If you’re running an AdWords account then you need to make sure that all of your Ad Extensions are running to maximize your chances of getting clicks. From Callouts to Structured Snippets your arsenal of extensions should be fully loaded at all times. Call extensions are no different. If your business can receive phone calls, you need to be using, and tracking, call extensions.
Everything In Its Place Anyone who has ever tried to write something has sat down at their desk, looked at the screen and then suddenly realized they need to reorganize their desk. Put all the pens in the right place, get the post-it’s stacked up nicely, empty their pencil sharpener. Metaphorically speaking, I do the […]
Keeping Up With the Goggles This week Microsoft’s pay per click advertising platform has announced that they’re going to be removing ads from the sidebar. Bing Ads are very much AdWord’s poor relation when it comes to new features and innovations, but it seems they have now decided to remove their sidebar ads and make […]
Keyword cannibalization is one of the last SEO Taboos. So let’s take some time to talk about it, and if you still need to worry about it.
Automation is creeping slowly into most aspects of our lives. From self driving cars to turning the lights on when you walk into a room, small processes are being automated all the time. Online marketing is probably ahead of much of the world in this regard, with automation having been in fashion for a while now, with products like Marketo leading the way.
What’s Important to Google & Your Audience If you’re using Google AdWords to drive qualified traffic to your website, you absolutely need to understand Quality Score. It affects how much you pay-per-click. It’s also a window into how well an ad is attracting your target audience. In this post, I’ll explain Quality Score factors and […]
You don’t need to be a genius to run successful PPC campaigns. All it takes is some discipline and a bit of effort. Here are six things that we always make sure we’re doing when we’re working on pay per click accounts that we think separates us from the competition.
Ad extensions are an important way of improving the number of clicks your ads get on any PPC platform. Learn why Bing say you need to be using them.
With Bing dropping their version of display ads, what does that mean for the future of display advertising? Will Google follow suit and go search only?
Improving your quality score in AdWords is one of the easiest ways to reduce how much you are spending per click. So, if your CPC is too high, instead of worrying about increasing your budgets you can focus on lowering your quality score because Ad Rank, the metric Google use for deciding where your ads are shown, is based partly on quality score.