Selling products on Amazon is like many other aspects of running an online business; the devil is in the detail. While it’s pretty easy to get started, and have a page up and running you need to pay attention to the little things to really maximize what you get from being an Amazon seller.
Having a good mobile website is very important now. Gone are the days when people would put up with a non-adaptive site or some images that refuse to load.
Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday are all behind us, the holiday season is in full swing. Have our online shopping habits drastically changed now that nearly everything is available at our fingertips 24/7? Yes! And the numbers are now irrefutable.
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and consumer attitudes, the power […]
A Content Marketers Dilemma Digital marketing is based upon information. In the sales process, the power has shifted from the seller to the buyer (caveat venditor versus caveat emptor). Content (in the form of blog articles or new web pages) is written as a way to attract and educate potential buyers via organic search. Most content […]
Getting Mobile Pages Up to Full Speed AMP means Accelerated Mobile Pages. AMP is a language that allows mobile devices to more quickly read and display a website. In this mobile-first world, with Google suggesting that over 50% of all searches now take place on mobile devices. With anticipated changes to the search index — […]
Marketing Metric Madness Marketing is metrics. As digital marketing has increased in importance, so has the role of data and statistics. In the past ,working out ROI from a Television or Radio ad was complicated and nearly impossible to measure. Now internet advertising has changed all that. Now the modern marketer is drowning in different […]
Attribution, Clicks & Contacts It’s not always clear where a lead comes from. Setting up some kind of lead attribution, especially for digital marketing efforts, is needed to determine what’s working and what’s not. Do you know what caused a lead to fill out a form on your website or call you from their mobile […]
September 9 8:30 – 10:30am Mark your calendar and RSVP now! As a Certified Google Partner, we get exclusive access to information, research… and Google speakers! Get the latest intel not typically available to the general public. Come join us at our upcoming Livestream Google Event, where we’re giving away digital marketing nuggets, Google swag and other […]
Unlike the elusive Chinese bear, Google’s Panda refresh news is not necessarily black and white. While some see the announcement as a long overdue update, many in the web development world aren’t holding their breath. Click for a free 30-minute consultation » Google announces Panda Algorithm refresh It all started at SMX Advanced when Google’s […]