Google’s reputation in Europe is different to its reputation in the US. In Europe, Google, along with a number of other tech ‘giants’ is often viewed in a negative light because of their approach to taxation. Partly because of this, and other similar business practices from other multinational technology companies like Apple, Amazon and Uber, the European Union (EU) is trying to level the playing field by setting some ground rules which internet companies will need to follow. And, as a result of this, we might end up getting some more clues how Google’s ranking mechanism works.
Another big search algorithm seems to have been rolled out by Google recently. While updates happen semi-regularly the changes made are typically fairly small. This recent update, however, is an update to the core of Google’s search algorithm and as such, the search engine results page has seen a few changes.
Is Google’s AMP dead already? Accelerated Mobile Pages have been a big part of Google’s mobile-first world, but are they already being mothballed?
If you follow various Digital Marketing forums and news feeds, you’re aware of the spirited debate about what’s going on in the world of Google algorithm updates. Is a big change brewing? Let’s examine what’s conjecture, what Google’s said on record, and what to expect in the coming months.
301 redirect best practices, especially when rebranding a website or consolidating domains, is critical in retaining hard-earned SEO equity.
As you may have heard, Google is going to be splitting their index soon so mobile websites and desktop websites are ranked differently on the search engine results page. While nobody is 100% sure how much of a change this will actually make, it pays to be careful. So, how can you make sure your website is ready for mobile first indexing?
Google Webmasters is a great way to expand your SEO knowledge. So when Massimo Paolini from Spectrum was invited to take part we were very excited.
Google has announced that site speed is officially a mobile ranking factor. Since splitting the index a mobile focus is needed to get your sites ranked.
Google gave us all an early Christmas gift when they updated their search algorithm. Find out what has happened after the Maccabee update.
Earlier this week at SMx, a panel discussed the merits of HTTPS (Secure Hypertext Transfer Protocol) for search ranking (SEO). Google Webmaster Trends Analyst, Gary Illyes, shared insights on why secure search is getting more attention in the algorithm. We’ll explore what it means to organic search.