of AI in their algorithm content’s significance has been steadily growing.
What is Content Ideation?
With more emphasis on content marketing, new terms are emerging. Content ideation is getting more attention. In this post I’ll explain what it is, how it fits into content marketing activities and some best practices to organizing your ideas.
What is Keyword Cannibalization?
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by …
What is Negative SEO?
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Why Negative SEO is so Evil Negative SEO is …
SEO Over-Optimization Mistakes
While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
Remembering Eric Ward
Lessons Learned from LinkMoses 10/16/2019 Update: It has been 2 years since our industry was devastated by the loss of Eric Ward, also known as Link Moses. Writing now in 2019 Eric’s influence on the SEO community is more obvious than ever. In the digital marketing world nothing stands still. So the fact that Eric …
Asking the Right SEO Questions
To Hire an Ethical White Hat SEO Agency What SEO questions should you ask when looking for an online marketing agency? If you’re looking for an SEO partner, it’s important to find one that is knowledgeable about the technical aspects of getting online visibility. It’s equally important to uncover business values as well as their ability to …
Interviewing An SEO Company
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable organic search approach for businesses. Since …
Just Ask Google – Google Webmasters
Google Webmasters is a great way to expand your SEO knowledge. So when Massimo Paolini from Spectrum was invited to take part we were very excited.