Cold calling and direct mail were some of the earliest marketing techniques developed and they’re still alive today under the banner of ‘cold emails’ or spam emails. Most businesses will receive some form of spam email and it’s normally pretty easy to work out what’s legitimate and what isn’t. However, in the last few months we’ve seen some more sophisticated spam emails come through that we thought we could share.
Content marketing requires a lot of content. If you want to create enough content to improve your SEO you should be writing at least three times per week, as well as promoting that content on social media. If you’re churning out articles at that pace, consistently, year on year, then at some point standards may waver a little. If you think they are, then perhaps now is the time to consider a content marketing audit.
From Buyer Beware to Seller Beware Ten years ago how customers researched and purchased goods looked very different. Typically brands controlled the information and steps within the sales process. Many companies also relied upon brand loyalty that fueled repeat purchases. Now, with the proliferation of smartphones, ease of online search, and changing consumer attitudes, the […]
Losses, Mergers & Closures Recently K-Mart announced that it is shutting down another 28 stores across the US and K-Mart isn’t the only retail giant shutting down brick and mortar stores. Are big retailers finally feeling the online shopping pinch? It looks like mobile search is keeping more customers out of stores than ever. Click […]
Lessons Learned from LinkMoses The digital marketing world was rocked this week with the news of Eric Ward’s death. For industry insiders who knew him as “LinkMoses,” it was truly a loss. While most marketers or business owners may not know him by name, they can thank him for his immense contribution to SEO. He […]
Digital marketing and metrics go hand in hand. But deciding which ones to monitor is a hard decision. Learn which key metrics you should be watching now.
As a White Hat SEO practitioners we have been pretty vocal on why you should follow Google’s webmaster guidelines. This really applies to link building and not amassing paid links. Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. So how can you make sure your links aren’t damaging your SEO.
Running an online marketing agency is great, but it does have its complexities. As with any business based on a client/ agency relationship there can always be communication issues. With many businesses not understanding how SEO, PPC and other aspects of digital marketing work, there can be an added level of difficulty.
Sometimes it feels like Facebook is reading your mind. You think about an old friend and there they are on your feed talking about what they had for dinner! Or you check the ads on the sidebar and see tickets for your favourite band or sports team. But Facebook isn’t reading your mind. They’re just using the data they’ve recorded about you over time to make decisions based on what they think you want to see. However, this April at their F8 Conference they announced that reading minds is on their to-do list.
Creating great content is important. But for anyone to read it, it needs to rank. If you want to expand your customer base, you need to get your writing in front of new people. So how do you maximize the SEO juice of your content in 2017 and get it on the front page, without having to spend days working on everything you write? Learn how to write content for SEO.