A marketing funnel, or purchase funnel, sounds like a complicated thing. But it’s not. A marketing funnel is simply the steps a visitor to your website takes on their way to becoming a customer. Creating a marketing funnel helps you easily visualize what it is that makes a customer become a customer, while showing you where you are spending your marketing budget.
A New App to Map the Path Working out what turns a person from a lead into a customer is the challenge that faces most businesses. You have to be a detective, looking for clues of where your lead left their fingerprints, what they interacted with, and what finally made them turn into a prospect […]
Pique Interest for Clicks Every page on your website, or post on your blog, should have a call to action. Ideally, it’s a compelling invitation to do something that piques your visitor’s interests and feeds your business’ sales funnel. It could be signing up for a newsletter, downloading a whitepaper or simply visiting another page. If […]
Creating Funnels, Calculating ROI Whether you work in marketing for a big company or you’re a small business owner, you need to understand marketing attribution. The term might not be as popular as some marketing jargon, but you understand the idea behind it. Marketing attribution is giving credit to the marketing that you think turned […]
Buyer personas have many uses. Writing content that resonates is an easy one that comes to mind. Reallocating your AdWords budget is another. If you’re interviewing actual customers, then you want a concise list of questions for your persona research.
If you were in an elevator with a potential client, could you make a sale in 30 seconds or less? Don’t rely on your improvisational skills to set your first impression. A well-crafted elevator pitch is a simple sales tool that helps you maximize every networking opportunity. Networking is essential to filling your sales funnel and […]
Are you missing out on great business networking opportunities? Many business owners do just that by focusing solely on online sales efforts while ignoring offline person-to-person engagement. We believe you need a balanced lead generation approach, and there’s a direct link to strategic networking and online stats tracked by Web Analytics. The thought of face-to-face […]
We intuitively know that one of the best lead generation activities is to do face-to-face networking, especially opportunities to connect with referral sources and potential customers. Yet many of us aren’t comfortable mingling or find it difficult to turn small talk into business conversations. If you don’t master the art of networking—a fundamental and critical […]