Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.
AdWords isn’t the only way to get your name on a search engine results page. If you want to cover the whole market you need to be on bing ads and Yahoo too.
If you’re considering Search Engine Marketing, you may have some concerns before plunking down your marketing dollars. We thought we’d answer some of the most common AdWords questions. While it may be too late to start in time for the Holiday eCommerce season, it’s not too late to begin planning your 2014 campaigns.
If you use AdWords you should already know that Google’s PPC platform will let you go over your daily budget occasionally if it thinks it can get you a click. In the past, you could spend over 20% of your daily budget, with AdWords aiming to correct the overspend by the end of the month. But now you can spend 200% of your daily budget, again with AdWords fixing the overspend by the end of the month.
Evolving Pay Per Click Measurement The ability to tie online advertising to conversions is essential to understanding the performance of marketing campaigns. But as the sophistication of smartphones (and of Google’s AdWords) have increased, the value of online marketing has grown from just a tool to promote online sales, to one that can drive in-store […]
This month Apple are going to be making some changes in an attempt to protect users of their Safari browser. In September they’re going to launch a new feature called Intelligent Tracking Prevention. Because of these changes to online event tracking Google have decided to change the way their AdWords conversion tracking works, to ensure […]
A/B testing is a big part of creating a successful PPC account. If you’re running Ads on AdWords you need to have a minimum of two variations for each Ad Group so you can see what is working and what isn’t. Google are well aware of this and to help their users they have a number of ad rotation settings. But at the end of this month, they’re going to change slightly.
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
“Does anyone actually click on these adverts?” This is a common question I hear when I discuss AdWords, or any PPC advertising, with someone for the first time. The answer is a resounding ‘yes’ of course with Google tracking over 4 billion store visits from clicks on their ads. But not every click leads to a conversion and there are plenty of clicks that aren’t even intentional. So how does Google stop accidental clicks?
Vetting for Credibility & Performance Finding the right search marketing (SEM) manager or AdWords agency takes research. To help you find the best match for your business, we found that asking some very specific questions can avoid disappointment. The following questions should make your interviewing list as the answers will help you discern the seasoned professionals […]