YouTube is incredibly popular. You probably use it to look at movie trailers or to check out that new Justin Beiber video. But did you know that YouTube is the world’s second biggest search engine behind Google? In fact, Google has over a billion users and provides all sorts of information on almost every topic you can think of. So, are you creating video content that YouTube will rank?
Early last month Google released a major unnamed update to their algorithm. Jokingly called “Fred” by Gary Illyes of Google, the update caused quite a stir in the SEO community, penalizing a number of websites. So, what actually happened wit the Google Update March 2017, did it change your ranking?
Back in October Google told us that the indexing algorithm was going to get its biggest overhaul yet: splitting the mobile and desktop indexes. In SEO circles, this was ground-shaking news. This means, once the update is released, that when you search for something on your mobile device the search results will be different from those compared to the same search on your desktop. So while you might be happy with your top of page SERP positions on desktop you won’t necessarily be on top of the page on mobile.
If you’re reading this article, you are probably aware of how powerful — and dangerous — links can be to SEO. Penguin 3.0, released in December 2014, was the latest algorithm change affecting inbound links for those websites not adhering to quality guidelines. Not sure if your link profile is helping or hurting you? A link analysis is an excellent place to start. I’ll share my best tips on what should be included in a link analysis project.
If raising your visibility in organic search is one of your digital marketing goals, then building a website chock full of quality links (incoming, between pages, and to outside resources) is on your to-do list. And you’ll need link building tools to help you get there.
Finding the right White Hat SEO company for your business can be challenging. The digital marketing industry is entrenched in jargon, making it difficult for marketers to decipher what’s real, what’s realistic and what’s hype. We talk a lot about White Hat SEO and why we think it’s the only sustainable approach for businesses. Since we have […]
Evolution of Search Behavior Semantic SEO refers to a question or search phrase that produces meaningful results, even when the results don’t contain an exact match of the words or phrases used. Basically, it means the search algorithm is smart enough to interpret a searcher’s intent (and potentially context of their search) to deliver an answer […]
Instagram is great for taking pictures of your dinner. Or adding a filter to make it look like you caught the sun while you were on holiday. But does it help your business? Here we’ll explain how to use Instagram for SEO optimization.
Today we’re taking another look at local SEO and some ways that you can make sure you’re top of the page in 2017. So while you’re still recovering from that New Year’s hangover take a look at the local SEO tips that will set you up for the rest of the year.
The concept of marginal gains took the cycling world by storm in 2012. By embracing the idea of doing the small things right, and aiming to improve the efficiency of everything by 1%, Dave Brailsford, the General Manager of the successful British Cycling team Team Sky, has masterminded four Tour de France victories in the past five years.