What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and […]
If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.
Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
If you use AdWords you should already know that Google’s PPC platform will let you go over your daily budget occasionally if it thinks it can get you a click. In the past, you could spend over 20% of your daily budget, with AdWords aiming to correct the overspend by the end of the month. But now you can spend 200% of your daily budget, again with AdWords fixing the overspend by the end of the month.
Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store […]