If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.
Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.
When you’re running AdWords campaigns it’s easy to get caught up in clicks and click through rate, forgetting that getting good statistics on your AdWords dashboard isn’t the end goal. The reason you’re running PPC ads is to find more customers and to do so these clicks need to be turning into conversions.
If you use Google’s Pay Per Click platform AdWords and you’re not already familiar with their offline AdWords Editor, you should be! This hand tool makes editing your AdWords account a much simpler affair and also enables you to take the work offline, so if you’re on the move or not able to get online, you can still work on improving your account.
Having worked with countless different PPC accounts over the years there’s nothing more daunting than looking at an account and deciding you need to restructure it. Creating all new AdGroups, regrouping keywords and building new ad schedules is nobody’s idea of fun but sometimes it’s necessary if your business has added a new product line, or opened a branch in a different location.
As the world gets smaller it’s useful to have a more international view on many things. Your paid advertising should definitely be one of them. The New York Post recently found that over 50 million people in the US could speak Spanish, with 1 in 5 Americans speaking a language other than English in their own home.
As part of the ongoing AdWords evolution, we have started to see new column options popping up in some of the accounts we manage. As we’ve said in the past, taking care of your Quality Score is a vitally important part of running PPC campaigns on Google. So now, having the option to look at historic Quality Scores, can really help users see how their accounts are progressing.
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
Smart Bidding is a function on Google AdWords that uses machine learning to help you optimize your bid strategy for every conversion. Find out what’s going on inside Smart Bidding’s brain, and if you need to turn it on in your AdWords account.
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.