Are You Following the Rules? When I explain White Hat SEO in a presentation, most prospects nod and agree with the theory of playing within the search engine optimization rules. Until the discussion turns toward results. Can you guarantee that I’ll be on page one for most of my keywords? How long will it take […]
There’s No Easy Way Out When Google hits you with a manual penalty, you can expect lost organic search rankings. Your website traffic naturally becomes impacted by the lack of SEO visibility. Then, the dominoes start to fall… web conversions drop, new sales leads dry up, and revenue suffers. In my experience, there are no […]
Sales is a difficult job role to have. You get more doors slammed in your face than you get held open. If you’re trying to build links for your company then you’re working in a sales role in all but name. So, how do you do that effectively, choosing the right sites to host your links, without coming across as an overly pushy sales person and burning bridges?
Link Building is a fundamental part of how we carry out SEO. White hat SEO relies on, amongst other things, having good quality links on relevant websites. But after a few months of dedicated work, you might think that you’ve exhausted all your options for link building tactics.
White Hat SEO starts with paying attention to every detail, especially in a competitive landscape. That includes knowing your website hosting server neighbors. When looking to invest in real estate, you’re likely to seek a neighborhood where folks are nice, schools are of high caliber, and the streets are maintained and clean. Well, your server real […]
YouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?
Early last month Google released a major unnamed update to their algorithm. Jokingly called “Fred” by Gary Illyes of Google, the update caused quite a stir in the SEO community, penalizing a number of websites. So, what actually happened wit the Google Update March 2017, did it change your ranking?
Back in October Google told us that the indexing algorithm was going to get its biggest overhaul yet: splitting the mobile and desktop indexes. In SEO circles, this was ground-shaking news. This means, once the update is released, that when you search for something on your mobile device the search results will be different from those compared to the same search on your desktop. So while you might be happy with your top of page SERP positions on desktop you won’t necessarily be on top of the page on mobile.
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.