Robots Taking Over Earlier in the year we wrote about how Google has started to change and switch out meta descriptions for text at the top of the page if their bots think that it will perform better in the search engine results page. So why are Google rewriting page titles? Artificial Intelligence Over the last […]
It’s Not As Difficult As It Sounds Many small business owners think the basic concept of an SEO strategy sounds technical and hard to do – especially when researching the difference between White Hat SEO and other methods SEO articles can be full of jargon and a bit intimidating to a casual reader. While there […]
Making the Most of Your Videos & Images Engaging content is more than just words on a screen. Images and video play an important role in keeping a reader entertained as well as add to your message. But you can’t just upload any old picture, or video, and hope it keeps someone on your page […]
Guaranteed results. Roller coaster rankings. These are just a few of signs you’re working with a Grey Hat SEO agency. Learn how to avoid these risky tactics
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
Schema wants to become the skeleton that holds up SEO. Schema is a psychological term used to describe a kind of rapid profiling that the takes place in the brain in order to understand something. For example, if you’re about to walk out of the office and some people walk in with wet coats and umbrellas, your brain immediately thinks that it’s raining. You don’t think explicitly about the rain, or run through other various scenarios, you jump straight to the most likely conclusion. Your brain fills gaps with what it expects to see. Similarly, schema on websites provides context and an easy way for search engines to better understand and index the Web’s content.
If you’ve followed our blog for a while you’ll already know that Yoast is one of our favorite Wordpress plugins. So, we’re happy to talk about the newest SEO offering from the Dutch company. Yoast 7.8 is now here and ready to plug into your website.
At an event a few years back, Gary Illyes of Google talked about optimizing for RankBrain, the biggest modification to the search algorithm since it’s inception. We think there are three things Google takes into account when delivering organic search (SEO) results. Is is impossible to outsmart one of the world’s smartest software programs?
Building Business Not Just SEO
SEO links built with a White Hat is really all about relationships. Learn what it means and why SEO is a side benefit and not the objective for link building.
As Google continues to improve the information that is available on the search engine results page you will notice more and more integrated content coming above the top results on the SERP. One example is the “People Also Ask” section, where Google will provide selected questions and answers that the user can read without needing to leave Google. One part of this is Google’s “How-to” section. Find out how to make it more likely your content shows up in the How-to section.