Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.
Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.
Creating great content is important. But for anyone to read it, it needs to rank. If you want to expand your customer base, you need to get your writing in front of new people. So how do you maximize the SEO juice of your content in 2017 and get it on the front page, without having to spend days working on everything you write? Learn how to write content for SEO.
Omni-channel shopping is becoming the norm in the digital era. 81% of consumers search online before making purchasing decisions, while 82% of smartphone users consult their phones while making a purchase. So, if you’re running PPC campaigns you need to to be remarketing as well as marketing because you’re unlikely to catch a customer the first time they hear about you.
A recent study of content marketing showed that on social media around 5% of content attracts 90% of total digital engagement, so clearly we’re getting this wrong 95% of the time, with this statistic making the Pareto principle look efficient in comparison. This level of inefficiency isn’t sustainable for the social media networks. Eventually, users will get tired of scrolling through their endless Facebook feeds to find something interesting. So could this ‘throw it out and see what sticks’ method be refined with biometric marketing?
As good marketers we are constantly told to ask for our leads opt in. Whether it’s signing up for a quarterly newsletter, or to join our sales mailing list, getting permission is integral not just because it is polite, but more importantly because it is a better use of your resources. There really is no point in crafting a great email campaign, then sending it to a bunch of unresponsive emails.
If you’re running an online retail store SEO is important. You’re likely facing a lot of competition from larger companies like Amazon. So how can David fight Goliath without resorting to dirty tricks? Learn these white hat SEO practices, that will get you more clicks by doing SEO for retail, right.
Writing a sales email is often an agonizing process involving numerous drafts, rewrites, and then a wince as you hit the send button and then remember something you should have added. So when you’re creating the next email you want to send out your sales leads, take a look at this checklist of things to […]