Motivating Your Reader Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading to buy now. Follow these call […]
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain […]
Having your content shared, or your product promoted, by an industry influencer can be a great way to get your business exposure. If you haven’t read it already, check out part 1 of our blog series on how to work with influencers to get your business more customers. Today we’re going to be talking about how to build a relationship with influencers so they share your content.
As the old quote goes; “It’s not what you know, it’s who you know”. Well, in 2018 this is still as accurate as ever. You’ve probably noticed that if your company posts something on any of the social networks it only gets a few likes, and minimal interaction, then you’ll look at the most recent Twitter, or LinkedIn, post from one of your industries’ ‘celebrities’ and see it’s got hundreds of thousands of likes and shares. So what gives? Is your content crap while theirs is great?
As mentioned earlier in the week, Google is pushing their ‘mobile first’ concept pretty hard at the moment. As such, it’s great to see this new mobile speed testing tool they’ve just launched. Speed is a big part of the mobile experience, so a few seconds can make a big difference when you’re trying to get customers on their phones.
Where to Build Your Foundations Imagine you’ve done everything right on your website. You’ve got great SEO-optimized content that’s written specifically to your target audience. You’ve made sure each page has a compelling CTA to drive conversions. You’re also collecting names and email addresses so you can follow up to nurture those leads. But there’s one […]
Most people are uncomfortable with online sales as well as traditional sales, yet we know it’s a fundamental skill required to stay in business. Visions of a plaid-jacketed used car salesman may spring to mind. Call me a Pollyanna, but I think that you can be successful in traditional and online sales without checking your ethics at the door. I’ve found that when you’re passionate about your business and are truly motivated to help people solve a problem, then your prospects will naturally respond.
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly […]
Killing Sales Thru Choice Paralysis We’ve all been tempted by wanting to show a new prospect everything about our business in order to woo them. We want to show them our value propositions, experience, breadth of knowledge, all the cool stuff we do, and the problems we solve. But the problem is… it’s too much […]