Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
As good marketers we are constantly told to ask for our leads opt in. Whether it’s signing up for a quarterly newsletter, or to join our sales mailing list, getting permission is integral not just because it is polite, but more importantly because it is a better use of your resources. There really is no point in crafting a great email campaign, then sending it to a bunch of unresponsive emails.
If you’re running an online retail store SEO is important. You’re likely facing a lot of competition from larger companies like Amazon. So how can David fight Goliath without resorting to dirty tricks? Learn these white hat SEO practices, that will get you more clicks by doing SEO for retail, right.
Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to […]
Climbing to the Top of the Page Creating content is a lot like decorating a house. Some colors match some rooms better than others, just like some types of content work better with some topics than others. As with decorating, finding a content type that is going to rank for a particular topic isn’t an exact […]
Selling products on Amazon is like many other aspects of running an online business; the devil is in the detail. While it’s pretty easy to get started, and have a page up and running you need to pay attention to the little things to really maximize what you get from being an Amazon seller.
Having a good mobile website is very important now. Gone are the days when people would put up with a non-adaptive site or some images that refuse to load.
Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday are all behind us, the holiday season is in full swing. Have our online shopping habits drastically changed now that nearly everything is available at our fingertips 24/7? Yes! And the numbers are now irrefutable.
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and consumer attitudes, the power […]