Where to Build Your Foundations Imagine you’ve done everything right on your website. You’ve got great SEO-optimized content that’s written specifically to your target audience. You’ve made sure each page has a compelling CTA to drive conversions. You’re also collecting names and email addresses so you can follow up to nurture those leads. But there’s one […]
Most people are uncomfortable with online sales as well as traditional sales, yet we know it’s a fundamental skill required to stay in business. Visions of a plaid-jacketed used car salesman may spring to mind. Call me a Pollyanna, but I think that you can be successful in traditional and online sales without checking your ethics at the door. I’ve found that when you’re passionate about your business and are truly motivated to help people solve a problem, then your prospects will naturally respond.
Google are dipping their toes into the social media pool again with Google Bulletin. Bulletin is a local network designed to share local news, locally.
Can We Help You? Live chat (also called web chat) can be a very effective online sales generator. A prospect lands on your site for something specific – like hours of operation, services provided, or even a menu of prices. For some businesses, having a representative available to answer questions through live chat can significantly […]
Killing Sales Thru Choice Paralysis We’ve all been tempted by wanting to show a new prospect everything about our business in order to woo them. We want to show them our value propositions, experience, breadth of knowledge, all the cool stuff we do, and the problems we solve. But the problem is… it’s too much […]
Cold calling and direct mail were some of the earliest marketing techniques developed and they’re still alive today under the banner of ‘cold emails’ or spam emails. Most businesses will receive some form of spam email and it’s normally pretty easy to work out what’s legitimate and what isn’t. However, in the last few months we’ve seen some more sophisticated spam emails come through that we thought we could share.
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the […]
Losses, Mergers & Closures Recently K-Mart announced that it is shutting down another 28 stores across the US and K-Mart isn’t the only retail giant shutting down brick and mortar stores. Are big retailers finally feeling the online shopping pinch? It looks like mobile search is keeping more customers out of stores than ever. Click […]
Lessons Learned from LinkMoses The digital marketing world was rocked this week with the news of Eric Ward’s death. For industry insiders who knew him as “LinkMoses,” it was truly a loss. While most marketers or business owners may not know him by name, they can thank him for his immense contribution to SEO. He […]