Digital marketing is based upon information. In the sales process, the power has shifted from the seller to the buyer (caveat venditor versus caveat emptor). Content (in the form of blog articles or new web pages) is written as a way to attract and educate potential buyers via organic search. Most content on the Web is open, meaning it’s readily searchable (as long as it’s well organized, optimized and relevant). But should all content be free? Let’s explore the idea of gated content as a way to urge searchers further into our sales funnel.
European Legislation in America? After four years of deliberation, the European Union officially adopted the General Data Protection Regulation (GDPR) in 2016. GDPR gives citizens who live in the European Economic Area (EEA) and Switzerland more control over how their personal data is collected and used online. As a result, businesses collecting any user information […]
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
With Spring on the way, it’s time to start dusting off….well, dusting off everything. As well as cleaning out the cupboard under your stairs you should also think about cleaning up your online presence as well as your website. Over the course last year you might have signed up to numerous mailing lists, websites, and services, update your computer, bought a new smartphone, and much more. Your data is spread across the internet. So, take some time now to clean some of it up.
Motivating Your Reader Whether you place it at the end of your content and string it in lights or embed it more subtlety on your page, everything you do online should include a call to action. That means you strategically lead your visitors to do anything from continue reading to buy now. Follow these call […]
Visitors > Conversions Lead generation and online conversions are the lifeblood of a website. But to do it, you need to understand how your target market buys what you offer and how that maps to your website’s SEO architecture. First of all, there is no one definition of The Buying Cycle. Essentially though, all explanations contain […]
Having your content shared, or your product promoted, by an industry influencer can be a great way to get your business exposure. If you haven’t read it already, check out part 1 of our blog series on how to work with influencers to get your business more customers. Today we’re going to be talking about how to build a relationship with influencers so they share your content.
As the old quote goes; “It’s not what you know, it’s who you know”. Well, in 2018 this is still as accurate as ever. You’ve probably noticed that if your company posts something on any of the social networks it only gets a few likes, and minimal interaction, then you’ll look at the most recent Twitter, or LinkedIn, post from one of your industries’ ‘celebrities’ and see it’s got hundreds of thousands of likes and shares. So what gives? Is your content crap while theirs is great?
As mentioned earlier in the week, Google is pushing their ‘mobile first’ concept pretty hard at the moment. As such, it’s great to see this new mobile speed testing tool they’ve just launched. Speed is a big part of the mobile experience, so a few seconds can make a big difference when you’re trying to get customers on their phones.
Where to Build Your Foundations Imagine you’ve done everything right on your website. You’ve got great SEO-optimized content that’s written specifically to your target audience. You’ve made sure each page has a compelling CTA to drive conversions. You’re also collecting names and email addresses so you can follow up to nurture those leads. But there’s one […]