Street Rep What sets apart a successful entrepreneur from a struggling business owner with a bad case of indigestion? The answer is surprising: It is the professional’s ability to actively manage the company’s online reputation. With so many tasks already on the business owner’s plate, is it possible to take a dynamic role in online […]
Review websites are important to all types of business. Having a good score on Yelp or Google My Business is a major contributing factor behind if you get a click on your site or not. As part of that asking for reviews has been something that we have recommended in the past when trying to improve your online presence. However, according to recent communication from Yelp, this is now seen as soliciting and if you’re caught asking for reviews your account could be penalized.
Having any kind of online presence can be a risk. By publicly putting your information and reputation on the internet you are opening yourself up to scrutiny and comments from people who may not know you and may not like you. Because of this, it is important to take care where and how you share your information to ensure that you are actively managing your online reputation. This is never truer than when working with online review websites.
In our Online Reputation Management Part 1 of this two-post series, we talked about the misconception you can delete untrue or less-than-complementary online reviews. There are five must-dos if are tasked with overseeing your company’s online reputation management efforts. Here are the two more items for your to-do list: 4. Be Realistic The best way […]
Don’t Read Your Reviews Before Going on Stage! Recently I had a discussion with a prospective client who was looking for online reputation management services. They were dismayed to hear that you couldn’t simply delete erroneous and unflattering online reviews. Their misconception was fueled by a seedy online reputation management company who, for a mere $499 a month, promised […]
5 Things To Manage Your Reputation Regardless if you love it or hate it, a business’ Yelp profile is an integral piece of managing an online reputation. Yelp wields a lot of power (some say too much) that can make or break a business, especially if you offer retail/B2C services. In this post you learn tips on how to make […]
Testimonials are one of the best ways to convince new customers of your worth. Why should they listen to what you have to say? Of course, you think you’re great. But hearing that you’re great from your customers is a different story. So you need to build great testimonials to help tell your story from another perspective.
For An Appropriate and Proactive Response If it hasn’t happened to your business yet, it will: You or one of your employees comes across a negative online review. Customers leave them on sites such as Yelp, Angie’s List, and Google as well as niche specialty sites and the Better Business Bureau’s site. Businesses can’t afford […]
Charged with Pandering & Extortion Managing online reviews and press coverage is all a part of reputation management. But what if the biggest review repository has its own PR “black eye?” Yelp is experiencing (yet again) reputation management issues. Most of our clients fall into one of two categories: Lovers or Haters of this popular […]
9 Ingredients for Successful PR One of our clients received a phone call from a TV station for a featured story. The request came out of the blue, and could net some PR Gold for her business. Here are the PR tips I shared for her on-screen debut: Click for a free 30-minute consultation » […]