While SEO is incredibly important and something to implement into your online marketing efforts, it’s easy to make SEO over-optimization mistakes if you’re not careful. Even if your intentions are good, Google’s algorithms are prone to penalizing some sites and you may find yourself in “time out” if they think you’re trying to game their system. Here are some common mistakes to avoid.
Negative SEO is like negative campaigning in politics. Instead of focusing on your site and trying to improve your own SEO, you devote your efforts to damaging the ranking of another site. Just like attack ads, a negative SEO attack is a frowned upon practice and as clear an example of Black Hat SEO as you can find.
We’ve all heard of Link Building. Generating links through partnerships or direct collaboration with other companies and websites. Link Building is one of the foundations of SEO and a much-discussed topic among SEO practitioners. However, an offshoot of link building, Link Earning, isn’t spoken about as much.
Meta descriptions might not set your pulse racing, but they are an integral part of SEO. Getting your meta descriptions right can give your website a massive boost. A well written meta description is as important as a well written PPC ad, and is going to get a great deal more impressions. So what ingredients do you need to have in the perfect meta description?
For Processed & Unhealthy Sites In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions. Spamdexing is a catchall term for a number of different things, including keyword stuffing and referral […]
Defending Your Website Following Google’s quality guidelines is not enough… you also have to watch out for Negative SEO. In this post I’ll explain what it is and what you need to do in order to protect your website and make sure you have a healthy link profile. Click for a free 30-minute consultation » […]
A lot of writing on SEO speaks about SEO tactics. Talking about how to improve your CTR or get more social shares is very common, but the strategy of how to get that to happen is not. In this post we will discuss the 5 questions you need to ask to help you build a robust SEO strategy.
An Advanced SEO Concept The issue of keyword cannibalization isn’t talked about much. No, it’s not another TV series starring Hannibal Lecter. It’s a technically advanced SEO concept, and I suspect it will become a more mainstream topic very soon. Why? Because our buddy, Joost de Valk, developer of an awesome WordPress plugin — WordPress SEO by […]
Links have long been the bread and butter of SEO, with content taking a back seat in SEO ranking importance. But as Google have increased the importance and sophistication of AI in their algorithm content’s significance has been steadily growing.
SEO Friendly Creating Content SEO writing is fundamental to building a website’s ranking with the various search engines like Google, Yahoo, and Bing. In general, writing for SEO is a complex and iterative process. By publishing relevant content, consistently over time, you build your business’ online visibility. If you’re new to SEO writing or just want […]