Recently we’ve been on-boarding a few new AdWords clients and during the process we noticed that a few of their questions were coming up again and again. So here’s our AdWords Frequently Asked Questions summary, explaining some of the main questions we find ourselves being asked about how to create a great AdWords account.
Google AdWords make Google billions of dollars a year. All of those 50 cent keyword clicks add up, making AdWords a hugely profitable platform. But not every keyword can be got so cheaply, while the average CPC is $2, there are much more expensive keywords out there. We take a look at the list of most expensive keywords, published by Search Engine Journal, and see what information they might give us.
If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.
Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.
When you’re running AdWords campaigns it’s easy to get caught up in clicks and click through rate, forgetting that getting good statistics on your AdWords dashboard isn’t the end goal. The reason you’re running PPC ads is to find more customers and to do so these clicks need to be turning into conversions.
If you use Google’s Pay Per Click platform AdWords and you’re not already familiar with their offline AdWords Editor, you should be! This hand tool makes editing your AdWords account a much simpler affair and also enables you to take the work offline, so if you’re on the move or not able to get online, you can still work on improving your account.
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.
As part of the ongoing AdWords evolution, we have started to see new column options popping up in some of the accounts we manage. As we’ve said in the past, taking care of your Quality Score is a vitally important part of running PPC campaigns on Google. So now, having the option to look at historic Quality Scores, can really help users see how their accounts are progressing.
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.