Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store […]
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure […]
A/B testing is a big part of creating a successful PPC account. If you’re running Ads on AdWords you need to have a minimum of two variations for each Ad Group so you can see what is working and what isn’t. Google are well aware of this and to help their users they have a number of ad rotation settings. But at the end of this month, they’re going to change slightly.
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
“Does anyone actually click on these adverts?” This is a common question I hear when I discuss AdWords, or any PPC advertising, with someone for the first time. The answer is a resounding ‘yes’ of course with Google tracking over 4 billion store visits from clicks on their ads. But not every click leads to a conversion and there are plenty of clicks that aren’t even intentional. So how does Google stop accidental clicks?
Vetting for Credibility & Performance Finding the right search marketing (SEM) manager or AdWords agency takes research. To help you find the best match for your business, we found that asking some very specific questions can avoid disappointment. The following questions should make your interviewing list as the answers will help you discern the seasoned professionals […]
Recently we’ve been on-boarding a few new AdWords clients and during the process we noticed that a few of their questions were coming up again and again. So here’s our AdWords Frequently Asked Questions summary, explaining some of the main questions we find ourselves being asked about how to create a great AdWords account.
Google AdWords make Google billions of dollars a year. All of those 50 cent keyword clicks add up, making AdWords a hugely profitable platform. But not every keyword can be got so cheaply, while the average CPC is $2, there are much more expensive keywords out there. We take a look at the list of most expensive keywords, published by Search Engine Journal, and see what information they might give us.
If you want to run an cost effective, targeted, AdWords campaign you need to be fully utilizing the targeting options that Google gives you. One of the simplest ways to keep your campaign focused on where you want it is location targeting.
Online advertising is constantly evolving in an attempt to keep up with the rest of the internet. In the last few years there has been a big push to create high quality content that looks natural whatever device it is viewed on. So Google’s latest innovation, Responsive Display Ads, is a way to make sure AdWords ads look good, wherever they’re displayed.