Having inbound links isn’t enough to send you shooting up the SEO rankings. You need to be sure they’re the right type of link if you want to get SEO juice.
Voice search is changing the face of SEO. But what do you need to know to make sure that you’re ready for the shift from typing to talking?
One of the biggest pieces of SEO news over the last few years has been that Google is planning on splitting their index for mobile and desktop searches. Putting mobile first has long been a Google goal and this further promotes that idea that mobile browsing is the future of the internet. So now, almost a year on from their announcement it looks like the mobile first index has started to go live!
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
For Processed & Unhealthy Sites In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions. Spamdexing is a catchall term for a number of different things, including keyword stuffing and referral […]
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Click for a free 30-minute consultation » […]