As part of the ongoing AdWords evolution, we have started to see new column options popping up in some of the accounts we manage. As we’ve said in the past, taking care of your Quality Score is a vitally important part of running PPC campaigns on Google. So now, having the option to look at historic Quality Scores, can really help users see how their accounts are progressing.
As you know Keywords for PPC are about quality over quantity. More isn’t always better. So if you’re looking to carry out research to try and find more keywords, remember that the number isn’t important, it’s about finding the right ones. So, if you want to improve your PPC keywords without having to pay an agency, or pay for some software, keep on reading.
Smart Bidding is a function on Google AdWords that uses machine learning to help you optimize your bid strategy for every conversion. Find out what’s going on inside Smart Bidding’s brain, and if you need to turn it on in your AdWords account.
Writing a great PPC ad requires a touch of genius and a lot of trial and error. As well as requiring your creative juices, you also have to follow a number of Google’s PPC editorial guidelines to make sure your ads pass muster.
Coordinating With PPC If you’re thinking of creating a new website or a website migration in 2017 then you’re probably not alone. As the drive for everything to be mobile friendly continues, more and more companies are creating new websites to make sure they are fully optimized for smartphone users. If you’re in the process […]
Hitting your AdWords daily budget is a common problem. Before increasing your budget, we suggest that you complete a mini audit so you know where the dollars are going and what you’re getting in return.
If you cast your mind back to the early days of the internet you probably used to use conversational keywords when you were looking for something online. Asking Jeeves “What time is Mission Impossible on at the Cinema on Main Street?” was the natural thing to do when using a search engine, so that’s what you did.
Google and Bing launched Expanded Text ads a few months ago now. So what have we learned in the first few months about the longer form ads? Is it a revolution for online copywriting or just more space but the same thing?
As part of a new test on with mobile search engine results page Google have been testing image ad extensions. Having images on the SERP isn’t entirely new, with some news searches displaying featured images on a carousel, allowing you to pick your preferred source when you search for a popular topic.
Mixed Signals, Media Storms, Bated Breath We’ve been noticing some unusual activity in our clients’ AdWords account performance for the last four weeks. Ad budgets remained fairly consistent; yet accounts that traditionally performed well have seen a dip. While it’s not uncommon to see fluctuations in CPC, impressions and conversions, the variations we’re seeing is […]